How could you make a URL/Breadcrumb structure appear different in Google than when you click into site?
-
I'm seeing a competitor be able to make their URL/Breadcrumb stucture appear different in Google than on the site. Google shows a 3-4 category silo for the page but once clicked the page is off root. How could you do this?
-
Looks like Rich Snippets / structured data are whats doing it on this particular URL. If you right click on the site and click inspect elements you will see bits of code like this
The itemscope & item type tags all have to do with rich snippets / structured data, im no expert as i've not implemented them yet myself, but you can find out more at the following links
https://moz.com/learn/seo/schema-structured-data
https://moz.com/blog/a-visual-guide-to-rich-snippets
https://developers.google.com/structured-data/breadcrumbs In short, they tell the search engines what the data is so it can be displayed in a more appealing way in the search engine. -
Yes, that is exactly what is happening. But it has been this way for awhile now. I don't think reindexing is the issue. What do you think about this? See images below.
-
So your saying in google their URL appears
site.com/cat1/subcat/subsubcat/pagebut once clicked the url is
site.com/pageIf this is the case, I would guess that they previously had the page at the "site.com/cat1/subcat/subsubcat/page" url and google index'd it there and have since re-directed the URL the site.com/page and google simply hasn't reindexed and updated its listing yet.
Without a URL / example to look at I cant tell if anything more is going on.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
After you remove a 301 redirect that Google has processed, will the new URL retain any of the link equity from the old URL?
Lets say you 301 redirect URL A to URL B, and URL A has some backlinks from other sites. Say you left the 301 redirect in place for a year, and Google had already replaced the old URL with the new URL in the SERPs, would the new URL (B) retain some of the link equity from URL A after the 301 redirect was removed, or does the redirect have to remain in place forever?
Technical SEO | | johnwalkersmith0 -
How to Make my Site Appear in google search like the attached image?
Whenever I search for my website, All of the pages appears as different search results. However, I want my website to appear as most of the website out there appears. I have attached an image for your understanding (that's what exactly I want to get). I Shall be very thankful! Oycm2Kd
Technical SEO | | primecoursesfree1 -
Some of my website urls are not getting indexed while checking (site: domain) in google
Some of my website urls are not getting indexed while checking (site: domain) in google
Technical SEO | | nlogix0 -
Page Title Displaying differently on Google
Hi i am wondering why page title is display differently on google search. The combination of words that are being displayed on google are not on the page and the page title is simply "Camera Filters", however the page is showing as "our range of Camera Filters" (with the same capitalisation). http://awesomescreenshot.com/0cf4r09y27 I have optimised the age as best i can so it removes the OUR RANGE OF preface, however no luck. Any info would be appreciated. Cheers
Technical SEO | | andrewlos0 -
Site structure headache
Hello all, I'm struggling to get to grips with a websites site structure. I appreciate that quality content is key etc, and the more content the better, but then I have issues with regards to doorway pages. For example im now starting to develop a lot of ecommerce websites and want to promote this service. should we have pages that detail all of the ins and outs of ecommerce - or should we simplify it to a couple of pages. what is best practice? Also isn't a content hub similar to having doorway pages? let me know what you think! William
Technical SEO | | wseabrook0 -
Google having trouble accessing my site
Hi google is having problem accessing my site. each day it is bringing up access denied errors and when i have checked what this means i have the following Access denied errors In general, Google discovers content by following links from one page to another. To crawl a page, Googlebot must be able to access it. If you’re seeing unexpected Access Denied errors, it may be for the following reasons: Googlebot couldn’t access a URL on your site because your site requires users to log in to view all or some of your content. (Tip: You can get around this by removing this requirement for user-agent Googlebot.) Your robots.txt file is blocking Google from accessing your whole site or individual URLs or directories. Test that your robots.txt is working as expected. The Test robots.txt tool lets you see exactly how Googlebot will interpret the contents of your robots.txt file. The Google user-agent is Googlebot. (How to verify that a user-agent really is Googlebot.) The Fetch as Google tool helps you understand exactly how your site appears to Googlebot. This can be very useful when troubleshooting problems with your site's content or discoverability in search results. Your server requires users to authenticate using a proxy, or your hosting provider may be blocking Google from accessing your site. Now i have contacted my hosting company who said there is not a problem but said to read the following page http://www.tmdhosting.com/kb/technical-questions/other/robots-txt-file-to-improve-the-way-search-bots-crawl/ i have read it and as far as i can see i have my file set up right which is listed below. they said if i still have problems then i need to contact google. can anyone please give me advice on what to do. the errors are responce code 403 User-agent: *
Technical SEO | | ClaireH-184886
Disallow: /administrator/
Disallow: /cache/
Disallow: /components/
Disallow: /includes/
Disallow: /installation/
Disallow: /language/
Disallow: /libraries/
Disallow: /media/
Disallow: /modules/
Disallow: /plugins/
Disallow: /templates/
Disallow: /tmp/
Disallow: /xmlrpc/0 -
WordPress - How to stop both http:// and https:// pages being indexed?
Just published a static page 2 days ago on WordPress site but noticed that Google has indexed both http:// and https:// url's. Usually I only get http:// indexed though. Could anyone please explain why this may have happened and how I can fix? Thanks!
Technical SEO | | Clicksjim1 -
Why did our site drop in Google rankings?
My site's URL (web address) is: http://tinyurl.com/3svn2l9 Hi there, We operate a travel site that lists numerous tours, accommodation and activities. Since 6th August 2011 we have dropped from top 10 SERP rankings of our pages to around result number 100 (page 10) and losing massive amount of visitors via Google Search. Our Yahoo and Bing rankings are still in the top10. We need your advice and quick! The last changes we have made are the following: -redirected the non-www version to the www version on the 1st August -bought advertising with a follow link in a sidebar that is being populated across the site (+4000 pages) about 2 months ago -added a blog to the website 2 weeks ago and posted 2 posts to date. Additionally, our website structure allows visitors (and bots) to see the same listings via different URLs which caused duplicate content. This has been the case since the launch of our website about 1 year ago. To prevent this duplicate content we have placed canonical tags on the individual listings pages. Why did our site all of a sudden plummet in the rankings?
Technical SEO | | Robbern0