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Category: Content Development

Ask and answer questions around the topic of content development for SEO.

  • Katie231


    content development seo link building

    I want to get your thoughts on Chat GPT for creating articles on my site to drive SEO. Does Google approve of this type of content or not? I seems quite good quality - I suppose a key question also is: is it duplicate content? I have used on Propress website and also on blog sites so need to understand if this will reduce my rankings. Thanks
    Matthew

    | Katie231
    1
  • NoahsDad


    Hi Mozers. I blog about our son with Down syndrome (https://noahsdad.com) and you may remember me from this case study here on Moz. https://moz.com/blog/seventeen-ways-to-improve-your-blog-case-study I was getting close to 100,000k a month in organic traffic to our blog, then it slowly started to decline to the point where I am not only getting 3k in organic traffic a month. So basically I lost all of my traffic. I honestly have no idea what is going on or why this happened. I know everyone is busy but would anyone be up for taking a peak into my GA and search console and seeing if you can figure out what may have changed and why my traffic dropped off so much. Our website helps a lot of people so you'd be doing some good and it may even be a good case study post! Thanks so much!

    | NoahsDad
    0
  • laurentjb


    blog post blog post backlinks

    I have an article that gets a lot of hits, way more than any other I have. Is there a way I can figure out why? For example, Is there a tool to help me find out where people are finding it? Or another important factors I should look at? Thank you in advance

    | laurentjb
    1
  • Enrico_Cassinelli


    content development content optimization

    Hi,
    we run a tourism information website about a region in italy, and each year, during special occasions such as christmas, easter and so on we publish an article with a "what to do on Christmas / Easter / .... in the Langhe" (collecting events, activities, etc.). Is it better to "reuse" the old articles and change only the year in the title and of course the content (providing that we are gonna keep the URL without year), or to publish a new one? thanks!

    | Enrico_Cassinelli
    0
  • Chanice


    For context my website is a content resource portal. In SEO training I have been told that it is a good SEO move to have as many content contributors as possible. As a result we are pushing to recruit new content contributors so they can be listed as new contributors/authors on our site alongside their valuable content. Would this move be good for our SEO rankings and is there anything in particular to consider with this?

    | Chanice
    0
  • Aman0022


    indexing crawling

    Hi,
    Hope you all are doing great!
    I have created a dog blog a few weeks back which talks about all things about dogs (http://pawspulse.com/). I am publishing couple of articles everyday which are more than 5k words long with proper keyword research but still Google is not indexing my content. My content is systematically categorized in proper categories related to dog guides, nutrition, accessories, dog breeds etc.
    Can anyone help me how to get the website index faster fully. Any help will be much appreciated. Thanks

    | Aman0022
    0
  • MarketAPeel


    content marketing page authority

    I feel like I'm wasting time by going out and creating backlinks for a new page to increase page authority, especially when I've already got the domain link for domain authority. In your opinion, how important is it to go out and create back links for a page? - am I wasting time I could be using towards creating more great content? Shannon Peel
    Telling Stories about Women
    MarketAPeel

    | MarketAPeel
    1
  • Antena24.ro


    alt reduntant text redundant text

    I have a problem on page speed insight
    https://pagespeed.web.dev/analysis/https-www-antena24-ro/kxt8qtdaik?form_factor=mobile
    My portal is created on wordpress cms.
    I deleted the alternative text of the image and still, if I put text instead of the image, that problem disappears. It's not something serious, but I like that everything is perfect
    "Image elements have [alt] attributes that are redundant text."

    | Adina Laura Matei
    0
  • Byron_W


    writers content medical

    I have a substantial writing project. One long piece (giveaway PDF), 20 or so follow-up pieces. About a specific medical condition. Where do I find a writer to work with?

    | Byron_W
    0
  • wlvafk


    Hi I write a json+ld script for star snippet in my website but not work in my first page. you can see it in this URL https://www.mashhoor.ir when I googled my keyword "ثبت شرکت" or "ثبت برند" my competitor show with star snippet in SERP but my site doesn't show.

