Domain Authority vs Actual Results?
-
Hi.
I know that MOZ's domain authority (DA) is an industry authority when it comes to evaluating the quality of a website.
However, I've encountered something interesting in regards to a specific site: Digital Journal
If you examine in through OSE you'd notice it has amazingly high DA - 83.
But when you look at it through SEMRush you'd see that it is steadily dropping in rankings and accordingly traffic (lost 93% of traffic over the last year) which makes me believe that it got penalized.
Shouldn't it be reflected on MOZ's analysis?
Is it a site I should worry that points to me?
This is an addition...
I encountered also the following site: americanchronicle.com which has the DA of 61 (pretty high) and is actually down for a while nowThanks
-
I truly assumed it is based on more than just links.
You do have tools such as SEMRush, Searchmetrics, SimilarWeb that show traffic analysis (which is not accurate but can show trends or directions).
If a site loses 90% of its traffic then obviously its domain authority is far from being intact
-
DA is based purely on links pointing to a site and not whether or not that site has a penalty. If moz knew exactly what would trigger a Google penalty (which bad links cause it), they would be a very rich company
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why my Domain Authority is Drop from 36 to 29?
Hello, I need to know why my website domain authority Drop from 36 to 29 Domain Authority for my this domain http://latesthairstylez.com was 36 and it is drop to 29 in with in one day . Though i have a very decent and good links going over to all my pages my DA is affected and decreased. and my all links are showing in moz how i can find the solution ...? which links are disturbing or coz of doping Domain authority ....? or how to find the reason of Droping DA
Moz Bar | | hangnga0 -
Significant difference with DA scores on Moz Chrome app VS Website Tool
I saw a big difference between DA scores on Moz Chrome app VS Website Tool. Which DA score is the correct one? I personally believe the scores on Moz's site is most accurate. Do you happen to have issues syncing the scored to your Chrome app? Chrome App VS. Moz Research Tool (https://moz.com/researchtools/ose/)
Moz Bar | | iPrice_Marketing
Moz.com: 92 / 88 Here's a screenshot of the difference: https://ipricegroup-my.sharepoint.com/:i:/p/jeremy_chew/ESy9lzUTC3lOl8o93Sx6LsUB8mYXo8LmYuUj2aa0xLXi1A?e=A6OrXs This was evident in other websites too:
Priceza (priceza.com.my😞 38 / 24
Shopback (shopback.my😞 43 / 41
Cuponation (https://www.cuponation.com.my/😞 27 / 250 -
Tracked Ranking Keywords in Campaign and Ranking Keywords in Keyword Explorer are coming up with very different results - does anybody know why?
We have a campaign set up that is tracking keywords with varying monthly volumes and the website is ranking for them. I have gone into the new Keyword Explorer Feature (looks great!) and I have tested it by putting in the root domain address mentioned above. My problem is that none of the keywords that I am tracking and ranking for are appearing in the "ranking keywords" report in Keyword Explorer. Does anybody know why this might be happening?
Moz Bar | | RedAntSolutions0 -
Suggestion: Moz Domain Authority should take disavow into account
Since Moz is trying to predict how Google ranks your site, and Google claims to take the disavow file into account, I'd like to suggest that Moz allow webmasters to upload their disavow file. I imagine this data would be useful to Moz in determining Domain Authority (they may even think of other ways to use it and might even help come to a conclusion on the great debate) and it gives a chance for sites to improve their Moz DA when they are bombarded by spammy links. I'd love to hear the community's thoughts on this idea, as well as the what Wizards of Moz have to say.
Moz Bar | | YairSpolter1 -
Is it normal for my homepage's page authority to be higher than my domain authority?
Hi everyone, I've just been checking my MOZ authority scores, and the page authority of my home page, www.concerthotels.com is 53 (mozRank of 6.16) which seems pretty good to me. However, the domain authority is only showing as 45. Is this typical? There is such a big difference between these two scores - what does that suggest? Is there anything obvious that I can do to bring the domain authority up to the level of authority that the homepage commands? Similarly, the UK version of my site has a homepage authority of 41, but the domain authority is only 30. Looking at numerous other websites, quite often the homepage and domain authority scores are very similar, or the domain authority is slightly higher, so it does look as if this is unusual. Any comments would be greatly appreciated, Many thanks Mike
Moz Bar | | mjk260 -
Domain Moztrust
While looking over my historical rankings for MozTrust I noticed a very large drop in my rankings (5 to 4) on July 2013 that never picked up again. What would cause this?
Moz Bar | | EcomLkwd0 -
Is there a way to do a mass lookup of Page Authority?
Meaning, is there a way I could look at the Page Authority for 50 pages all in one place? Or do I need to use the MozBar and go page by page? Just looking to save some time. Thanks.
Moz Bar | | JoshKimber0 -
Keyword Difficulty Report - Google Engine selected, however system is return Bing results
Is there happening for anybody else?? We run a Keyword difficulty report and select Google Australia, however in the results it is showing the values for Bing search volume ... instead of Google 1083.jpg
Moz Bar | | L10Group1