Link Building: No linked to content in industry
-
Hello,
I'm doing link buidling for a small ecommerce niche.
There's no resource content in the niche (looking at OSE Top Content) that has attracted backlinks (on any sites)
How should this effect what resource content I should create. Thanks!
-
Great, thanks Ryan
-
Cant really think of one off the top of my head. I would still follow the lawyers.com or business.com type of format, just imagine those sites as a section of your site, the directory/resources section that houses all that kind of stuff.
-
Thanks Ryan,
I'll go ahead and keep it within the ecommerce site if that is the biggest SEO benefit for the ecommerce site.
Could you give me an example
-
Would kind of depend on this niche that you are talking about.
Technically yes, people may click on links in the directory and leave your website. With that you have a couple of choices:
- Keep the directory within your website/domain and use it as an industry resource, gaining backlinks and increasing the overall Domain Authority of your root domain, while directing important internal links to valuable portions of your eCommerce site to boost the value of those pages. You wouldnt create an easy way for consumers/users on the front end to get to this directory, using UX/UI to keep people in the paths that you want.
- Create a stand alone blog/site that is the industry directory that is hosted somewhere else on a different domain. It would look like a "third party" resource and people could still link to it, and it would begin to rank and gather authority on its own. You would use that as a sort of portal/link building site to your own ecommerce site as well as those who participate in it.
If you went with the second route, a site similar to lawyers.com or something like that would be a good one to look at. Its an article directory, business listing directory and a massive link-bait type of site for resources.
-
Thank you both for the comments.
What, specifically, would this direcory be like? Can you show me an example?
Also, wouldn't I worry about people leaving my site to visit other sites in the directory and not come back?
I think a directory might work. Thanks!
-
I agree that is is a great opportunity. A directory of sorts would be a great resource to have. Many professional industries have their own directories (not just a general web directory). Then you can solicit others to create listings, etc..
-
It sonds like you have a perfect oppertunity to become the industry resource. Finding an industry that produces a lot of money, that doen't have a lot of online competition, is a GOLD MINE!
Create something that everyone in your industry needs/wants and then ask them to read it, contribute to it, and link to it.
Good luck, i'd love to hear how your project turns out.
-bryant jaquez
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Building
Are there any other webmasters in the MOZ community that are interested in creating multiple high quality link exchanges? Our company has a decent size client list we are interested in building links for.
Link Building | | WebMarkets0 -
Quickest way to build links?
I'm in furniture e-commerce. I'm not new to e-commerce but I am new to SEO as I used to just hire everything out. What is the quickest way to build or should I say earn links? So far I've just been contacting bloggers and I've built about 4 links through guest posts in the past month. The problem is I can't tell if this is good or bad. I also contacted a niche directory and they liked my content so they are going to include my website in their directory for free next week. Should I continue doing what I'm doing? Do I need to be more aggressive? Suggestions? Thanks guys.
Link Building | | The_Kiwi_Man0 -
Internal Link Building
For a large part of our SEO we have been focusing on inbound links (mainly from guest posts and blogger reviews). But our rankings have dropped (though I understand there is a natural fluctuation in rankings quite often) this week and it occurred to me that we should be focusing more on internal link building as well. We, of course, link often to our home page and have related products on every page but we lack a lot of direct key word links in in our description. Would it behoove us to be on a specific product page--take for example owls and friends wall decals--and somewhere in the description add something like "our nursery wall decals are safe for....and have "nursery wall decals" be the direct link since that is a key term for us? I just wanted to make sure that we are headed in the right direction before I spend a massive amount of time updating all these product pages. Any input would be really helpful. Thanks so much, Elizabeth
Link Building | | WNL0 -
Link Detox and Link Removal
I have a question about which links to remove after running a link detox from Link Research Tools. First a little back story. I had had an SEO company link building for one of the websites I own. But I have recently stopped working with them. In the last month my rankings have near dropped off the charts. I have just recently gotten access to Google webmaster tools and noticed an unnatural link warning from back in March. So yesterday I ran link detox and it reported 19 toxic links, 120 suspicious links, and 24 healthy links. It's rather obvious that I should remove all of the toxic links. They all from sites that have been deindexed by google. But my question is a about the suspicious links. What should my criteria be for removing them? Am I better off removing them all and leaving my site with only 24 healthy links or should I personally comb through them and remove only the worst of the worst so that I leave my site with a few more links? I'd really like to get the site ready to resubmit to google as soon as I can. Thoughts? yyCOf.png
Link Building | | CobraJones950 -
When link building is returning little success, what is a good plan b?
I know that in an ideal world you would be able to create an amazing site with great content that every one would link to. But what if you're not able to so this, what if you the market you're in is very competitive and you're struggling to find good link partners. I know I can submit to directories and article/press sites but surely this isn't enough to get me any where near my desired goal! I guess I'm asking: is gaining reciprocal links the be and end all of Serps, am I missing any other SEO techniques to get my site higher up the rankings?
Link Building | | newdaymedia0 -
Link to those that link to you? Worthwhile?
We have thousands and thousands of sites that link to a domain we are working on, many with low page authority and high domain (bloggers, forum posts, etc). Has anyone experimented with linking to the pages that link to you (not from your site) but from other means in an effort to boost their quality? I'm not sure what method we would use, maybe some relevant blog comments or social votes. But curious if this could be an effective method.
Link Building | | iAnalyst.com0 -
Companies Copy Content with links
One of our customers has been getting a whole bunch of really relevant links recently as many of his competitors are actually going to his site copying the text from his page and forgetting to remove the links that are within the text. Its amazing we have links from major UK providers of his products totally for free. This is where linking to the actual page itself is coming into play and we are gaining good back links. Has anyone else experienced this before ?
Link Building | | onlinemediadirect0 -
What link building techniques do you teach to new hires with no SEO experience?
Right now I train my interns and new hires on 5 techniques: 1. Appropriate blog commenting the right way 2. Saving social bookmarks 3. Submitting a website to a directory 4. Publishing articles with links 5. How to build up, maintain and use a Twitter/Facebook/Digg/StumbleUpon profile for SEO Are there some other lower level link building tactics you have tried to teach interns or new hires?
Link Building | | DanDeceuster0