How Do You Do Link Building??
-
I am starting to use the Moz pro tools like optimizing on page SEO for keywords and looking for opportunities.
I know link building is a huge part for getting rankings on keywords in google search.
Where do I start and how do I do the link building process for specific keywords I can rank for??
Thank you in advance for your help.
-
I also highly recommend our Beginner's Guide to Link Building. Tons of useful and helpful information there!
-
It really depends on the website. If the website is something that you think the site owner can edit, like they're listing certain websites in a list, then you can contact them and ask them to include your website. If it's an article or news article, then you'd generally contact the person who wrote the article to see if they'd be interested in writing about your website. If it's an industry website listing companies like a directory, then they might ask you to fill out a form or advertise.
Each link and each particular situation is different, so you have to be innovative in how you get the links.
If you have a local brick and mortar location, then you'll want to work on getting local citations for your business.
-
How do you go about getting the links?
-
You're right, link building is important and it's still an important part of Googles' search engine algorithm. What I would do first is go to Moz's Chapter 7: What is Link Building? to make sure you're familiar with the overall strategies and see some examples.
What we generally recommend is starting with looking at your particular niche and the keywords you'd like to rank for. Make a list of your top competitors and start looking at what links they have (you can use Open Site Explorer to find your competitor's links). See what types of links they have and see if you can get similar links (or get linked on the same sites). Focus on getting quality links to your site, not just "easy links".
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Navigation Bar have an effect on the link juice and the number of internal links?
Hi Moz community, I am getting the "Avoid Too Many Internal Links" error from Moz for most of my pages and Google declared the max number as 100 internal links. However, most of my pages can't have internal links less than 100, since it is a commercial website and there are many categories that I have to show to my visitors by using the drop down navigation bar. Without counting the links in the navigation bar, the number of internal links is below 100. I am wondering if the navigation bar links affect the link juice and counted as internal links by Google. The Same question also applies to the links in the footer. Additionally, how about the products? I have hundreds of products in the category pages and even though I use pagination I still have many links in the category pages (probably more than 100 without even counting the navigation bar links). Does Google count the product links as internal links and how about the effect on the link juice? Here is the website if you want to take a look: http://www.goldstore.com.tr Thank you for your answers.
Intermediate & Advanced SEO | | onurcan-ikiz0 -
Does adding more outgoing links on a high PA page decrease the juice passed to previous links?
Hi, I'm not sure how PA DA exactly works when the goal is to create backlinks to your site in order to have the most impact on passing PA DA juice (if there is such a thing) to ones money site. For example let's say you have a blog and the PA is 40 DA is 30. Let's say I create a backlink pointing to my site on the homepage of this blog, in which I desire better rankings for, and the links I created are only 1-3 outgoing links on this post which is again on the homepage. Then say in a months time, I want to add another post on the homepage (so the 40 PA and 30 DA stays the same) creating a backlink to one of my other money sites. Does adding this second round of backlinks result in sending less juice to the first? This is what I want to know. Thank you!
Intermediate & Advanced SEO | | z8YX9F800 -
H3 Tags - Should I Link to my content Articles- ? And do I have to many H3 tags/ Links as it is ?
Hello All, On my ecommerce landing pages, I currently have links to my products as H3 Tags. I also have useful guides displayed on the page with links useful articles we have written (they currently go to my news section). I am wondering if I should put those article links as additional H3 tags as well for added seo benefit or do I have to many tags as it is ?. A link to my Landing Page I am talking about is - http://goo.gl/h838RW Screenshot of my h1-h6 tags - http://imgur.com/hLtX0n7 I enclose screenshot my guides and also of my H1-H6 tags. Any advice would be greatly appreciated. thanks Peter
Intermediate & Advanced SEO | | PeteC120 -
Wrong titles in site links
Hello fellow marketers, I have found this weird thing with our website in the organic results. The sitelinks in the SERP shows wrong written text. As in grammatically incorrect text. My question is where does Google get the text from? It is not the page title as we can see it. kKsFv0X.png
Intermediate & Advanced SEO | | auke18101 -
Are links from pages in other languages ok?
Hey everyone, what are your thoughts on this? If a bunch of links from another language, say the site is in Canada and is in English but we have french links pointing to the site with english keywords...is that ok? Will that harm us? Opinions? Facts?
Intermediate & Advanced SEO | | jhinchcliffe0 -
Finding specific name to send email to: Broken Link Building
Hello, I am doing BLB (broken link buidling). I have sites to send emails to for a backlink, but what are all the tricks you know in finding the name of who to contact at these websites? Here's my initial email borrowed from a John Cooper in the comments of this article: http://www.seomoz.org/blog/broken-link-building-guide-from-noob-to-novice Hi! I just stumbled across a few broken links on the website, and I didn't know who to notify. Do you think you could help me out? Thanks 🙂
Intermediate & Advanced SEO | | BobGW0 -
Content linking ?
If you have links on the left hand side of the website on the Navigation and content at the bottom of the page and link to the same page with different anchor text or the same would it help the page (as it is surrounded by similar text) or is the first one counted and this is it?
Intermediate & Advanced SEO | | BobAnderson0 -
What is the optimal link profile?
I am doing a variety of SEO link building techniques. I am doing: guest blog posts article submissions directories bookmarks web2.0 properties link acquisition I don't expect much from the article submissions, web 2.0, and directories, so I am using these methods for the long tail and less competitive keywords. Is this a good idea? When we talk about a link profile, is it per page or for the whole site? Does it matter if you have a more diverse link profile for a single page or does it have to be diverse for the whole site? Appreciate any informed comments!
Intermediate & Advanced SEO | | inhouseseo0