Keyword research when the site's subject is low volume
-
Hey guys, what do you do when you planning a new website and doing keyword research for a site when the avg. search volumes are relatively low. We set up run contact centres for UK charities including voice, webchat, sms, email and response fulfillment etc.
It seems that people aren't really searching that often for this 'sexy subject'. Average volumes for searches with some intent/qualifier range from between 10-100 monthly searches.
What sort of strategies would you adopt in this scenario? Do you optimise for what you can and then make a large focus on other digital marketing tactics such as content marketing, social media, email marketing etc.
Thanks for your time guys
Leo
-
Ryan has great ideas for answering your question.
This "industry" is one that has heavily and historically depended upon outbound marketing. So, site-targeting, remarketing, and behavioral-based ads will be other methods to consider. You gotta take the message to the donor.
-
Hi Leo. You might also try terms that are tangentially related, like global volumes around contact centers (US and UK spellings), non-charity based services, and so on. That way at least, you'll be getting larger numbers that you can distill downwards towards your search volume.
Another source of search referral traffic that I see with search providers is testimonial based, i.e. someone is researching a brand or charity and they come across your site via their testimonial around your service.
Lastly, you can check contact center strategies in other markets to see what they've done in the past, what they've missed, and where you could improve. Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301's & Link Juice
So lets say we have a site that has 0 page rank (kind of new) has few incoming links, nothing significant compared to the other sites. Now from what I understand link juice flows throughout the site. So, this site is a news site, and writes sports previews and predictions and what not. After a while, a game from 2 months gets 0 hits, 0 search queries, nobody cares. Wouldn't it make sense to take that type of expired content and have it 301 to a different page. That way the more relevant content gets the juice, thus giving it a better ranking... Just wondering what everybody's thought its on this link juice thing, and what am i missing..
Intermediate & Advanced SEO | | ravashjalil0 -
Keyword research Methods
I am Looking for keyword research guide .because there are many ask about keyword research no idea where i can start .plz expert advice highly appreciate.
Intermediate & Advanced SEO | | innofidelity0 -
Who is a good provider of many class C hosting IP's ?
this is to host about 80 different websites all in the same niche, all doing very well in ranking for their specific keywords, currently at hostgator seohosting plan, but hostgator has issues I do not want to continue dealing with
Intermediate & Advanced SEO | | beehappy0 -
I did great keyword research but now what!?
I did some REALLY good keyword research for my specific industry and yes, it was VERY helpful and educational. Now what............... My site title has the keyword I want to rank for the MOST (highest amount of traffic) and my business name in it Meta description also mentions it (I have read this doesnt matter for seo and also read its starting to matter again) My main keyword is in the text of my site several times very well written and spread out. Also in the meta keywords tag and in some of the anchor tags and alt tags. My question is - What about the other - 6-8 keywords that arent #1 in traffic but still get a LOT.......How do I optimize for those as well besides mention them in the site content. Is that really the best place? I don't want to water down my ability to for my #1 keyword I identified but I dont want to miss out on others.............Any advice would be greatly appreciated! Thank you in advance for your time and suggestions! 🙂 This is a GREAT group of people - Im anxious for when I can help others like I have received! Matthew
Intermediate & Advanced SEO | | Mrupp440 -
Understanding Google's keyword tool...
When I type in Google a keyword like : boot camp I get results that show Bootcamp (one word) traffic in the tens of thousands. I see many words combined. Does this mean that tens of thousands of people every month are misspelling that keyword? How should I interpret this in terms of anchor texting? I would hate to deliberately misspell it on my website just to get traffic. For those interested, my website is: http://ultimatebasictraining.com/admin/ (currently revaming my http://ultimatebasictraining.com website)
Intermediate & Advanced SEO | | StreetwiseReports0 -
Reverse Proxys - Lost On It's Purpose To Help Seo
Reverse Proxys - Lost On It's Purpose To Help Seo - read an article on seomoz check link below. When should we use this reverse proxy and is it really worth the trouble at all ? Why create subdomains vs subfolders when organizing different sections of the website ? http://www.seomoz.org/blog/what-is-a-reverse-proxy-and-how-can-it-help-my-seo
Intermediate & Advanced SEO | | helpwanted0 -
Culling 99% of a website's pages. Will this cause irreparable damage?
I have a large travel site that has over 140,000 pages. The problem I have is that the majority of pages are filled with dupe content. When Panda came in, our rankings were obliterated, so I am trying to isolate the unique content on the site and go forward with that. The problem is, the site has been going for over 10 years, with every man and his dog copying content from it. It seems that our travel guides have been largely left untouched and are the only unique content that I can find. We have 1000 travel guides in total. My first question is, would reducing 140,000 pages to just 1,000 ruin the site's authority in any way? The site does use internal linking within these pages, so culling them will remove thousands of internal links throughout the site. Also, am I right in saying that the link juice should now move to the more important pages with unique content, if redirects are set up correctly? And finally, how would you go about redirecting all theses pages? I will be culling a huge amount of hotel pages, would you consider redirecting all of these to the generic hotels page of the site? Thanks for your time, I know this is quite a long one, Nick
Intermediate & Advanced SEO | | Townpages0 -
Ranking for our member's company names without giving them all away!
Hi, We have a directory of 25,000 odd companies who use our site. We have a strong PR site and want to rank a page for each company name. Some initial testing on one or two company names brings us to #2 after the company's own web site in the format: "Company Name Reviews and Feedback" - so it works well. We want to do this for all 25,000 of our members, however we do not wish to make it easy for our competitors to scrape through our member database!! e.g. using: www.ourdomain.com/randomstring/company-name-(profile).php unfortunately with the above performing a search on google for site:domain.com/()/()(profile).php would bring up all records. Are there any tried and tested ways of achieving what we're after here? Many Thanks.
Intermediate & Advanced SEO | | sssrpm0