Interstitial Ads - what do you think?
-
What do you think about this type of ads? any suggestions ?
-
Hi..
We deviated from the main topic... I'm not talking about PayWall, I'm talking about the ADS after few pages with the text "Continue to site".. -
Perfect. That was my hunch, but thanks for clearing that up.
-
These were Google Consumer Surveys, that function similar to a paywall. The visitor lands on the site and can see part of the article - a couple paragraphs. The survey covers the rest of the article. The visitor is asked to answer a survey (usually one question) and if the survey is answered access is granted to the visitor and the webmaster earns $ for each question answered.
If you go to the webpage below you can see a screenshot of The Daily Globe with the survey covering most of the article.
http://www.google.com/insights/consumersurveys/publishers
Matt Southern talks about revenue here...
-
EGOL, Slightly off topic, but I'm curious: these were 3rd party surveys, ya? Not on site ones regarding your own site's usability, etc?
-
You have EGOL saying he's less likely to link to a site with these types of ads, as well as the greater bounce rate when running them, it's a small sample size when considering the internet as a whole, but I think that's a trend that holds true. That would be a tick in the "bad" column.
Ads themselves are supposed to be value neutral, but when over used can be a spam signal. So "neutral" to "bad" there.
I would look for different sources of ad revenue and qualify them heavily when making changes.
-
If your bounce rate goes up, your rankings might go down.
If people stop recommending your site, your rankings are not going to rise like they otherwise would.
I dumped out buckets of money when I took the surveys off. Buckets.
-
What about SEO? good? bad?
-
Agree with EGOL. They're also higher targets for being blocked based on how they're implemented or via adblocking software in general.
-
In general, I like ads and make my living by publishing a website that displays them.
I don't like interstitial ads because they are an annoyance and they require effort to close. I see them a lot on Slate and Forbes. If I didn't like some of their authors I would avoid those sites because of their interstitial ads. Forbes runs other ads that I really dislike and would not run them on my own website.
I have a section on one of my websites that links out to eight to ten news stories per day on other websites. I often see an interesting story on a site where my visitors are going to be hit with an interstitial ad, and before I include that story in my news I look to see if there is superior coverage of the same story on a website that does not display interstitial ads.
Would I run interstitial ads on my website? Probably not. I ran Google Surveys for a while (which are really similar to interstitials) but got rid of them even though they were paying buckets of money. My bounce rate became horrible after they were placed on the site. So, I figured that they were short term income and a long term decline in the popularity of my website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My last site crawl shows over 700 404 errors all with void(0 added to the ends of my posts/pages.
Hello, My last site crawl shows over 700 404 errors all with void(0 added to the ends of my posts/pages. I have contacted my theme company but not sure what could have done this. Any ideas? The original posts/pages are still correct and working it just looks like it did duplicates and added void(0 to the end of each post/page. Questions: There is no way to undo this correct? Do I have to do a redirect on each of these? Will this hurt my rankings and domain authority? Any suggestions would be appreciated. Thanks, Wade
Intermediate & Advanced SEO | | neverenoughmusic.com0 -
Images are not indexing as they are in temporary ads and when the ads expired we redirect the ad image to the parent category
As we are a classified ads site, our ads expire after some time,and we redirect 301 the ad post page to the parent category And images urls in the ad page is redirected to, so they are not getting index in google image..what is the best solution for getting image index in this situation: 301 redirect images Keep images And so more?
Intermediate & Advanced SEO | | divar0 -
WordPress posts Title field inserts title into blog posts like a headline but doesn't ad H1 tag how to change?
I have a Wordpress website which is just using the Default theme, when I post in the blog, whatever I put in the "Title" field at the top of the editor is automatically is placed within the body of the blog post, like a headline, but it doesn't include any H1 tags that I can see. If I add my own headline within in the blog editor, it still inserts the Title like a headline. I am using the Yoast SEO Plugin and also write the meta title there, should I just leave the Wordpress title field blank so it doesn't insert into the blog post? Or is that inserted Title being recognized as an H1 even though I don't see h1 tags anywhere? Hope this isn't too confusing.
Intermediate & Advanced SEO | | SEO4leagalPA1 -
Ranking 1st for a keyword - but when 's' is added to the end we are ranking on the second page
Hi everyone - hope you are well. I can't get my head around why we are ranking 1st for a specific keyword, but then when 's' is added to the end of the keyword - we are ranking on the second page. What could be the cause of this? I thought that Google would class both of the keywords the same, in this case, let's say the keyword was 'button'. We would be ranking 1st for 'button', but 'buttons' we are ranking on the second page. Any ideas? - I appreciate every comment.
Intermediate & Advanced SEO | | Brett-S0 -
Not Adding Fresh Content Daily Did Got Me Penalized?
One of my website used to post like a 1000 words articles every 4-5 (say like 12 x 300 words articles each in a week) days in a week. The process went till 3 months. Then suddenly we stopped adding content to it for a flat 15 days due to unavailability of content writer. Suddenly a major drop took place. Now we have been adding the same amount of quality content but the ranking doesn't seem to be improving. Is it a penalty?
Intermediate & Advanced SEO | | welcomecure0 -
Good or bad adding keywords in Pinterest description?
I added all keywords in description. Will this affect my website, Google takes this as negative way? I am not adding keywords on my own website, but adding keywords to third party website? https://www.pinterest.com/pin/304555993526970292/
Intermediate & Advanced SEO | | bondhoward0 -
Adding Millions of Products to Google
What is the best way to submit all of your product pages, millions, to Google for serps? XML, RSS, Google Product Search, etc. These are products that are updated on a daily basis, and change often.
Intermediate & Advanced SEO | | Copstead0 -
Have completed keyword analysis and on page optimization. What else can I do to help improve SERP ranking besides adding authoritative links?
Looking for concrete ways to continue to improve SERP results. thanks
Intermediate & Advanced SEO | | casper4340