    | wlvafk
    0
  • NextHeadphone


    content optimization indexation

    2 months ago, I registered a domain named www.nextheadphone.com I had a plan to learn SEO and create a affiliate blog site. In my website I had 3 types of content. Informative Articles Headphone Review articles Product Comparision Review articles Problem is, Google does not index my informative articles. I dont know the reasons. https://www.nextheadphone.com/benefits-of-noise-cancelling-headphones/
    https://www.nextheadphone.com/noise-cancelling-headphones-protect-hearing/ Is there anyone who can take a look and find the issues why google is not indexing my articles? I will be waiting for your reply

    | NextHeadphone
    0
  • Kritikgarg


    content marketing lead form wordpress

    Hello Moz Community, I've been running a blog ( www[dot]arrify[dot]com ) for a while, focused on Salesforce. I'm looking to enhance my lead-generation efforts through my blog content. I would appreciate insights and strategies on the following: SEO Best Practices: How can I optimize my blog posts for better search engine visibility to attract more potential leads? Content Engagement: What types of content (e.g., infographics, videos, in-depth guides) have been most effective for engaging readers and encouraging them to provide their contact information? CTA Placement: Where is the most effective placement for calls-to-action within a blog post to maximize lead capture without detracting from user experience? Lead Capture Forms: Are there any recommended practices for designing lead capture forms that encourage sign-ups? Any specific examples or case studies would be greatly appreciated. Thank you in advance for your help!

    | Kritikgarg
    0
  • Emily.R.Monrovia


    urlredirect optimization content marketing seo tactics content development redirect

    What are best practices for rewriting (and then redirecting) blog URLs? I refresh old blog posts on our blog every month and many of them have URLs that are too long or could be improved. However, many of them also already get decent organic traffic and I don't want to lose traffic due to a URL redirect. Are there any best practices or "rules" I can follow when deciding whether to re-write and redirect blog URLs?
    Thanks!

    | Emily.R.Monrovia
    0
  • ifixcars


    duplicate titles multiple titles breadcrumbs google moz

    Moz has been flagging a lot of our articles for duplicate titles. I noticed that the website was automatically generating the same words that were used for the titles above the articles and main images. But those are bread crumbs. Does anyone know if Google also considers those duplicate titles? I'm not sure if the screenshot I'm uploading will appear, but this is one of the blog posts the extra wording was showing up on: https://hometowneautorepairandtireofwoodbridge.com/blog/when-why-replace-spark-plugs/

