Pitching your products to a niche... how to be in the right place at the right time?
-
Hi guys.
We make custom diary products which can start/ end anytime, and so we feel they would go down really well in 'Back to School' type posts this year. (Website here)
I've been looking for examples of 'Back to School' content, but with it being retrospective there is no guarantee a publisher would do a similar thing again this year.
My question is this: What are the best ways to find our about upcoming** content** that relates to a specific niche? (In this case Academic year Planner products)
What tools, research methodologies, platforms, websites would be useful?
In other words, how do we 'get in the right place at the right time'... in front of people 'warm' to the idea in the first place?
I appreciate this is a very broad question (albeit a in a very specific context)... but any insight/ advice would be greatly appreciated.
Hope that all makes sense.
-
Hi,
The answer to the first question is yes - many publications, including niche titles will have a features calendar available, or will regularly email enquiring if anyone has products, news or can help with features...
Second question? In addition to HARO and Pressloft, I'd look at the big PR lists etc. It does mean dealing with some spam requests, but can be worth it if you have the time.
-
Hi Dan. Sorry for my delayed reply.
Thank you so much for your detailed response. That is really helpful! May I pick your brain for just a couple of clarifications?
'Traditional print/online publications quite often have a features calendar which they make available on request.' Do you mean simply get in touch with these publications and request their features calendar? See if our product would fit?
'Making sure you're easily findable when journalists are looking to quickly grab some examples to finish the article they have to submit in 30 minutes' I totally agree, we've seen this work using Pressloft Jouno requests, and we do use HARO (although it's rarely useful for our products)... is there any other things you can suggest?
Isaac.
-
Some quick thoughts, based on a career mixing marketing with writing for various niche publications....
Generally most publications which ran something around Back to School content will be either publishing a new version or updating it. It's also worth making a note of the author, as freelancers will often shop similar articles around a number of sites, and will be known for certain niches.
Traditional print/online publications quite often have a features calendar which they make available on request, and sometimes publish online to help suppliers/advertisers etc plan ahead.
It's also worth using online tools for journalists like HARO (Help a Reporter Out), and responding to requests for Back to School related content.
Making sure you're easily findable when journalists are looking to quickly grab some examples to finish the article they have to submit in 30 minutes
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content of the Product Page
Hi Everybody : how can you tell if the content on the product pages are accessible by google ? please have a look at my product page : http://www.fireplaceproducts.co.uk/stoves/aarrow-stoves/aarrow-ecoburn-defra-wood-burning-stove/ i used classes in product page to set the key features, construction ,... i notices other companies done these as text and they get better ranks do you think that's the reason ? also to test that i added the text exact same as the key features , construction ,... as additional information at the end of the product page , would you thin that would be considered as duplication ? Kind Regards Arta
Link Building | | fireproductsuk0 -
Should I remove links that are not related to my niche and could be spammy?
Our site ranks #2 for our primary search term. Compared to our competition in position #1, we out score them in all of moz metrics except in Moz trust- which we only trail by .3. I've read a lot about Google reducing the impact of backlinks and specifically the influence of anchor text for keyword ranking. However, many state that to increase domain authority you need to get more quality backlinks. Here is my dilemma: Do we remove backlinks from our link profile that are not in our niche in an effort to increase our moz trust score. Some of our backlinks are from unrelated businesses that could be considered spammy like a poker site - even though the page still has a high page authority. Currently, we have a significantly higher number of linking domains compared to our competition. Would it be beneficial to "clean up" our link profile or do we risk losing domain authority from a reduced number of links?
Link Building | | ffreesr0 -
Fake product ideas
I am going to build a fake product and wanted to get some of your awesome ideas 🙂 This is for fun, laughs and mainly viral/back links. Ultimately my goal is to leave the user scratching their head saying to them self "Is this for real?". I want it almost believable 😉 First: My site is based on everything scrabble so I want it related to that since my fans are going to get a kick out of it. I need some great starting points of something fake I can create and post about.
Link Building | | cbielich0 -
Will placing links in articles on my site help my rankings?
I have a few page rank 2 articles on my site. Will placing links to other pages on my site with appropriate anchor text in the body of these articles help the other pages to rank higher for the anchor text i place in these links in the articles? Thanks in advance! Ron
Link Building | | Ron100 -
New website, small business, niche market --- what's my best link building strategy?
Hi everyone, We are a small company manufacturing a niche product (indoor playground equipment), our new English website (www.funlandiaplaygrounds.com) has just been launched 2 months ago, before that we didn't even have a website in English. As the international sales manager of such a small company, I have to do all the international marketing jobs including SEO, but before this I'm almost a noob on SEO. I've just started the linking building work for our website, after a research on the links of our highest ranked competitors, I have found out that almost ALL of the external links of them come from directories and purchased links, many links are very dubious, please see the open explorer results below: http://www.opensiteexplorer.org/links?page=1&site=www.spiplay.co.uk&sort=page_authority&filter=&source=&target=page&group=1 http://www.opensiteexplorer.org/links?site=www.softplay.com%2F http://www.opensiteexplorer.org/links.html?page=1&site=www.china-cheer.com&sort=page_authority&filter=&source=&target=page&group=1 http://www.opensiteexplorer.org/links?site=http%3A%2F%2Fwww.aileplay.com%2F http://www.opensiteexplorer.org/links?site=internationalplayco.com%2F The search keywords is: indoor playground equipment. According to the latest SEO theory and numerous posts I've read here, links from these directories carry very low value, and solely relying on these links may even cause penalty to the website, but the reality is, all these competitors rank on the top as a result of these "spammy" links. For example this website www.aileplay.com that has the highest PA of 64 and rank on the first page on the search result of indoor playground equipment, has tons of spammy links. That is the situation we are facing now, then my questions is: As a small business in such a niche market, what is our best strategy to rank well in a reasonable time, say 3 months to 6 months? I do not think our competitors are very strong and hard to beat, I believe we will beat them in content creation for sure, but what should we do in link building? should we start to get directory links now, as it obviously works for them? Or should we first create more attractive content, then use these content to get natural links BEFORE we submit for directory, as recommended by most link experts here? If so should we just sit back doing nothing before the link worthy content is created and natural links starts to come in? I highly appreciate any comments! DSG_clan
Link Building | | DSG_clan0 -
Link Building the Right Way?
There are still a few things that I need clarifications for link building. I have joined many forums and I am following some big website (Seomoz / search engine watch / search engine land) and such for ideas about link building. There are various different suggestions among them for example about Create a blog, Profile links, Article directories,Web 2.0 submission,Press release submission, Infographic submissions,Company directory submissions,Video submissions,Niche specific directories,Logo/Graphic/Web design directories,Free web directories,Non-English directories,RSS directories,Guest posting,Games Submission's and social bookmarking, Blog commenting, Forum posting.Q&A,Wiki Links,Local listings,Getting trackbacks. one would say to use it the other would say not to, can you please guide as to what is the right way to follow these suggestions. Also nofollow backlinks have any effect on the SERP? Thanks.
Link Building | | KLLC1 -
Example of a service site using 100% white hat tactics in a competitive niche
Could someone show me an example of a service site that is using 100% content generation/brand building tactics in a boring niche? such as plumbing/electrical/movers, etc. All I see are paid nav/footer links, profile spam, directory submissions etc ranking in every niche. I'm looking for a specific example. Any site will do.
Link Building | | ilyaelbert0 -
Best place to submit articles for syndication
We are trying to find the best service to use to syndicate our articles. There are so many services to pick from. Our articles are from 500-600 words and are well written. Can someone pass on a referral.
Link Building | | spotya010