Should we use a separate domain for franchise recruitment?
-
I represent a franchisor and we have two marketing campaigns: attracting customers to purchase our service; and attracting potential franchisees to purchase our business. We're torn between simply putting franchise-related content on our existing consumer website, or building a completely separate website for franchise recruitment. Building a completely separate site would involve a separate SEO strategy to build domain authority and backlinks... so we're thinking the better strategy would be to simply piggyback off of our already existing consumer website. Any advice?
-
Thanks for the advice!
-
In your case there is no right or wrong way. All depends on your strategy and your budget. You can use a subdomain franchise.yourwebsite.com or a categoty yourwebsite.com/franchise in my opinion there's no a big difference.
As example you can check the Amazon's website on the footer you can check a variety of services of amazon that are related with their business but not with store (there is a mix of subdomain and internal pages)
Make Money with Us
Sell on Amazon
Sell Your Services on Amazon
Sell on Amazon Business
Sell Your Apps on Amazon
Become an Affiliate
Advertise Your Products
Self-Publish with Us
Become an Amazon VendorBut as we know, you are not Amazon and your budget is not unlimited
like Amazon's Budget.On that case, if you have the people to rank a site as soon as posible (Create the content, make a linkbuild, optimize your page) just do it. In the other hand you can use what you already have (website) and make it grow.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Localized Domain Issue - Can I use Search Console to solve this?
Struggling through trying to resolve a complicated search issue - would appreciate any community input or suggestions. The Background Info We have several brand sites and each one has both a .ca and .com domain. For some reason, our website platform was created in a way that hundreds of pages on the .com domain have an equivalent page on the .ca domain, which are all 301'ed to the appropriate .com pages. Example below for clarity: www.domain.ca/gadget/brand - 301 Redirected to: www.domain.com/gadget/brand www.domain.ca/gadget/en/brandcanada = Proper .ca Canadian URL (where en is the language - fr exists as well) The Problem Because these .com pages exist under the .ca domain as well, they have started to outrank the correct .ca pages on Google. This has led to Canadian customers finding incorrect information, pricing, and reviews for these products - causing all sorts of customer service issues and therefore affecting our sales. I am being told that to properly fix the issue, and remove the incorrect URLs under the .ca domain would be prohibitively expensive in terms of resources, so I'm left trying to fix this via means available to me (i.e. anything but a change to how the platform is currently setup). The Attempted Fix I've submitted proper sitemaps for the .ca brand sites, and we have also created a robots.txt file to be accessed only when the site is crawled through the .ca domain. In that robots.txt, we have Disallowed crawling of any /gadget/brand/ URLs for the .ca domain. This was done a week ago and I am still seeing the .com URL show up in search results. The Question Should I be submitting any www.brand.ca/gadget/brand/ URLs to be temporarily removed from Google? Because of the 301 redirect in place from www.brand.ca/gadget/brand to www.brand.com/gadget/brand, I am hesitant to do so, as I do not want the .com URL removed. Will Google simply remove the .ca URL and not follow the 301 redirect to remove that URL as well? Any additional insight or feedback would be awesome as well.
Intermediate & Advanced SEO | | Trevor-O0 -
Cross domain canonical and hreflang
Hi Guys, So we are close to launching our new site and just need to be sure that our canonical, duplicate issues are sorted before launch. So here is our current situation. The current site is on trespass.co.uk. Then new site will be on trespass.com. The new launch is global and we will have the 3 stores within magento all in english. Trespass.com for the UK
Intermediate & Advanced SEO | | Trespass
Trespass.com/US for US
Trespass.com/ROW for all other countries On trespass.com we have the following: On trespass.com/US we have the following: On trespass.com/ROW we have the following: This is how the magento developers.design company have set it up but am I right in saying the canonical tag for each store (/ROW and /US) should point to Trespass.com as the only difference is in the pricing £ $ and euros? Thanks for your help0 -
How do i migrate from Volusion to Magento with the same domain using 301 redirect?
We are thinking about migrating our site from Volusion to Magento due to traffic reasons, our site's been growing and we're going way over the bandwidth limit (40gb) for Volusion every month. It only make sense for us to start on Magento CE where we can host it on our site and use our own bandwidth. We will be using the same domain, and changing our URLs to make things better (we were somewhat restricted by Volusion so we couldn't optimize some of our URL addresses). Here's comes the main question, since we are ranking pretty good for the keywords that we're targeting, we ABSOLUTELY DON'T want to lose any traffic or ranking from our pages, I know that there's something called the 301 redirect that we can use, but how can this be done? When we migrate the site, we will need to point our domain to Magento from Volusion, so basically Volusion store will be down... if we are changing domain names then the 301 redirect makes sense because we can have the original store live while it's redirecting to a completely new address. Is there any method to still setup this 301 redirect, or is there something else I can do to save our rankings??? Thanks in advance!
Intermediate & Advanced SEO | | s2bkevin0 -
Exact match domain ranking comparison.
Assuming all the following websites content is of the same value to google's eyes (or assume duplicate content isnt penalized and they are all the same) and they all go to the same landing page (assuming the above rules) in what order do you think these would rank in a US google search for 'shoes'. A)www.sho.es B)www.sho.es/shoes C)brand.com/shoes D)shoes.brand.com E) (if you have the time) Repeat B),C) and D) for .net
Intermediate & Advanced SEO | | howiex10 -
Is This 301 Use Best Practice??
I know its effective practice cuz we're getting our arse kicked. I'm curious if its best practice (white, gray or black hat). I'm checking a competitors link profile on its landing page that is hitting the top of page 1 for several keywords. This competitor (national chain) has a strong domain authority (69). The particular landing page I'm checking in OSE has two 301 redirects from its own site among some other directory links to the page. The page shows 15 external links and half of them are very strong including it's own 301's. Aren't they essentially sending their own juice to the landing page to bolster page/domain authority to rank higher in the SERPS for those keywords? Is this a common practice using the 301's to a landing page? Is it white, gray or black hat? They are appearing suddenly appearing on the first page for several category keywords, so we're doing some snooping. Thanks.
Intermediate & Advanced SEO | | AWCthreads0 -
Local SEO for franchises
I have a client who franchises an ice cream shop. It started in Utah and there are several stores there. They are ranking well for local searches based in Utah. Now they have opened a store in Federal Way, WA. How can I get the new location to rank for local keywords on the same website?
Intermediate & Advanced SEO | | fivestarfranchising0 -
Domains merging
Hi everyone, The company I work for has two domains, one for the english version of the website and another one for the french version. Example: www.digitalmusic.com (in english) www.musiquedigitale.com (in french) (these are examples***) I would like to know if on SEO standpoint it would be better to only have one domain so all of the links link to the same domain. Would it increase the domain authority and our rankings ? We will then have: www.digitalmusic.com/fr/page1 for pages in french www.digitalmusic.com/en/page1 for pages in english with all the 301 redirects required... Thank you in advance for your answers.
Intermediate & Advanced SEO | | Maxxum0 -
Should we move to a new domain??
Working with a company that is considering moving to a new domain and wanted some advice.They have 2 domains (they own both) and one is a shorter version of the other. The current domain is over 10 years old and has a domain authority score of 80. It is 9 characters long. The new domain (which they also own) has a DA score of 43 and is only 3 characters long. The debate is as much about branding as anything but there is a concern on how it will affect search. I was hoping for so advice and any pitfalls others may have experienced. Thanks!!
Intermediate & Advanced SEO | | 2comarketing0