Establishing Authorship
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Considering Google's renewed emphasis on E-A-T, and since Google+ authorship is going away, what is the best practice for establishing authorship of content?
Is it still rel="author" but with a link to one's bio on one's website?
Should this be done on every page of a site? If so, can it be in the footer or would it be more effective immediately below the page content?
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Dr. Egol - thank you for the thoughtful answer. I'll give it a try!
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Just saying what appears to work well here...
At the top of each article, immediately under the title, give author attribution such as:
Author: Dr. Jonathan Egol, D.M.D., MAGD.
The author's name and credentials, if any, are displayed, and the name of the author hyperlinked to a biographical page about the author on the same website. The hyperlink is coded as <a rel="author" href="https://etc....
The biographical page contains a few sentences that hit the most important credentials and experience of the author, in a professional tone rather than braggadocio. (this paragraph is meant for search engines, but also visitors who want to know about the author - this is visitor friendly language and information) That is followed by details of the author's education, work experience, publications, awards, etc. -- this is listed much the same as what you place on a resume or curriculum vitae.
The biographical page might contain hyperlinks to other pages on the web that give important credentials about the author. These pages are where third parties have essentially vouched for the author. These might be: A) a profile article about the author in a medical journal; B) a google scholar page for the author; C) an article in a professional publication about the author's receipt of an award; D) a page about the author in wikipedia; E) links to government registration pages to prove official licenses; F) links to organization websites that show the author as a trustee, board member, etc. G) profile pages for the author on other websites that list his publications there.
If the person does not have these third-party vouchings, a paragraph explaining years of experience, relevant education, relevant licenses/certifications, areas of expertise, etc.
All of this is followed by a bibliography of the author's most important or most popular articles, with hyperlinks to where they can be found on the web.
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