Internal linking
-
Hi,
I currently have built my website with internal links to boost my category pages (the ones that are the most important with the most traffic). Is the way to go or nowadays or doesn't it matter what pages you boost. I beleive what I did is some sort of "page rank sculpting" but is it still useful ? or I should I link natural across my website even though some pages will get a boost and some won't ?
The link that I have are at the bottom of my content (not in the footer) but at the bottom of the page next to each other ? does they count or is it really bad to have them that way ?
I have a blog and I was wondering if when I link from my blog page for example about "Barolo" to my page about "Piedmont" if I should also link from my page about "Piedmont" to my Barolo page or if the link only has to go one way from my blog / Barolo page to my piedmont page to boost Piedmont.
Thank you,
-
That is what I did so I guess I am good. Now, I just need to create nice blog pages that satisfy the user and link to the correct pages so that the content between the 2 pages I link benefits the pages.
Thank you,
-
Hi there,
Thanks for your question.
You are right in trying to make sure that your most important pages are linked to internally as much as possible. It's a signal to Google that the page is important plus your internal PageRank will be able to flow to key pages and give them a chance to rank. This kind of technique has been described as PageRank sculpting in the past, but it's not too helpful to think of it like that because none of us know what the PageRank of a given page is. Instead, look at what pages a user would want to find easily and the ones that are important to your business, then make these prominent in your navigation.
Cross-linking from blog posts or other pages of content can also be beneficial, but isn't particularly scalable. So by all means do it where it makes sense, but I wouldn't rely on this as the sole way to link internally to important pages.
I hope that helps!
Paddy
-
Thank you for your reply Igor,
From what I understand you are saying that it isn't worth my time creating blog pages to link internally to the pages that I want to boost. It seems that an external link is better or that breadcrumbs will do the job, correct ?
How about one pages that are hard to rank on because of high demand won't maybe 10 or 15 internal link via my blog help ?
Or is is better to have a few very good contextual links across my site ?
-
All other things being equal if you link from Barolo to Piedmont it will give a very little boost to Piedmont article. But that's almost never the case, one external backlink can make all the difference here.
In general, it does make sense to keep your internal links distribution in check. Usually, you want to link more to upper-level pages (categories), if you have breadcrumbs on your website, that should take care of it.
You can calculate Internal PageRank for all your pages and see if there are pages or categories which have too little or too many internal links compared to the rest of the pages on your website or pages in the same category.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What should be the step after building links?
Hello, I regularly build links and save them in excel file. But I don't know what should I do after building them? Should I ping them? Share on social media or leave until they are not indexed? thanks
Link Building | | ksmith880 -
Should I focus on building links to my homepage, or internal pages?
I'm hiring several PA's to contact site's linking to my competition. Should we try to get links to content pages (blog post, article, etc) or build links directly to my homepage? More info: My site is a web application, so most links will naturally fall on the homepage. If links to content are more important we'll need to change our strategy. We are pitching the free version of the application to universities and schools as a resource for their students.
Link Building | | Dunjenman0 -
How many links per week/month should a link building campaign acquire?
I am running a linkbuilding campaign for my company. I am mostly focusing on guest blogging opportunities and responding to emails from HARO. How many links would I have to acquire each week or month to be considered doing a good job over a 6 month or a year time period? Thank you,
Link Building | | fersu0 -
Thoughts on creating a resource/recommend links page in order to attain links?
Hey guys, Just wondering, how does Google view reciprocal link building nowadays? I've heard in the past that it's something that Google isn't particularly keen on. However, more recently, I've also read that - as long as the links are decent (and in moderation) - link exchanging is by no means a bad thing. The reason I ask is that I'm thinking of creating a "resource/recommended links page" for a client of mine. Because of their industry, it's really apparent that attaining links is often only possible if there is the opportunity of a reciprocal link in return. Therefore, I'd need to have a resource/recommend links page of my own. Is this something I should go ahead with to make it much easier to attain links? Or should I try to avoid reciprocal links and attempt to pinpoint one-way linking opportunities - even if they're thin on the ground? Any help much as appreciated as always. Cheers.
Link Building | | Webrevolve0 -
Link Building
I noticed another SEO builds backlinks (tons) on a social media profile that then has a link to his client's site. Another site he builds backlinks are a bitly account that 301's to the clients account. Why would you do this? Is it that you can build links indiscriminately to build a page up in PR to 3-4-5 PR, then pass that higher PR to your site (safe). Is that PR building method better than placing 100's of smaller PR links on your site? It seems logical that if you passed in a tremendous amount of juice to juice a site up to PR4, you won't make your main site PR4 by JUST that link. You would need to build a lot of PR4 sites to make your site PR4. Why not just put all the backlinks on the main page instead of building up secondary social profiles etc... Please reveal this secret. I know a lot of SEOs are using this method. Help 🙂
Link Building | | JML11790 -
Brand new website, should I nofollow almost all internal links?
Hi, As I am creating a completely new website for my employer (she will have zero incoming links, even the URL will be different), would it be advantageous to allow follows to the other internal pages from the home page, but disallow follows on all other internal links on each subsequent page? So, for example each page will have this many internal links: Home page: 5 (all 5 service pages) Recruiting: 1 (home link) Services: 1 (home link) Talent Assessment: 1 (home link) etc. Does this make sense to bolster the home page until we can get some links coming in?
Link Building | | wlw20090 -
Links and keywords
A rather simple question, If i have a paragraph and have the words cat, dog and bird would it be a good idea to have them all linking to the same url? or is better to have them all going to different urls?
Link Building | | Vetshopgroup0 -
Are 36 links from one site to nested pages better than one link to the root domain?
I have a Driving School website www.1stclassdriving.co.uk. The site is structured geographically with 36 area pages, one
Link Building | | Brian_Worger
page per area post code and one page per Driving Instructor. I am trying to develop links and have found a site (da91 pa
63) where I can create area links to each of my area pages if I
wish. Is it best to just create one link to the root page or
should I create 36 individual links to each area page? - which is most valuable?0