SEO impact when micro site are hosted on third party url
-
Have a look at this url
http://www.bekkevold-as.no/.
On the front page they are providing links to a website created by one of their suppliers. (Three cirkle icons in the middle of the page).
The links make the customers leave the site and open on a different domain, even the branding of the page is for Bekkevold Elektro (see log top right)
The question from me:- How will this impact the SEO for Bekkevold Elektro.
- Would it be better to create a subdomain for Bekkevold Elektro and ask the supplier to point to this?
- Or is it ok to leave it as it is, having links back to the web site for Bekkevold Elektro? Just changing the target of the link to open in a new window.
Thank you very much for your support on this. I would appreciate any suggestion for improvement for my customer, Bekkevold Elektro.
Best regards
Kjersti Bakke -
Hi Kjersti,
Ok, so: Google likes unique content that is original and has added value. This content is probably the same for all installers. Perhaps they have placed to logo of the installer in the top.
Copying it to your domain doesn't make it different from all the other installer-pages on the original domain. If that is the case, i would leave it at that domain. It has no positive effect on your client's site.
What you can do is write great articles on the domain of your client. Take the pages from the supplier as an example and write articles that are much better. More added value, easier to read AND: fun or exciting to read.
That way, you produce original content that visitors will want to read. Word for word. Perhaps they will even share it on their social media accounts. This way: you make this site stronger and will almost certainly improve the position in the SERP's. If people are actually starting to share these articles in social media, you will also improve the local visibility of your client.
Greets,
Bas -
Hi Bas,
Thank you for your reply.
I don't think it is possible to copy/paste to the clients domain since this is part of an application developed by a second supplier.
But would it be an idea to create a sub domain like:
boligpartner.bekkevold-as.noThe application is developed for several different installers in Norway who sell products from this supplier. All of these micro sites is linked to the same domain with a sub folder for each installers. Is this good or bad? If you had the chance to make some suggestions before the application was developed. Would you propose a different solution to this supplier?
Thank you so much for your support to help me understand
br
Kjersti Bakke
-
Hi Kjersti,
Since the content of the microsite is not on your domain, Google won't credit you for that content. Meaning: you don't have to expect your site to get a higher ranking due to this content.
As long as you don't have the same content on your own domain as well, you won't get a penalty either.
So: all in all, for now i cannot see how this content will impact your search results. In a positive or negative way.If you wanted to rank higher you would have to have this content on your domain.
Please pay attention: make sure you only hare original content on every domain you work for! Just copy this content and place it on the clients domain won't work and might even backfire.If you want, you can read an article i've recently written. The article is my analysis of what great content nowadays is. It's in Dutch so i can image you'd have to use Google Translate.
https://www.3pix.nl/e-commerce/website-optimalisatie-2016-prikkelindex/Does this help you?
Greets,
Bas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google cache is for a 3rd parties site for HTTP version and correct for HTTPS
If I search Google for my cache I get the following: cache:http://www.saucydates.com -> Returns the cache of netball.org (HTTPS page with Plesk default page) cache:https://www.saucydates.com -> Displays the correct page Prior to this my http cache was the Central Bank of Afghanistan. For most searches at present my index page is not returned and when it is, it’s the Net Ball Plesk page. This is, of course hurting my search traffic considerably. ** I have tried many things, here is the current list:** If I fetch as Google in webmaster tools the HTTPS fetch and render is correct. If I fetch the HTTP version I get a redirect (which is correct as I have a 301 HTTP to HTTPS redirect). If I turn off HTTPS on my server and remove the redirect the fetch and render for HTTP version is correct. The 301 redirect is controlled with the 301 Safe redirect option in Plesk 12.x The SSL cert is valid and with COMODO I have ensured the IP address (which is shared with a few other domains that form my sites network / functions) has a default site I have placed a site on my PTR record and ensured the HTTPS version goes back to HTTP as it doesn’t need SSL I have checked my site in Waybackwhen for 1 year and there are no hacked redirects I have checked the Netball site in Waybackwhen for 1 year, mid last year there is an odd firewall alert page. If you check the cache for the https version of the netball site you get another sites default plesk page. This happened at the same time I implemented SSL Points 6 and 7 have been done to stop the server showing a Plesk Default page as I think this could be the issue (duplicate content) ** Ideas:** Is this a 302 redirect hi-jack? Is this a Google bug? Is this an issue with duplicate content as both servers can have a default Plesk page (like millions of others!) A network of 3 sites mixed up that have plesk could be a clue? Over to the experts at MOZ, can you help? Thanks, David
Intermediate & Advanced SEO | | dmcubed0 -
301 redirecting a site that currently links to the target site
I have a personal blog that has a good amount of back links pointing at it from high quality relevant authoritative sites in my niche. I also run a company in the same niche. I link to a page on the company site from the personal blog article that has bunch of relevant links pointing at it (as it's highly relevant to the content on the personal blog). Overview: Relevant personal blog post has a bunch of relevant external links pointing at it (completely organic). Relevant personal blog post then links (externally) to relevant company site page and is helping that page rank. Question: If I do the work to 301 the personal blog to the company site, and then link internally from the blog page to the other relevant company page, will this kill that back link or will the internal link help as much as the current external link does currently? **For clarity: ** External sites => External blog => External link to company page VS External sites => External blog 301 => Blog page (now on company blog) => Internal link to target page I would love to hear from anyone that has performed this in the past 🙂
Intermediate & Advanced SEO | | Keyword_NotProvided0 -
Does a URL upper case to lower case rule harm SEO rankings?
