What are some best practices for optimizing alternate versions of a brand name?
-
What are the best methods for ensuring that the correct spelling/formatting of a brand name rank in the SERP when an alternate formatting/spelling of the brand name is searched. Take for example the brand name (made up for example purposes), "SuperFry". Many customers search using the term "Super Fry" (with a space). To make things worse, not only does Google not return the brand name SuperFry, but it also auto corrects to another brand name "Super-Fri". Is there a common best practice to ensure the customer finds the intended brand name when they simply add a space in the search term? I assume a quick fix would be to create an ad words campaign for the alternate spellings/formatting. What about an organic solution? Perhaps we could create a special page talking about the alternate ways to spell the brand name? Would this solution send mixed signals to Google and potential hurt the over all rankings? Thanks much for any advice!
-
Great idea wrttnwrd! Thanks so much for your response. We will try this out. Thanks!
-
My favorite is the "No, not like this" article.
You poke a little fun at yourself with a piece that says something like:
"Hi. Our name is SuperFry. Yes, SuperFry. There's a lot of confusion out there about our name. We blame ourselves. Folks have used Super-Fri, Super Fry, Super-Fri [list more here].
We appreciate the creativity, we really do. And we're sorry we created a name with so many spelling possibilities. But it's our name because [story of the name]."
Hope this clears things up,
John Doe
CEO
Super Fri SuperFri Super-Fri Super Fry SuperFry
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
PDF Optimization Question: Does URL Structure Matter?
Hi Mozzers: I am optimizing a bunch of PDF brochures within a client's website. Besides the typical optimization tactics I'm applying, (like these) I have a question regarding the file/url structure of the PDFs themselves. By default, the client is locating PDFs in an 'uploads' folder of their Wordpress site. So, a typical PDF might have a URL such as: https://www.Xyzinsurance.com/xyz-content/uploads/2015/06/Brochure-XYZ-Connect.pdf My question: is there any advantage in eliminating all these sub-directories and moving the files into a main folder, simply titled '/brochures' ?? Any insights or conjecture would be welcome!
Technical SEO | | Daaveey0 -
Best directories for a new(ish) hospital to be listed on?
Just thought I'd throw this question out to the Moz community. Anyone have leads for good, credible directories where I could get a smaller, local hospital listed on? (besides the obvious ones like HealthGrades, etc.,) Thanks!
Technical SEO | | TaylorRHawkins1 -
Is it good practice to still pay for Best of the Web Directory (BOTW) and other similar one's you have to pay for?
I know that paid for links are hit by Google, but in the past these directories were okay. What about now? Thank you.
Technical SEO | | RoxBrock0 -
Best Schema Advice
Hi, I am new here and I have searched for but not got a definitive answer for this. I am sorting out a website which is a scaffolding company operating in a particular area. They are only interested in targeting a particular area and from what I have read through here I need to mark the site up with schema mentioning their company name and address. My issue is that I seem to find lots of conflicting advice about what should go it and how it should be laid out. I would love to know peoples opinions on where the best guide for setting up schema correctly for a site like this. They use wordpress, I am ok with inserting code to the site etc, I just want to make sure I get it right from the start. Once I have done this, I understand that I need to get local citations using the same NAP as how the site is marked up. Sorry for what might seem like a daft question but I am a designer and I am still learning the ins and outs of SEO. Thanks
Technical SEO | | kirstyseo0 -
Best practise for updating software guide
Heya! I write a guide for a specific piece of Internet-based software which is about to undergo a major patch release. No-one's going to be using the old version, so my old-version articles are essentially going to be useless, as are keywords related to the old version number. Given that, I'm intending to update all my guides to be current with the new version. However, obviously I want to keep the Google juice for the old guides, as they rank pretty well. The three options I'm considering: Simply retitle the old guides to the latest version number - "How to use Blue Widget 2.0" becomes "How to use Blue Widget 3.0". Disadvantage - my URLs still include the old version number, 2.0. Write updated guides as seperate articles and 301 redirect the old articles to them. I've done this before with some success. So, I'd 301 the URL for "How to use Blue Widget 2.0" to the url for "How to use Blue Widget 3.0", my new article. Disadvantages - possible loss of link juice? Also, I believe redirects can be kinda tricksy. Just leave both the old and new versions up there, with a link from the old version saying "outdated, check the new version". My belief is that this would be the worst idea. Should I do one of them, or something else? And why?
Technical SEO | | Cairmen0 -
Problem of printer friendly version.
For one of our client's side, most of the backlinks are going to printer friendly version page. I recommeded to him to use the canonical tag on printer friendly version pointing to other page. Luckily, while searching i came across this posts at - http://www.seomoz.org/q/solving-printer-friendly-version The solution recommended was this - <link type="text/css" rel="stylesheet" media="print" href="our-print-version.css"> My questions are - 1. what should i write in place of our-print-version.css Should it be print.css ? 2. Where do i place this code ? in which file ?
Technical SEO | | seoug_20050 -
Google Places and Name Change
Hello - I have a client who is a realtor and changed agencies. I edited their Google Places entry and the new name of their agency and address are showing - but so is their old listing. The agency they left is now trying to sue them for showing up in a number one position with Google Places under their agency name. Is this an indexing issue with Google? Their name shows up under both agency names. The corrected one shows most often, but the old one is still popping up on occasion. Thanks,
Technical SEO | | seoessentials1