Internal linking
-
Hi,
I currently have built my website with internal links to boost my category pages (the ones that are the most important with the most traffic). Is the way to go or nowadays or doesn't it matter what pages you boost. I beleive what I did is some sort of "page rank sculpting" but is it still useful ? or I should I link natural across my website even though some pages will get a boost and some won't ?
The link that I have are at the bottom of my content (not in the footer) but at the bottom of the page next to each other ? does they count or is it really bad to have them that way ?
I have a blog and I was wondering if when I link from my blog page for example about "Barolo" to my page about "Piedmont" if I should also link from my page about "Piedmont" to my Barolo page or if the link only has to go one way from my blog / Barolo page to my piedmont page to boost Piedmont.
Thank you,
-
That is what I did so I guess I am good. Now, I just need to create nice blog pages that satisfy the user and link to the correct pages so that the content between the 2 pages I link benefits the pages.
Thank you,
-
Hi there,
Thanks for your question.
You are right in trying to make sure that your most important pages are linked to internally as much as possible. It's a signal to Google that the page is important plus your internal PageRank will be able to flow to key pages and give them a chance to rank. This kind of technique has been described as PageRank sculpting in the past, but it's not too helpful to think of it like that because none of us know what the PageRank of a given page is. Instead, look at what pages a user would want to find easily and the ones that are important to your business, then make these prominent in your navigation.
Cross-linking from blog posts or other pages of content can also be beneficial, but isn't particularly scalable. So by all means do it where it makes sense, but I wouldn't rely on this as the sole way to link internally to important pages.
I hope that helps!
Paddy
-
Thank you for your reply Igor,
From what I understand you are saying that it isn't worth my time creating blog pages to link internally to the pages that I want to boost. It seems that an external link is better or that breadcrumbs will do the job, correct ?
How about one pages that are hard to rank on because of high demand won't maybe 10 or 15 internal link via my blog help ?
Or is is better to have a few very good contextual links across my site ?
-
All other things being equal if you link from Barolo to Piedmont it will give a very little boost to Piedmont article. But that's almost never the case, one external backlink can make all the difference here.
In general, it does make sense to keep your internal links distribution in check. Usually, you want to link more to upper-level pages (categories), if you have breadcrumbs on your website, that should take care of it.
You can calculate Internal PageRank for all your pages and see if there are pages or categories which have too little or too many internal links compared to the rest of the pages on your website or pages in the same category.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Better to place linked-back article or post article and seek multiple links?
Which option is better for SEO purposes: 1. Author article for trade journal in return for link back to my home page. 2. Post article on my site and solicit links from multiple sites. Assume links all have moderate authority.
Link Building | | Lysarden0 -
Inbound Links not showing. Links are not no follow
Over the past several months I have definitely received inbound links to my website ( none of which are no follow). I have HubSpot as well s Moz and none of the links are showing. My competitors with the same link sources are showing though. I am completely dumbfounded. Why are my inbound links not showing and how much time does it take for them to show if they show at all? Thank you!
Link Building | | NPatt0 -
Gathering links
There are numerous "Ultimate Guides" to linkbuilding, outreach, etc., and they are all written to teach you the art of linkbuilding. The only thing these guides don't tell you is that following them takes a massive amount of time and doesn't guarantee to get good links at all. We're all in online marketing, and maybe we online marketeers are familiar with linking to other websites, posts that we like, etc. and maybe that's why we can write these guides but in other niches it really doesn't work that way 🙂 I'm wondering what techniques/tactics/strategies you guys are using in less straightforward niches to get quality links to your blogposts. To give you an idea, we launched an article a couple of weeks ago targeting a very competitive keyword. The article got shared over 100 times on LinkedIn/Twitter/etc. and already ranking pretty good, but REAL backlinks are still missing. How to get people to link to that article?
Link Building | | jorisbrabants0 -
Should I ask sites that link to me to update links that redirect?
I have found some links to my site that go through a single 301 redirect to get to my site. Should I contact these websites to ask them to update the link, or is that not worth the time?
Link Building | | RCF0 -
When do my links show up?
For the last two weeks I have been working on linkbuilding. I have downloaded competitors link reports and started contacting or submitting links. In the last two weeks I have gotten about 50-60 or so. In the newest report it shows I went up four c-blocks. Why is that? It is kind of discouraging.
Link Building | | EcommerceSite0 -
Linking to sites that link to porn or casinos, my site getting penalized?
I have some link exchanges with some sites to get web traffic but when i ran the bad neighborhood link checker, i found that one site links to some casinos and another site has one link to a porn site. Is this getting me penalized? should i remove the links to these sites? Thanks, Ron
Link Building | | Ron100 -
Link Targets
What do you think of getting links from... high quality sites, with many non spammy high trusted links to them....but their traffic has been majorly hit by panda. I suspect perhaps for having too many thin pages. Is persuing links on these sites a good idea or not? I'd welcome opinions.
Link Building | | PeterM220 -
Building Links
Hi everyone, I am new to SEO and in the process of building links the clean way. Any suggestions on how exactly I can find websites that are linking out to quality websites already? I went thru most of my competitors link building strategy - and 90% of their links are done either thru link exchange or paid links. So looking at my competitors strategy does not really help. So I need to find websites/blogs/forums that are ready to link to me if I can show them some useful content. How do I find these websites first? Please help! Cheers! Arjun
Link Building | | ArjunRajkumar0