    | ifixcars
    1
  • nb2e4fg


    site structure seo

    Hi all, I am in the process of re-structuring my e-commerce website for better SEO and user experience. I have done some keyword research and would like some advice on how best to structure my site around those keywords. For example, my site (All Things Nature) sells a brand of wooden sculptures (Woodsculp) and I would like to rank for keywords related to that brand, the brand by animal, the brand by collection and the brand by release date.
    Examples of keywords could be: Brand by Animal: Woodsculp Dogs, Woodsculp Cats, Woodsculp Elephants
    Brand by Collection: Woodsculp Pets, Woodsculp Safari
    Brand by Release Date: Woodsculp Christmas 2023, Woodsculp Summer 2022 I would create each of these keywords as a category so that they can be found by a search engine and by users. I would then structure as follows: All Things Nature -> Woodsculp -> Woodsculp by Animal -> Woodsculp Dogs
    All Things Nature -> Woodsculp -> Woodsculp by Animal -> Woodsculp Elephants
    All Things Nature -> Woodsculp -> Woodsculp by Collection -> Woodsculp Pets
    All Things Nature -> Woodsculp -> Woodsculp by Collection -> Woodsculp Safari
    All Things Nature -> Woodsculp -> Woodsculp by Release Date -> Woodsculp Christmas 2023
    All Things Nature -> Woodsculp -> Woodsculp by Release Date -> Woodsculp Summer 2022 The only problem with this structure is it would take more than 3 clicks (4) for the user to reach a product. How critical is this for good SEO and user experience? Would I be better off getting rid of the ‘Woodsculp by Animal’, ‘Woodsculp by Collection’ and ‘Woodsculp by Release Date’ categories? Structure would look as follows: All Things Nature -> Woodsculp -> Woodsculp Dogs
    All Things Nature -> Woodsculp -> Woodsculp Elephants
    All Things Nature -> Woodsculp -> Woodsculp Safari
    All Things Nature -> Woodsculp -> Woodsculp Christmas 2023 The only thing with this is there would be a lot of categories under the brand name which might make it more difficult for search engines and users to logically follow. Would I be better off getting rid of the brand category and replace them with the keyword categories? Structure would look as follows: All Things Nature -> Woodsculp by Animal -> Woodsculp Dogs
    All Things Nature -> Woodsculp by Animal -> Woodsculp Elephants
    All Things Nature -> Woodsculp by Collection -> Woodsculp Safari
    All Things Nature -> Woodsculp by Release Date -> Woodsculp Christmas 2023 This would organise things more logically but I would then lose the brand category (and the potential of the brand keyword ranking?) Would I be better off choosing one main keyword to use as a category and then use tags for the other categories? Categories: All Things Nature -> Woodsculp -> Woodsculp Dogs
    All Things Nature -> Woodsculp -> Woodsculp Elephants Tags: Woodsculp Safari
    Woodsculp Christmas 2023 The next issue I have is that I have products which could fall under several different categories. A product called Elijah Elephant, for example could fall under Woodsculp Elephants, Woodsculp Safari and Woodsculp Summer 2022. In previous e-commerce sites I have never assigned multiple categories to one product (I instead have used tags). Is it good practice to organise products under multiple categories for an e-commerce site? Thanks in advance for any help and advice.

    | nb2e4fg
    0
  • JohnBrown75


    I know there has been a lot of discussion lately about FAQs pages and I'm wondering when and if they are still warranted useful and what if they have positive or negative effects on page rankings. Regards, John Brown
    Essay Writer

    | JohnBrown75
    0
  • HayleyBowyer

    This question is deleted!

    | HayleyBowyer
    0
  • Katarina-Borovska


    Hi all, What is the best Wordpress theme for a professional DM blog? I am looking for something minimalistic where I can add my personal profile and have articles nicely listed, potentially grouped within categories. Any ideas? Thanks. Katarina

    | Katarina-Borovska
    3
  • Amiie784


    Hi, i want to keep header of my website https://www.bestchromebookpro.com moveable like if i scroll down page then the header remain showable . please can someone guide me how i do this or suggest me any resource? Thanks in advance

    | Amiie784
    0
  • Intergaz


    Hi everyone, On our corporate website we have a blog where we publish articles which are directly related to our company (house heating systems and gas cylinders) and some articles which are completely irrelevant to our core business, but which might be of interest to our potential clients. Recently I've been told that it is not a good idea to include these not directly related posts to our core business, because Google might be somewhat confused at to what our core business is all about. I was advised to research this topic and think of completely removing blog posts that are irrelevant to our core business from our blog. By removing I mean completely removing pages and setting a 410 status to tell Google that it is not a 404 error but that these pages were intentionally removed. I would like to hear some independent advice from Moz community as to what I should do? Thank you very much in advance.

