Content Marketing - Guest Blogging
-
We're doing a guest coulmn here - http://www.securityweek.com/public-cloud-ecommerce-truths-basics-new-pci-dss-20-standards, how do we re-use/rewrite this for our blog? Whats the best practice if the column comes first?
-
I would pick a different angle to the same topic and completely re-write the article. It's a lot of work but guest posts on other sites/blogs need to be completely unique in my opinion - not just for SEO reasons but also to ensure your readers and the readers of the sites you post on are getting quality content each time.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
2 Domains, 1 Brand - Content Marketing Strategy Question
I have a customer that has two separate locations for the same business on two different URLs (both connected via Landing Page). I cannot change this. They are in the powersports industry (snowmobiles, ATVs, motorcycles, dirt bikes, etc). The locations are about 10 miles from one another, essentially sell the same brands & products (there are 1 or 2 exceptions), have the same target audience (local & from out-of-state), and have the same goals. They currently rank #1 and #2 for their industry in their area. They now want a content marketing strategy. I face limitations with the CMS (no blog abilities and technical issues that are out of my control), and content marketing can really only consist of custom graphics & custom page creation. Typically, custom pages are utilized by creating Brand Pages describing the major brands to built out authority in those categories, and then try to branch out from there to create individual product-category pages with more unique content to answer more of a question based on the intent. I am very concerned about creating content that will be too similar between the two locations and will thus compete with the other location, so I am thinking I should devise a completely different strategy for 1 location over the other. Is that a good idea? I think with the smaller location, I choose the typical route of creating brand pages, product pages, etc, and then with the bigger location, try to focus on unique content such as buyer's guide, local SEO ideas about the area, FAQs, testimonials, etc. Thoughts/ideas?
Content Development | | Crichardson19900 -
Content Writing - it should be for the main corporate site, blog or for social media?
Hi There, I have my main site : example.com and a related blog https://blog.example.com/ My management does not believe frequent content posting on the example.com My Queries 1- Will it help boost ranking of **example.com **if we share frequent content on our blog https://blog.example.com/? How much impact it has? 2- Every body says content is the king, Ok fine, but when you are not allowed to share it on the main corporate site, then where to share it? Blog and social media sites? please help. 3- We are in a business where clients do not bother to go on sites and read, so in this scenario is it correct to say that you hav to create the content for search engine consumption even when your clients dont need it/or have not in the habit of reading it? Hope somebody will enligten me caught in catch 22. Regards Tanveer
Content Development | | Sequelmed1 -
Knowledge base for seo, announcing new articles on blog (dupe content)
Hi all, Im thinking of creating a knowledge base with all many asked questions in my company. This could be a great Link-bait source but also nice ranking opportunities i think. But sometimes some new articles are so actual that i also want to blog them.
Content Development | | mdkay
Can i for example double post them (or post a big excerpt) on the blog and canonicalise it to the KB article?
Will links to the blog have equal value to KB links? And will this work?0 -
Can I post my MailChimp articles on my blog without getting hit for duplicate content?
I would like to post my newsletters on my blog, but am afraid of duplicate content since you can click a link on the MailChimp email blast to view the Newsletter online. Is this considered dup content?
Content Development | | RoxBrock0 -
Locating Guest Blogging Niches
Hey Folks, Does anybody have advice on tools I could use to locate blogs on specific topics? My plan is to approach the webmasters and offer guest blogging services. I know I could just do a google search for something like "KEYWORD blogs" but I thought I'd see if there is anything more sophisticated out there. Thanks, Rich
Content Development | | Rich-O0 -
Wanted to buy Blog
Hi Everybody, I wanted to buy few blogs of Home improvement, office furniture and artificial flowers.But I do not know from where we can buy blogs.If anyone have idea about this please let me know.
Content Development | | Alick3000 -
Nearely identical content
Hi Everybody, I'm just checking the warnings from Seomoz an realized that on our site there are a lot of duplicate page content problems. In fact some of them are not really duplicated content because there are subtle differencies ie. colour or pack of products: http://www.szepsegbolt.hu/termekek/david_beckham_intimately_yours_for_man_eau_de_toilette_30_ml.html http://www.szepsegbolt.hu/termekek/david_beckham_intimately_yours_for_man_eau_de_toilette_50_ml.html What do you suggest, ignore this warning or change something on the site? Thank you in advance Balint
Content Development | | SanomaMediaseo0 -
Duplicate content on forums?
I am creating a forum. I am concerned that when I create the forum, users will copy content from other places to post onto my forum. How negative/bad is this in terms of google eyes? I am concerned when people copy press releases and re-post it to the forum. Should I make a rule that all content must be typed and not copied? Or is a little copying okay?
Content Development | | sseibel0