Google is showing product rating of 1-star in search results when average rating is 3.7 - 4 stars
-
When searching for the brand name "SteriPEN", the #3 listing on the SERP is for one of SteriPEN's "Adventurer Opti" product at REI.com,
On the SERP for this search, the REI listing for Adventurer Opti product displays showing the product as 1-star based on a product review from 2010.
What we don't understand is the fact that the product history has a 3.7 to 4.2 rating on most websites. Why would a product with so many reviews and established history have 1 review that drives the 1-star rating from such a prominent retailer?
Makes no sense. Any suggestions as to whom we might be able to contact for help with this is greatly appreciated.
-
You are correct. We discovered the pattern across many products not just SteriPEN. Thank you for taking the time to respond.
-
It looks like there's a glitch in the markup on the REI website (or whichever 3rd party review software REI uses). Only one of the reviews on the website is being read and put into the snippet on Google. It looks like it might have been the first review given: a 1-star review by "dan hiker" from 4 years ago. Like the markup isn't being automated on each review after that one.
This looks like an issue on REI's side, and not an error with Google.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does redoing a homepage impact search rankings?
Hello, all! Does anyone know if redesigning a website's homepage affects search rankings? I'm considering redoing my website's homepage - including rewriting the copy, and perhaps in Leadpages - but I don't want to compromise search. I gather that SEO is a bit of a black box, but am curious to hear others' perspectives before moving ahead. Thanks in advance for sharing your time and thoughts!
On-Page Optimization | | lightsfilmschool0 -
How can I write unique and seductive product descriptions about multiple, very similar products?
We are an eCommerce store who sell personalised phone cases, macbook covers, mugs and the like. Our target market is primarily 16-25 and female. We're in the process of redesigning our website www.mrnutcase.com and we desperately need some more enticing product descriptions before the redesign goes live. The problem is that most of our products are exactly the same. For example iPhone 5 case, iPhone 5S Case etc. At the moment our product descriptions are almost the same, but written in a slightly different way. Not only is this dangerous in terms of duplicate content, but it's also extremely boring for the user. With our users being young and female, writing about boring technical specifications isn't going to cut it with the crowd. Obviously, i want each of our pages to rank in Google so I don't want to NoIndex or canonicalize any pages or anything. How can I write unique and enticing product descriptions for very similar products? Would appreciate any ideas! Thanks, Danny
On-Page Optimization | | DannyNutcase0 -
'Results pages'
Hey there, I have a website that my client is update it every day with some 'results' for example - see attached image.
On-Page Optimization | | JohnPalmer
What is the best way to avoid 7 duplicate content pages every day? MgYlqFW.png0 -
Getting different search queries in Google Webmaster
Hi All, I have a website Afrofood.com. In it's Google webmaster search queries i have more than 90 Queries, but not a single query is related with this site. All queries are from different site or subject, they have no any relation with my site. Can any one please tell me how to correct this... Site is Afrofood.com related with African foods, recipes, spices and all that. But showing search queries are: [canada goose](https://www.google.com/webmasters/tools/top-search-queries?hl=en&siteUrl=http://afrofood.com/&authuser=1#canada goose) [canada goose outlet deutschland](https://www.google.com/webmasters/tools/top-search-queries?hl=en&siteUrl=http://afrofood.com/&authuser=1#canada goose outlet deutschland) [polizei shop düsseldorf](https://www.google.com/webmasters/tools/top-search-queries?hl=en&siteUrl=http://afrofood.com/&authuser=1#polizei shop düsseldorf) [canada goose deutschland](https://www.google.com/webmasters/tools/top-search-queries?hl=en&siteUrl=http://afrofood.com/&authuser=1#canada goose deutschland) [canada goose weste](https://www.google.com/webmasters/tools/top-search-queries?hl=en&siteUrl=http://afrofood.com/&authuser=1#canada goose weste) [canada goose kaufen](https://www.google.com/webmasters/tools/top-search-queries?hl=en&siteUrl=http://afrofood.com/&authuser=1#canada goose kaufen) [canada goose hamburg](https://www.google.com/webmasters/tools/top-search-queries?hl=en&siteUrl=http://afrofood.com/&authuser=1#canada goose hamburg) [canada goose größentabelle](https://www.google.com/webmasters/tools/top-search-queries?hl=en&siteUrl=http://afrofood.com/&authuser=1#canada goose größentabelle)
On-Page Optimization | | 1akal0 -
Google cache tool help
This link is for the Ebay Google cache - http://webcache.googleusercontent.com/search?q=cache:www.ebay.com&strip=1 I wanted to do the same for my homepage so I switched out the urls and it worked. When I try to get a different link in there such as mysite.com/category it wont work. I know my pages are indexed. Any ideas why it wont work for other pages?
On-Page Optimization | | EcommerceSite0 -
ECommerce Product Meta Descriptions vs. Product Descriptions
Wondering if using on-page product descriptions as the individual product meta descriptions is a best practice for an eCommerce site? Instead of writing two product descriptions (one regular and one meta), I am thinking if the product copy is SEO rich, we'd be good to use just the one for both purposes. Thoughts? Ideas? Suggestions? Seems that many companies follow this practice. Thanks!
On-Page Optimization | | kennyrowe1 -
Search form another country
I am searching from india. what is the way so that i can search as if i am searching from US ? OR UK ?
On-Page Optimization | | seoug_20050 -
Formatting issues WordPress 3.1.2
The and _formatting tags format the text in the WYSIWYG editor but not in the browser (I've tried in Firefox and Internet Explorer. It doesn't help if I add non depreciate Html _and Is this a theme Issue? Is there a way to fix it? Does anyone know why and are added instead of and ?__
On-Page Optimization | | catherine-2793880