Explain Competitive Link Analysis
-
Hi all...bit of a newbie into the SEO world! So excuse me if this question makes me sound simple
Basically we have recently had a link analysis done on our site but I'm finding it a little bit difficuilt to actually understand what it all means.
What are followed and nofollowed links? What is the sort of ratio needed between the two for best results.
And my next question being what are followed linking root domains and nofollowed linking root domains?
-
The ratio of followed vs nofollowed links on a web page is not a ranking factor.
You do want to keep the total number of links offered on a page down to the minimum number required to provide the best user experience. Repetitive links and unused links should be removed. Your page rank flows through your followed links.
-
Hi Ryan thanks for your reply.
So there isn't an amount of follow vs nofollow links ratio that will help increase our rank? I'm assuming the more quality links that we do have though the better...
Thanks for the link as well! Have seen it around but it's finding the time to sit down and read it all, looks very interesting though, thanks!
-
Hi Laurence.
I will gladly respond to your questions but if I can first point out the Beginner's Guide to SEO is an excellent resource, easy to read and will answer most of your questions.
A followed link is one which you are endorsing or offering in sincerity. An example of a link that I would endorse is the Begginer's Guide to SEO link presented above. I don't make any money or otherwise benefit from your reading the pdf. I am offering the link in a purely helpful manner. All of your internal site links should be followed.
A nofollowed link is one which you are not endorsing. It might be a paid advertisement. You are offering the link but do not necessarily vouch for the product. Another example would be comments on a blog article you publish. You may not know or vouch for the users who are sharing comments so it is common to nofollow those links.
Follow and nofollow are tags which can be applied to web pages or individual links.
The followed/nofollowed linking root domains is a count of the known links to your website or a given page on a website. Those are not instantly updated but otherwise is representative of all the known links from other websites to the site or page you are reviewing.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Redirect for multiple links
I just relaunched my website and changed a permalink structure for several pages where only a subdirectory name changed. What 301 Redirect code do I use to redirect the following? I have dozens of these where I need to change just the directory name from "urban-living" to "urban", and want it to catch the following all in one redirect command. Here is an example of the structure that needs to change. Old
Technical SEO | | shawnbeaird
domain.com/urban-living (single page w/ content)
domain.com/urban-living/tempe (single page w/ content)
domain.com/urban-living/tempe/the-vale (single page w/ content) New
domain.com/urban
domain.com/urban/tempe
domain.com/urban/tempe/the-vale0 -
Should 301-ed links be removed from sitemap?
In an effort to do some housekeeping on our site we are wanting to change the URL format for a couple thousand links on our site. Those links will all been 301 redirected to corresponding links in the new URL format. For example, old URL format: /tag/flowers as well as search/flowerswill be 301-ed to, new URL format: /content/flowers**Question:**Since the old links also exist in our sitemap, should we add the new links to our sitemap in addition to the old links, or replace the old links with new ones in our sitemap? Just want to make sure we don’t lose the ranking we currently have for the old links.Any help would be appreciated. Thanks!
Technical SEO | | shawn811 -
Toxic Link Removal
Greetings Moz Community: Recently I received an site audit from a MOZ certified SEO firm. The audit concluded that technically the site did not have major problems (unique content, good architecture). But the audit identified a high number of toxic links. Out of 1,300 links approximately 40% were classified as suspicious, 55% as toxic and 5% as healthy. After identifying the specific toxic links, the SEO firm wants to make a Google disavow request, then manually request that the links be removed, and then make final disavow request of Google for the removal of remaining bad links. They believe that they can get about 60% of the bad links removed. Only after the removal process is complete do they think it would be appropriate to start building new links. Is there a risk that this strategy will result in a drop of traffic with so many links removed (even if they are bad)? For me (and I am a novice) it would seem more prudent to build links at the same time that toxic links are being removed. According to the SEO firm, the value of the new links in the eyes of Google would be reduced if there were many toxic links to the site; that this approach would be a waste of resources. While I want to move forward efficiently I absolutely want to avoid a risk of a drop of traffic. I might add that I have not received any messages from Google regarding bad links. But my firm did engage in link building in several instances and our traffic did drop after the Penguin update of April 2012. Also, is there value in having a professional SEO firm remove the links and build new ones? Or is this something I can do on my own? I like the idea of having a pro take care of this, but the costs (Audit, coding, design, content strategy, local SEO, link removal, link building, copywriting) are really adding up. Any thoughts??? THANKS,
Technical SEO | | Kingalan1
Alan0 -
My seo company has a footer link that links to my site by keyword will this effect my rankings
My old SEo company has a footer link by keyword to my site so it acts like a site wide link will this effect my rankings. My site was in the top 5 for many keywords now page 2 and 3 so I am trying to see what has effected it as we havent changed what we do
Technical SEO | | Casefun0 -
Links from the same server has value or not
Hi Guys, Sometime ago one of the SEO experts said to me if I get links from the same IP address, Google doesn't count them as with much value. For an example, I am a web devleoper and I host all my clients websites on one server and link them back to me. Im wondering whether those links have any value when it comes to seo or should I consider getting different hosting providers? Regards Uds
Technical SEO | | Uds0 -
Site links show spam
Hi folks, I'm working on a website that runs on WordPress and was not updated by the owner, this has resulted in a malware injection and now when you search the companies name in Google, the site links appear with words like Viagra, et al. I've seen this a number of times, so I went through the code and have removed all the malware. I presume I now have to wait for Google to recrawl the website and update the site links? Is there anything else I should be doing to speed up the process? Thank you 🙂
Technical SEO | | ChristopherM0 -
Removing links from another site
Hello, Some site that I have never been able to access as it is always down has over 3,000 links to my website. They disappeared the other week and our search queries dramatically improved but now they are back again in Google Webmaster and we have dropped again.I have contacted the site owner and got no response and I have also put in a removal form (though I am not sure this fits for that) and asked Google to remove as they have been duplicating our content also. It was in my pending section but has now disappeared.This links are really damaging our search and the site isnt even there. Do I have to list all 3,000 links in the link removal to Google or is there another way I can go about telling them the issue.Appreciate any help on this
Technical SEO | | luwhosjack0 -
External link optimization
The company I work for sells software online. We have deals learning institutes that allow their students to use our software for next to nothing. These learning institutes, which are usually quite strong domains, link to our sign in area. Nice way to get powerful links hey… or is it? There are a couple of problems with these links: They all link to a subdomain (signin.domain.com) The URLs also contain unique identifiers (so that we know which institute they are coming from). Meaning they all link to different signin URLs. (eg. signin.domain.com/qwerty, signin.domain.com/qwerta, signin.domain.com/qwerts, etc. ) So all these links aren't as effective as they could be (or at all?). In a perfect SEO world these links would all point to the start page, however, due to the fact that our start page is of a commercial set up this would run the risk of communicating the wrong idea to the institutes and their students. So… are there any extremely brilliant pro mozzers that have a savvy idea how set this up in a more SEO friendly way? Thanks in advance!
Technical SEO | | henners0