Domain remains the same IP address is changing on same server only last 3 digits changing. Will this effect rankings
-
Dear All,
We have taken and a product called webacelator from our hosting UKfast and our ip address is changing.
UKFasts asked to point DNS to different IP in order to route the traffic through webacelator, which will enhance browsing speed.
I am concerned, will this change effect our rankings.
Your responses highly appreciated.
-
Hello Andy,
Many Thanks for your reply, the site is UK based and for UK customers. You can view details about the webacelator here https://goo.gl/3nGlNy.
Our site is not particularly slow, in google page speed it scores 83 for desktop and 70 for Mobile. We tried every bit to move the score to Green but it is fixed on current scores.
Recommendation is asking us to remove imp js files which is not possible, when we implementing google minified js the pages are not functioning proper.
One of the recommendations was CDN for which we contacted our hosting and they recommended webacelator instead of CDN as we are a UK based site only and they advised CDN is more for global websites
Our site is made on custom PHP
To the most i have read online on forums a DNS change would not affect our rankings.
We may now go ahead with the transfer keeping fingers crossed
Cheers!
Sohail
-
Hi Sohail,
Unlike Moosa, I have not seen a client lose positions just by having their IP changed - perhaps if this were location related traffic and you were based in London but the IP showed China I might see it happening, but it all depends on what is being implemented.
That said, I also think you should find out a little more about how this works. If someone requests your site www.sitename.com and that then forwards you through an unknown route until it reaches the destination server, then this additional hop might seem unnatural.
Is your site particularly slow? If you are based on Wordpress, then you can use Cache plugins to help speed things up. Even if you are not on Wordpress, you can help matters by employing some browser caching in your .htaccess file. Have you run your site through the Google Page Speed Insights to see what your score is? What recommendations does Google come back with?
-Andy
-
I have seen website lost their rankings and traffic when they change their hosting server where the files are located where as I never heard if someone change their DNS (domain name stays the same) has lost any rankings at all.
This is my assumption but again I would suggest you to talk to the hosting company and discuss this issue with them and they might be able to give you a better insight of what they are up to!
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What will happen if my number of linking domains decline after a month by 70 percent?
I have heard that it’s linking domains or refereeing domains declined and the graph looks like its declining, i will look shady in engines eyes kindly elaborate thanks
Intermediate & Advanced SEO | | calvinkj0 -
When creating a sub-domain, does that sub-domain automatically start with the DA of the main domain?
We have a website with a high DA and we are considering sub-folder or sub-domain. One of the great benefits of a sub-folder is that we know we get to keep the high DA, is this also the case for sub-domains? Also if you could provide any sources of information that specify this, I can't see to find anything!
Intermediate & Advanced SEO | | Saba.Elahi.M.0 -
Will "repurposing" a keyword on our website affect rankings gained over time?
Hi team! Thinking of "repurposing" a keyword on our website. Reason: when researching this particular keyword, GMS are quite high, however, the new content we're creating is more up to date, better in general, than the old content this keyword is attached to. How will this affect rankings we've gained over time? (i.e., will any "age" benefits gained as that keyword has been in use on our website for a few years, be lost?) Will Google see the keyword/URL as totally new because it's attached to new content/something that has gone live recently? Thanks
Intermediate & Advanced SEO | | MariaPuche-Jimenez_Parker0 -
Ranking dropped after changing title tag
I recently changed my company's site homepage title tag to make it start with our target keyword. The page was originally at page #7 or #8 and dropped to page #17 directly after I changed the page title. Is this normal? Is it's a temporary drop or should I change it back to the previous title.
Intermediate & Advanced SEO | | ForumOne0 -
Can new domain extensions rank?
Hi Does anybody know if it's possible to get domains with extensions like .party or .world to rank? Even for high competitive keywords? Can they rank over .com?
Intermediate & Advanced SEO | | MikeWU0 -
Losing Rank As A Result Of Domain Change
I have a client who is wishing to switch from an established, but unattractive domain, to a domain he just purchased that is more attractive. For example purposes, his existing site is "His-Company-Website.com" and the site he just purchased and wants to transfer to is "HisCompanyWebsite.com." The only difference is the old site has hyphens in between the words and the new one does not. He is not making this choice from an SEO perspective, but more of a "I don't want to keep saying all those hyphens when telling people about my website." But he said he doesn't want to lose his search engine rankings as a result. So he knows this won't necessarily increase his ranks, but doesn't want them to drop as a result. When speaking with him, I thought we could simply toss in a 301 redirect at the root level and pipe them over to the other site, but he wanted some actual proof. I went back to look at what I thought would be a similar case that I did earlier in the year (transferring from a .net to a .com) and noticed that we did see some rather substantial drops in at least traffic, so I am not so sure about this plan any longer. So my questions for my far more insightful colleagues... What would be your suggestion on this problem? Transition to the more user friendly domain or stick with the unfriendly domain? If he does elect to transition to the new domain, what all can I do to preserve his search engine rankings? Should a rankings and/or traffic drop be predicting when completing this? Thank you all in advance. Any other tidbits anyone has to offer would be great. Looking forward to your replies.
Intermediate & Advanced SEO | | ClayPotCreative0 -
Any Issues with Changing a Page based on IP address?
Building a site and wondering if we have one page that changes depending on where how it is accessed if that is a good / bad idea. Thanks in advance!
Intermediate & Advanced SEO | | nicole.healthline0 -
How can I change my website's content on specific pages without affecting ranking for specific keywords?
My client's website (www.nursevillage.com) content has not been touched for 4 years and we are currently ranking #1 for "per diem nursing". They do not want to make any changes to the site in fear that it might decrease our rankings. We want to try to use utilize that keyword ranking on specific pages (www.nursevillage.com/nv/content/careeroptions/perdiem.jsp ) ranking for "per diem nursing" and try redirecting traffic or placing some banners and links on that page to specific pages or other sites related to "per diem nursing" jobs so we can get nurses to apply to our new nursing jobs. Any advice on why "per diem nursing" is ranking so high for us and what we can change on the site without messing up our ranking would be greatly appreciated. Thanks
Intermediate & Advanced SEO | | ryanperea1000