What precisely is "partial match" anchor text?
-
This page says "...'partial match' means that at least one word from the query matches the anchor text.". Does this mean that at least one word from the query matches at least one word from the anchor text, or that at least one word from the query matches the entire anchor text?
-
As far as i know if you refer to exact match anchor text has to match the keyword exactly. 1st variation you entered. The rest are all partial match regardless of the variation.
-
Thanks! I think I grasp the concept of an "exact match"—this is where the entirety of the anchor text exactly matches the entirety of the keyword, right?
EXACT MATCH:
Keyword: tennis shoes ireland Anchor: tennis shoes irelandNow, in the example you give, two of the words from the anchor text match two of the words in the keyword. However there are words in the keyword that are not in the anchor text, and there are words in the anchor text that are not in the keyword.
PARTIAL MATCH:
Keyword:tennis shoes ireland Anchor: buy shoes in irelandI am seeking clarification on other cases. For example, what about when the entirety of the anchor text matches part of the keyword?
PARTIAL MATCH?
Keyword:tennis shoes ireland Anchor: tennis shoesOut of all the examples this one seems like it is most clearly a partial match, which makes me wonder about the example you give. Are you sure that it would qualify as a partial match, and if so, why? Do you have some experiment you could point me to—either its results or, better yet, its method (so that I could duplicate it)? Or do you have a citation from an authority somewhere (preferably "the horse's mouth").
Now, how about when only one word out of a multi-word anchor matches only one word out of a multi-word keyword?
PARTIAL MATCH?Keyword:tennis shoes ireland Anchor:** mythology in ireland**
I would love to find out which of these, if any, count as partial matches, and which, if any, don't count as matches at all.
-
Example of partial anchor text:
Your target keyword: tennis shoes ireland
Someone links to you with this anchor text: buy shoes in ireland
Part of your target keyword is in the anchor text. Exact match anchor text is exact match with your target keyword.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I must be tripping. How is this site ranking for the term "SEO Company"??????
When I go to Google non-custom search results and search the term: seo company The website "greencowseo.com" is ranked 3rd. OpenSiteSearch shows nothing. And get this... the domain was registered 14 days ago by somebody in Egypt. Do I need to quit my SEO Moz membership and hire this guy? 🙂
Competitive Research | | Bo-Jangles0 -
My Competition is using some Strange Achord Text and Inbound Links
I was doing some research and a lot of my competition are websites from Universities, but I got surprised when I saw that a lot of their Anchor Text where things like Buy Viagra , Play poker , Buy Cialis , a lot of their inbound links where about things like that , one of the sites I was doing research on was www.imba.ie.edu , this site was #1 for the keyword I want that is related to education. Also other sites on the #1 page of google for this keyword (universities websites) had the same kind of inbound links and achord texts. Whats going on here??
Competitive Research | | globalcampus0 -
My competition is using 1px images and links without anchor text. Good or bad idea?
I've been scoping out some of my competition and I noticed the number 1 ranking site is doing a lot of "interesting" stuff. I saw a bunch of 1px blank images that they must be using for the alt tag keywords. I also noticed several links to internal pages with different keywords without anchor text so they don't actually appear on the page. Is this considered black hat? Should I be doing something similar? It feels like the work I'm doing to try to rank #1 with a clean/professional looking site are wasted when the #1 sites are doing things like this.
Competitive Research | | technota0 -
Our site being outranked by competitors with lower "moz" scores - due to on-page SEO?
Howdy, Our SEO efforts are doing well, but for a few keywords it seems we cannot budge one of the competitors sitting in spot #1. Through some competitive analysis I've noticed that our website has a much higher mozRank with regards to both page and domain compared to the current #1 spot. My question is what kind of factors could be the issue as to why we are still being outranked. Is it simply a case of poor on-page SEO at this point or should I be taking the mozRanks with a grain of salt.
Competitive Research | | marketingdepartment.ch0 -
Does SEOMoz (or anyone) offer a measurement of "overlapping" links between 2+ domains?
I'm trying to judge how much incremental value we'd see from 301'ing an old domain vs. revitalizing the old domain's content. My gut feeling is that most of the links to the two sites are from the same set of websites so it wouldn't add much value to 301 the old domain. I've seen the opposite of this done with Competitive Link Analysis (e.g show links that you don't have that your competitor does have). Is there a tool available that can take 2 or more sites and tell me for instance - 72% of the inbound links or linking root domains are the same?
Competitive Research | | Jeff_DomainTools0 -
What is the difference between "external backlinks" & "referring domains" on Majestic SEO?
According to Majestic SEO's glossary, a "Referring domain, also known as "ref domain", is a domain from which a backlink is pointing to a page or link." Given this definition, I'm not sure what an external backlink is?
Competitive Research | | nicole.healthline0 -
How much does exact match or almost exact match affect the difficulty score?
If a keyword get 50% difficulty on the keyword tool what would it be if it was an exact match domain. Would it go down to 30% What if it was just one character off an exact match or one word? Thank you in advance!
Competitive Research | | OxzenMedia0 -
Keyword Ranks reported by SEOMOZ don't match actual searches
SEO Moz reported that various keywords I was tracking were not in the top 50 results on Yahoo or Bing, yet when I did a Yahoo or Bing search for those keywords (from multiple computers and not logged into any Yahoo or MSN/Bing account) I found the keywords easily. What's the scoop?
Competitive Research | | Cybernautic0