Competing Pages on Ecommerce Site - Very Frustrating
-
We have multiple issues with this situation. We rank #1 for "Lace Fabric", #3 for "Lace Trim", and #80 for "Lace". We also rank for "Lace Ribbon", and "Lace Appliques". The Lace Fabric and Lace Trim pages have plenty of backlinks, wherein may lie the problem.
We have a similar issue for "Satin". "Silk Satin", "Polyester Satin", "Satin Trim", "Satin Ribbon", etc.
This is a very annoying and common pattern. Our backlink profile is sterling, and our competitors with inferior backlink profiles and branded search are outranking us. We outrank them across the board for 2 word terms.
Based on my evaluation of TF/CF, PA/DA, Content, etc., we should be on page 1 for "Lace". IMHO, these pages are competing for the head term. Any ideas on how to eliminate this issue to rank for head terms?
-
Excellent to hear. Ruling that possibility out, then, here are some additional questions in regards to Indexation, Accessibility, and Content taken directly form the Moz Site Audit Bootcamp:
- Is the load speed acceptable?
- Are any page errors inhibiting visitors?
- Are crawlers accidentally being disallowed?
- Has the page been affected by any search engine algorithm updates?
- Has the site been checked for duplicate page content, 5XX errors, 4XX errors, and crawl attempt errors?
- Does the page use any non-crawlable items such as iframes, flash, java, etc.?
- Are any other pages on the website internally linking to this page to indicate it's importance?
- Could the page be receiving a content penalty due to bad user experience, low quality content, irrelevance to topic, thin / short page, etc.?
My hope is that you'll be able to use this as a checklist to further troubleshoot via the process of elimination.
Also, if these aren't helpful, would you be up for sharing the URLs mentioned in your original question?
Best,
Zack -
Our Majestic Trust Flow is 57. Our Citation flow is 47. Our topical trust flow is 100% on point.
All links are 100% organic. We have not solicited a single link.
This isn't a bad backlink issue. It's an architecture issue.
-
I hate to respond to your question with more questions, but are the backlinks you've accrued high in terms of quality? And are you adhering to Google's Webmaster Guidelines has to say on the subject?
- https://support.google.com/webmasters/answer/35769
- https://support.google.com/webmasters/answer/66356
Also, have you gone through a proper site audit, checking for Indexing and Accessibility issues before working on linkbuilding?
Best,
Zack
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I need help on how best to do a complicated site migration. Replacing certain pages with all new content and tools, and keeping the same URL's. The rest just need to disappear safely. Somehow.
I'm completely rebranding a website but keeping the same domain. All content will be replaced and it will use a different theme and mostly new plugins. I've been building the new site as a different site in Dev mode on WPEngine. This means it currently has a made-up domain that needs to replace the current site. I know I need to somehow redirect the content from the old version of the site. But I'm never going to use that content again. (I could transfer it to be a Dev site for the current domain and automatically replace it with the click of a button - just as another option.) What's the best way to replace blahblah.com with a completely new blahblah.com if I'm not using any of the old content? There are only about 4 URL'st, such as blahblah.com/contact hat will remain the same - with all content replaced. There are about 100 URL's that will no longer be in use or have any part of them ever used again. Can this be done safely?
Intermediate & Advanced SEO | | brickbatmove1 -
Viewing search results for 'We possibly have internal links that link to 404 pages. What is the most efficient way to check our sites internal links?
We possibly have internal links on our site that point to 404 pages as well as links that point to old pages. I need to tidy this up as efficiently as possible and would like some advice on the best way to go about this.
Intermediate & Advanced SEO | | andyheath0 -
Site Migration of 4 sites into 1?
Hi Guys, I have a massive project involving a migration of 4 sites into 1. 4 sites include: **www.MainSite.com ** www.E-commerce.com www.Membership.com www.ResearchStudy.com Goal of this project is to have 1-4 regrouped into Main Site I will be following the best practice from this post https://moz.com/blog/web-site-migration-guide-tips-for-seos which has an awesome checklist. I am actually about to start Phase 3: URL redirect mapping. Because all of these sites have hundreds of duplicates, I figured I should first resolve the Main Site dup issues before creating the URL redirect mapping but what about the other domains (2,3,4) though? Should I first resolve the Dup issues on those ones as well or it is not necessary since they will be pointing into the Main Site new domain? I want to make sure I don't overwork the programming team and myself. Thanks For sharing your expertise and any tips on how should I move forward with this.
Intermediate & Advanced SEO | | Ideas-Money-Art0 -
SEO for 1,000,000 page site
Dear All, I hope you can help me with another question about doing SEO for a large site: 1 - My domain is 11 year old, all time was a parking domain
Intermediate & Advanced SEO | | SteveTran2013
2 - We have 10,000 articles - unique content (500-1500 words)
3 - the remaining are automated content, however, they are also unique with data (numbers, figure) We are going to launch it in 2 weeks, and intend to do the following things: Stage 1: first 2 months - only post 10,000 articles with unique content, NO using automated ones.
Link building: get 5-10 authority links pointing to it, either article writings or link pages (authority links Yahoo directory/Dmoz) Stage 2: month 3 to 6: gradually put the automated content online while still posting unique and well written articles.
Link building: Start building links with PR websites, article submission. Do you think there are any problems with this plan? and if 5-10 links can improve our site ranking, given it has a lot of unique content? Thank you very much. BR/Tran1 -
How do I best deal with pages returning 404 errors as they contain links from other sites?
I have over 750 URL's returning 404 errors. The majority of these pages have back links from sites, however the credibility of these pages from what I can see is somewhat dubious, mainly forums and sites with low DA & PA. It has been suggested placing 301 redirects from these pages, a nice easy solution, however I am concerned that we could do more harm than good to our sites credibility and link building strategy going into 2013. I don't want to redirect these pages if its going to cause a panda/penguin problem. Could I request manual removal or something of this nature? Thoughts appreciated.
Intermediate & Advanced SEO | | Towelsrus0 -
Is there a way to redirect pages from an old site?
I have no access to an old wordpress site of a client's, but have parked the domain on their new site, gone into webmaster central and requested a change of address and wait... the old domain still shows in the search listings in place of the new site domain and the log files show 404 errors from links to the old site which go nowhere - can anyone suggest a way of managing this on the new site - is there a workaround to what should have been done - 301 redirects on the old site before it was taken down. many thanks
Intermediate & Advanced SEO | | Highlandgael0 -
Does Google crawl the pages which are generated via the site's search box queries?
For example, if I search for an 'x' item in a site's search box and if the site displays a list of results based on the query, would that page be crawled? I am asking this question because this would be a URL that is non existent on the site and hence am confused as to whether Google bots would be able to find it.
Intermediate & Advanced SEO | | pulseseo0 -
Do sites with a small number of content pages get penalized by Google?
If my site has just five content pages, instead of 25 or 50, then will it get penalized by Google for a given moderately competitive keyword?
Intermediate & Advanced SEO | | RightDirection0