HTTPS entire domain Vs. one URL
-
Long time no Moz!
Ive been away with some server related issues, installing an AD at the company I work for, but I'm back. Our SSL cert just expired and I'm trying to determine the pros and cons of making an entire site SSL vs just the URL. Our previous set up was just a single domain. I know Google has hinted toward SSL preference, and I know its a little early to know for certain how much that's going to help, but I just wanted to know what everybody thought?
It expired yesterday, so I have to do something. And we lost our previous credentials so I can't just renew the old one.
Thanks!
-
Thanks guys!
Part of the problem is we cut the ties with our previous webmaster... I have taken over the account but he left me kinda high and dry, and everybody else here doesn't know anything about our website. So I'm just trying to figure out what's best practice/easiest/better in the long run.
We are in the middle of a complete overhaul of our website so I decided we would buy a cert and make our entire site secure. We do some insurance verifications and we can afford it. Might as well.
Thanks again!
-
We've just swapped our site to SSL and we've noticed a big difference on some poorly performing pages. We jumped several positions and slight traffic increase.
I think SSL would definitely benefit any site.
-
Google would not have switched to https itself if it didn't see the value in doing so. Right now it maybe of minimal value SEO wise but I would wager a paycheck that within the next 2 years it is going to be a top SEO recommendation.
Okay so to your question... it is still very common for websites (e-commerce especially) to have SSL and Non-SSL portions of their sites. Like Amazon or Apple .com. Really the first thing I would tackle would be to get a new cert up and running to at least get back to where you were before it expired.
Then just make the decision do I need to HTTPS my whole site or not. If you didn't have it before, I would not go out of my way to make it happen until it is more of value (which I guess is in a couple years).
Here is a contradictory thought at Yoast.com https://yoast.com/move-website-https-ssl/In summation; get an ssl asap to get back to where you were. Don't go through the effort of switching to full HTTPS if your site is already performing well.
Last note for those who maybe starting out, if you plan on building your site today, I would start with using HTTPS from the get go.
-
What do you by doing just one url?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Evaluate Original Domain Authority vs. Recent 'HTTPS' Duplicate for Potential Domain Migration?
Hello Everyone, So our site has used ‘http’ for the domain since the start. Everything has been set up for this structure and Google is only indexing these pages. Just recently a second version was created on ‘httpS’. We know having both up is the worst case scenario but now that both are up is it worth just switching over or would the original domain authority warrant just keeping it on ‘http’ and redirecting the ‘httpS’ version? Assuming speed and other elements wouldn’t be an issue and it's done correctly. Our thought was if we could do this quickly it would be easier to just redirect the ‘httpS’ version but was not sure if the Pros of ‘httpS’ would be worth the resources. Any help or insight would be appreciated. Please let us know if there are any further details we could provide that might help. Looking forward to hearing from all of you! Thank you in advance for the help. Best,
Intermediate & Advanced SEO | | Ben-R1 -
How would you address these URLS
Hey Mozzers, long time no post. Just a quick one for you regarding URLS, this is an example of a url on a site https://www.thisismyurl.co.uk/products/spacehoppers/special-spacehopper.html Many of these pages are getting flagged for having a url that is too long. The target of this page is "special spacehoppers". Should i be concerned with the url being to long given my keyword is at the end? Would this be a suitable idea? https://www.thisismyurl.co.uk/p/spacehoppers/special.html Would changing products to p be worthwhile? It would remove length from nearly all urls but would require a site wide re-direct. 2)Would removing the "spacehoppers" bit from the url be worth it? Yes it would shorten the url but would also remove the exact keyword from the url which could be detrimental to rankings.
Intermediate & Advanced SEO | | ATP0 -
Backlinks from old domain
Hi, We have gone through a change of company brand name including a new domain name.
Intermediate & Advanced SEO | | Agguk
We followed google recommendations at: https://support.google.com/webmasters/answer/83106?hl=en and it seems to have worked really well, the new domain has replaced the old in the google search results. My question: Still most of our backlinks, both anchor text and links use the old brand name and domain and it´s a slow process trying to update all references. Although they get redirected fine to the new domain (also following google recommendations), I wonder if the current scenario is doing any harm, SEO wise (other than the missed visual exposure of the new brand name) ? ...since the old brand name is not present at the new site I´m thinking of including "New brand name - previously old brand name" somewhere just to provide some sort of connection to all old backlinks, would that be unnecessary? I should mention that the old brand name actually includes our most important keyword but the new brand name does not. Thanks!0 -
Dealing with non-canonical http vs https?
We're working on a complete rebuild of a client's site. The existing version of the site is in WordPress and I've noticed that the site is accessible via http and https. The new version of the site will have mostly or entirely different URLs. It seems that both http and https versions of a page will resolve, but all of the rel-canonical tags I've seen point to the https version. Sometimes image tags and stylesheets are https, sometimes they aren't. There are both http and https pages in Google's index. Having looked at other community posts about http/https, I've gathered the following: http/https is like two different domains. http and https versions need to be verified in Google Webmaster Tools separately. Set up the preferred domain properly. Rel-canonicals and internal links should have matching protocols. My thought is that we will do a .htaccess that redirects old URLs regardless of the protocol to new pages at one protocol. I would probably let the .css and image files from the current site 404. When we develop and launch the new site, does it make sense for everything to be forced to https? Are there any particular SEO issues that I should be aware of for a scenario like this? Thanks!
Intermediate & Advanced SEO | | GOODSIR0 -
Multiple 301 redirects for a HTTPS URL. Good or bad?
I'm working on an ecommerce website that has a few snags and issues with it's coding. They're using https, and when you access the website through domain.com, theres a 301 redirect to http://www.domain.com and then this, in turn, redirected to https://www.domain.com. Would this have a deterimental effect or is that considered the best way to do it. Have the website redirect to http and then all http access is redirected to the https URL? Thanks
Intermediate & Advanced SEO | | jasondexter0 -
PageRank vs. Domain Authority
A web-site has PR5 but in OSE I see that Domain Authority is only 26. I've also checked and the domain was registered in 2009. Is this normal?
Intermediate & Advanced SEO | | ditoroin0 -
HTTPS in Rel Canonical
Hi, Should I, or do I need to, use HTTPS (note the "S") in my canonical tags? Thanks Andrew
Intermediate & Advanced SEO | | Studio330 -
Best approach to launch a new site with new urls - same domain
www.sierratradingpost.com We have a high volume e-commerce website with over 15K items, an average of 150K visits per day and 12.6 pages per visit. We are launching a new website this spring which is currently on a beta sub domain and we are looking for the best strategy that preserves our current search rankings while throttling traffic (possibly 25% per week) to measure results. The new site will be soft launched as we plan to slowly migrate traffic to it via a load balancer. This way we can monitor performance of the new site while still having the old site as a backup. Only when we are fully comfortable with the new site will we submit the 301 redirects and migrate everyone over to the new site. We will have a month or so of running both sites. Except for the homepage the URL structure for the new site is different than the old site. What is our best strategy so we don’t lose ranking on the old site and start earning ranking on the new site, while avoiding duplicate content and cloaking issues? Here is what we got back from a Google post which may highlight our concerns better: http://www.google.com/support/forum/p/Webmasters/thread?tid=62d0a16c4702a17d&hl=en&fid=62d0a16c4702a17d00049b67b51500a6 Thank You, sincerely, Stephan Woo Cude SEO Specialist scude@sierratradingpost.com
Intermediate & Advanced SEO | | STPseo0