Hi Guys, We are working on a website - changing the upper case URLs to lower case. The developer looked at a 301 solution but is having issues with this. Instead, they have come back with the following piece of code <rule name="lowercaserule1" stopprocessing="true"></rule name="lowercaserule1" stopprocessing="true"> <match url="[a-z]" ignorecase="false" ></match url="[a-z]" ignorecase="false" > <action type="redirect" url="{tolower:{url}}" ></action type="redirect" url="{tolower:{url}}" > My question is whether this rule will potentially harm SEO rankings? If someone could help - that would be much appreciated. Thanks, Duncan
Intermediate & Advanced SEO | | CayenneRed890 -
SEO for 1,000,000 page site
Dear All, I hope you can help me with another question about doing SEO for a large site: 1 - My domain is 11 year old, all time was a parking domain
Intermediate & Advanced SEO | | SteveTran2013
2 - We have 10,000 articles - unique content (500-1500 words)
3 - the remaining are automated content, however, they are also unique with data (numbers, figure) We are going to launch it in 2 weeks, and intend to do the following things: Stage 1: first 2 months - only post 10,000 articles with unique content, NO using automated ones.
Link building: get 5-10 authority links pointing to it, either article writings or link pages (authority links Yahoo directory/Dmoz) Stage 2: month 3 to 6: gradually put the automated content online while still posting unique and well written articles.
Link building: Start building links with PR websites, article submission. Do you think there are any problems with this plan? and if 5-10 links can improve our site ranking, given it has a lot of unique content? Thank you very much. BR/Tran1 -
Best Format for URLs on large Ecommerce Site?
I saw this article, http://www.distilled.net/blog/seo/common-ecommerce-technical-seo-problems/, and noticed that Geoff mentioned that product URLs format should be in one of the following ways: Product Page: site.com/product-name Product Page: site.com/category/sub-category/product-name However, for SEO, is there a preferred way? I understand that the top one may be better to prevent duplicate page issues, but I would imagine that the bottom would be better for conversion (maybe the user backtracks to site.com/category/sub-category/ to see other products that he may be interested in). Also, I'd imagine that the top URL would not be a great way to distribute link juice since everything would be attached to the root, right?
Intermediate & Advanced SEO | | eTundra0 -
International SEO and server hosting
I'd appreciate feedback on a situation. We're going through a major overhaul in how we globally manage our websites. Regional servers were part of our original plan (one in Chicago, UK, and APAC) but we've identified a number of issues with this approach. Although it's considered a best practice among many, the challenges we'd face doing it are considerable (added complexity, added steps and delays to updating sites, among others). So, we shifted our plan and how are looking at hosting here in the US but to use Akami to deliver images and other heavier data pieces from their local servers (in the UK, etc.). This is how many of the larger companies like Amazon, etc. delivery their global websites. We hope that using Akami will allow us to have good performance while simplifying our process. Any warning signs we should be aware of? Anyone doing it this way and has a good experience/bad experience?
Intermediate & Advanced SEO | | josh-riley0 -
WWW vs Non-WWW/Moving a site to a new CMS/Redirect all of the previous URLs
We are working on a new design for a website, which is currently on a CMS that has non-seo-friendly URLs. There is no redirection of 'www' to non-www or vice versa, or handling of homepage redirection so there is only one instance of 'home'. To move the site in the future, all of these URLs will have to be redirected to their new, and I hope, seo-friendly counterparts. Is it prudent now to redirect the four home page links so there is only one? and to redirect all non-www to 'www' so there is only one instance of each page? Or should I leave it and redirect all of them when the time comes?
Intermediate & Advanced SEO | | haan_seo0 -
SEO on a mature site - diminishing returns?
I have a site that has been indexed in Google since 2002. Back then, I secured all of the highly recommended links of the time, like DMOZ and Yahoo Directory, and got just a couple very high PR links from highly relevant sites. That was enough to get us top listing on our best "niche" keywords and many long tail searches. Once we got to that point, we got lazy and have just relied upon our original links and any natural links that came our way. We also have a very highly detailed Adwords campaign in which we bid on almost any keyword that has every resulted in an organic conversion. A few months ago, I decided to kick our SEO efforts up a notch and hired a company to do an aggressive link building campaign and target some very high search volume terms that we had previously given up on. The campaign has been very successful in getting high ranking for several targetted terms. However, I am seeing zero impact on our site traffic or sales. I am beginning to wonder if Google's algorithms are so efficient that all of this extra SEO work is to no avail. Is there a point of diminishing returns where it is not productive to optimize a site's organic listings any further? Between our Adwords campaign, our already pretty good organic results, and google's ability to divine a searchers intent and lead them to the most relevant results, how do you decide when there is little benefit to further optimization? It is an important question for me because I have been considering putting a lot of work into adding content to our ecommerce site and I would hate to do all that work for nothing.
Intermediate & Advanced SEO | | mhkatz0