Ranking without use of keywords on page & without use of matching anchor text??
-
Howdy folks.
So, here is a dilemma. One of competitors of ours is somehow ranking for a keyphrase "houston chronicle obituaries" without any usage of these keywords on the page, without any full or partial anchor text match ("chronicle" is not used anywhere). The rest of competitiors' rankings make sense.
Any ideas?
-
That's what I thought. Thanks!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page not being ranked properly
Hi, Wondering if someone could possibly shed some light on why some of our pages are not being ranked properly on Google. For example this page https://www.mypetzilla.co.uk/dog-breeds Keyword "Dog Breeds" we can't be found on and we are absolutely baffled why? Could it be that we are listing all 100 and something dog breeds on one page? Should we introduce pagination or load more as user scrolls down. This page has been up for at least 4 years. Any suggestion or advice would be much appreciated. Many thanks
Intermediate & Advanced SEO | | Mypetzilla0 -
Is it better to optimise for several keywords/keyword variations on one page, or create sub categories for those specific terms?
I've done a fair of research to try to find the answer to this, but different people seem to give very different opinions, and none of the info I could find is recent! I'm working with a company that produces a range of industrial products that fit into 6 main categories, within this categories, there are types of products and the products themselves. Prior to my involvement most of the content was added to the product pages and very little was added to the overall category page. The structure works like this: Electronic devices > type of device > products The 'type of device' category could be something like a switch, but within that category are 3/4 different switch types...leaving me with 11 or 12 primary keyword/phrases to aim for as each switch is searched for in more than one way. Should I try to rank for all of those terms using that one category page? Or should I change the structure to something like: Electronic devices > type of device > sub-category/specific variation of device > product This would mean creating a page for each variation to have a more accute focus for a small number of phrases..but it also means I've added another step between the home page and the products. Any advice is welcome! I'm worried I'm overthinking it!
Intermediate & Advanced SEO | | Adam_SEO_Learning0 -
Blog page and homepage ranking next to each other for same keyword
Hello, I have my homepage that has been existing for 10 years that is ranked in 18 th position on google for the keyword luxury bike tours. This homepage doesn't have any external link or internal links saying luxury bike tours and nowhere in the title or on the page do I have the word luxury. I only have the words bike and tours. I created a blog page 24 hours ago that has the word luxury, bike and tours in the title and it is ranked in 19 th position just behind my homepage. I am wondering how it can be there and my homepage just be one spot above with all the history and linking it has ? Is it due to the fact that I have the word luxury in the title ? Is it just because my internal linking structure is correct and this blog page is brand new and will my homepage rank higher in the near future but see that I just redid the structure I need to wait a few months ?
Intermediate & Advanced SEO | | seoanalytics0 -
Use hreflang on links without rel alternative?
Does it do any good to use hreflang on links without rel="alternative" ? We have on each page a possibility to go to another language, but the languages root page and not an alternative version of that specific article.
Intermediate & Advanced SEO | | Preen0 -
My websites Keyword Ranking are going down dont know why ....
Hi my website's Keywords Ranking are going down, i am very new to SEO, i dont know whats a reason please help me out....my website is www.livetecs.com. Thanks
Intermediate & Advanced SEO | | unibiz0 -
Anchor text questions - What are your thoughts?
Hi, I want to talk about anchor text and the effect it has on search engines (Good & Bad). Here is a fictitious example we can talk about: www.supercoolrunningsneakers.com Title Tag: Running Sneakers - The Super Trendy Running Trainers Keywords targeted: Running Sneakers, Running Trainers How would you vary your anchor text to target these terms? If you had 50 unique articles to play with how would you vary the anchor text using the articles? Would you push 25 articles at 'Running Sneakers' and the other 25 at 'Running Trainers' or would you link some articles using the domain name anchor text? Q: I'm guessing running 50 articles using anchor text 'Running Sneakers' would benefit the SERP's moe for that term then mixing it up with say 'Running Sneakers', 'Running Trainers' & 'Domain Name Links'. Cheers
Intermediate & Advanced SEO | | activitysuper0 -
Pages On Subfolder Not Ranking
A subdirectory/folder on our website doesn't seem to rank for any keywords where the same type of pages on the same competition level keywords rank perfectly fine. For awhile the pages weren't getting indexed but were crawled regularly. Can't seem to figure the problem out.
Intermediate & Advanced SEO | | bprimeelitellc0 -
Key page of site not ranking at all
Our site has the largest selection of dog clothes on the Internet. We're been (every so slowly) creeping up in the rankings for the "dog clothes" term, but for some reason only rank for our home page. Even though the home page (and every page on the domain) has links pointing to our specific Dog Clothes page, that page doesn't even rank anywhere when searching Google with "dog clothes site:baxterboo.com". http://www.google.com/webhp?source=hp&q=dog+clothes+site:baxterboo.com&#sclient=psy&hl=en&site=webhp&source=hp&q=dog+clothes+site:baxterboo.com&btnG=Google+Search&aq=f&aqi=&aql=&oq=dog+clothes+site:baxterboo.com&pbx=1&bav=on.2,or.r_gc.r_pw.&fp=f4efcaa1b8c328f Pages 2+ of product results from that page rank, but not the base page. It's not excluded in robots.txt, All on site links to that page use the same URL. That page is loaded with more text that includes the keywords. I don't believe there's duplicated content. What am I missing? Has the page somehow been penalized?
Intermediate & Advanced SEO | | BBPets0