How do I best optimize a video for a client's name?
-
Hello everyone,
I have a client who is obsessed with his videos being indexed directly under his site. We've already labeled his videos with his names, enhanced the meta data to the video to include his name, have added his website to his YouTube Channel, and also have synced his Google Plus Business Page with his YouTube Channel. Any other tips to further optimize his videos with his name? This is a new channel, with an age of only 2 weeks- but this client is being quite loud, and thought I would see if any Moz'ers have any other tips/ suggestions?
Thanks Everyone!
-Kristin
-
Thank you everyone for the excellent feedback!
-
First things first - does the video deserve to rank for this chaps name?
If the content isn't getting watched and it's not a good reflection of the company, tweaking the meta information will only get you so far. Before you begin, it has to be a good video. Second, it's in no way guaranteed that Google will show any videos for the query of his name anyway. A search term has to pass Google's "query deserves video" test before something is likely to be shown - and while you can force this a bit by having a very popular video clearly relevant to the search term, you won't get anywhere unless the video is good.
Additionally, 2 weeks is far too short a period of time to be testing this. Your client will need to be patient and wait a couple of months.
-
All i'd add to the comments so far is to ensure you have a video sitemap as well
-
You've done pretty well with it so far. The main thing is, do videos actually show up in the search results? If not, then sometimes, itll take a longer time to actually get it to show up even if it's for a brand name. Sometimes, it just wont show at all.
-
Hey Red,
I want to write everything in this reply but I actually have a slideshare that I used for a Video SEO presentation I did a little while ago. Some of the tactics could be altered with YouTube's changes, but a lot of it still applies. Its Video SEO.
http://www.slideshare.net/kingrosales/video-seo-insight-into-competitively-ranking-youyube-videos
I hope it helps!
-
Looks like you're doing a lot right! If it's an option you could list the "Videos" section within the site links (if he has some). You can also show him that Google displaying videos is largely dependent on what someone is searching for, for example, Search + "video". Overall, I'd try to get him to express his goals with the videos in a way different than rankings or how Google is laid out.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Knowledge Graph is ranking for Brand+Location keyword, but not for Brand name.
Hi, for my brand Knowledge Graph is ranking for Brand+Location keyword, but not for Brand name. Do anyone know why?
Image & Video Optimization | | danielax1 -
Video on Site Before Youtube?
We are going to create a few 1 - 2 minute instructional videos. I will be creating a blog that will include the video for our main website. I want to say I read or saw (Whiteboard Friday) that Rand Fishkin mentioned to place the video on your site first for about a month (or weeks). Then, you can publish it on Youtube etc. It sounds like a good plan. Have Google index your blog with the video and receive organic traffic. Then place it on Youtube. Is that correct? Is that the best practice? Like i said, I think it was Rand that discuss this. Would love to get feedback. Thanks.
Image & Video Optimization | | Kdruckenbrod0 -
Video Syndication in 2016
This doesn't seem to have been discussed here for a number of years, so I'm wondering what people think of video syndication in 2016? Is it a good idea for website SEO (backlinks in accompanying text)? Or for raising general web presence? Or generally pushing the video itself up the SERPS? Or is it better to concentrate everything on Youtube? I'm looking to raise a website profile that produces 4-5 videos a week presently but is only getting an average of 500-1000 views in each video.
Image & Video Optimization | | abisti20 -
Video Title length
Hi, I was wondering if there is a limit that anyone puts on Video Titles or descriptions? This is for video that is hosted on our server and not on Youtube.
Image & Video Optimization | | mattdinbrooklyn1 -
Local Optimization for ATM Machine
I was curious if an ATM in a building or its own enclosure can be locally optimized as a branch if it has a physical location, it doesn't seem spammy by any means.If anyone has suggestions or an opinion I would love to hear them.
Image & Video Optimization | | kparada0 -
How should I list my client in Google+?
My client is a personal injury lawyer with one office in a highly competitive major metropolitan area and another office in a very small town. They are changing offices in the major metropolitan area in June and will have a new address. They are already doing well in serps related to the small town but are nowhere to be found in the metropolitan area serps. Currently I can find unclaimed listings in Google+ Local for both offices. I cannot find any Google+ business page and they don't know of one. Given this information and the current state of Google+ how would you proceed to list this client? Specific questions include: *Would there be any straight SEO benefit of making a Google+ Business Page for them? *Would you claim the Google+ Local listing for the Metro office that is going to be moved in 5 months? or would you wait until the office is moved then create a new Google+ Local listing?
Image & Video Optimization | | JesseCWalker0 -
Google Plus for clients
Hi folks, I am coming to the realization that most of my local business clients simply do not have the time, desire or knowledge to establish a Google Plus personal profile and business page. Therefore, I have been contemplating the best approach to establishing Google Plus business pages for multiple clients. It would appear that information attached to the personal profile for the primary Google Plus account is not revealed when a business page is viewed, and a single personal profile can establish multiple business pages, would it be safe to assume this may be the correct approach? For example: I have a personal profile and a page for my SEO business. Could I simply create additional business pages for my clients under my account - even though I am not business owner? Are there any adverse ramifications to this approach (e.g. ownership transfer, local SERP issues, etc.)? Thanks!
Image & Video Optimization | | SCW0 -
VSEO - Is backlinks help youtube video to rank well??
hey, I made a test & got backlinks to 2 youtube videos of mine and saw what should happening in next few days..but nothing got! I didn't get update or change in my videos even if the keywords are low competitions.. but when I read many posts & experts say that getting backlinks to your youtube video or VSEO count by google and we should doing it! the only way I've found to improve your youtube video ranking in google is to add it in blog & use video sitemap! but I'm also use video to direct affiliate link & there where I think backlinks should work to help me. I would to know from your experience is that worth to do or not or if backlinks for youtube are link ping we should do it directly when we upload video? PS: any info or idea you've it can be a very helpful solution for all! thnx
Image & Video Optimization | | akitmane0