    | Intergaz
    0
  • Bc.agency


    We have a client with many international locations, each of which has their own ccTLD domain and website. Eg company-name.com, company-name.com.au, company-name.co.uk, company-name.fr, etc. Each domain/website only targets their own country, and the SEO aim is for each site to only rank well within their own country. We work for an individual country's operations, and the international head office wants to re-use our content on other countries' websites. While there would likely be some optimsation of the content for each region, there may be cases where it is re-used identically. We are concerned that this will cause duplicate content issues. I've read that the separate ccTLDs should indicate to search engines that content is aimed at the different locations - is this sufficient or should we be doing anything extra to avoid duplicate content penalties? Or should we argue that they simply must not do this at all and develop unique content for each? Thanks Julian

    | Bc.agency
    0
  • Ali_DeLeg


    I have a blog post that has been generating more than 75% of my website's traffic month over month.-averaging about 1000 views a month. Awesome that so many people are finding and benefiting from this post, however it is really skewing my traffic. I have an 87% bounce rate, and I'm only ranking in terms related to this post as opposed to industry related terms. I'm not sure what to do with this blog post. I want to be able to better evaluate my website's performance and be sure I'm targeting the right audience in order to gain more leads. Would a 'noindex' or 'nofollow' be appropriate here? Thanks!

    | Ali_DeLeg
    0
  • DanDeceuster


    Random I know. I started a fun pet project at www.me-not-spammer.info. Total spam. Totally says it's not spam. Satire and all, something only SEO people will get really. Anyway I want to make a sidebar of other "not spammers" and need to find a bunch of spammy websites. Problem is they don't rank in search engines obviously so I know of only the ones who leave comments on some of my wordpress sites. Anyone have a list of a bunch of them so I can link to them in my blogroll?

    | DanDeceuster
    1
  • EstherBrice


    I'm trying to encourage content editors to only  post content in either English or French. For example we have a French press release but the team are wanting it on our site in French and English.  I thought this would fall under duplicate content rules. Does google penalize you if you post content in French and English on a website?

    | EstherBrice
    0
  • country2019

    This question is deleted!

    | country2019
    0
  • mousepad88


    Hi, I am the editor at a travel website based in Singapore (www.tripzilla.com). In mid April, we suffered a drop out of the blue and in total, it was a 20% drop overall. We post about 2-3 new articles a day, and we do research our keywords. I have also been updating our older ranking articles but seems like it's not really working. In May, we only received a .50% growth 😞 I have to bring it back to speed, and I really dont understand  the decline, since the "formula" of our postings has been the same since I joined the company a year ago. Please help thank  you! onjn7UV

    | mousepad88
    1
  • peteboyd


    Does anyone have a solution where you can use a listing of page names with tiers in a Google spreadsheet and have it dynamically appear in a visual sitemap architecture format within in a Google document? Thanks in advance Moz community!

    | peteboyd
    0
  • vijay7796


    Hello Expert, I wanted to know, can I use expired domain content on my blog channel. I  have done many searches on google but couldn't find a satisfactory answer. Please help me to find out this.

    | vijay7796
    0
  • LittleDog


    Hi I have recently been looking for some new content creators to work with. And I recently asked a blogger that I know of how much he would charge for some content creations. I told him that I'm looking for some good compelling content that is about 400 to 500 words. And he told me that he would charge $180 an hour. I sorta feel like that's a bit to much, but I don't want to jump to conclusions without any advice from you all. I'm very well versed in my SEO and do most of the work for my site. But I think a fresh touch would really be helpful.

    | LittleDog
    1
  • CondoRich


    We operate a blog inside a folder on our site and considering the launch of 4 highly focused blogs with specialized content which are now categories on the internal blog. Wondering if there is more value in using the external new blogs or just keep growing the internal blog content. Does fact that the internal blog is buried amongst millions of pages have any impact if we want the content indexed and value given to the links from the blog content to our main site pages.

    | CondoRich
    0
  • kvillalobos


    Is it true that cornerstone content should have at least 3,500 words? I've done some research and found that the recommended amount is between 2K-10k. Also, the content that we create/publish has a lot of references/citations at the end of each article. Does Google discern words from the main text and from the references? Meaning should I count references as part of the word count? Thanks for the help!

    | kvillalobos
    0
  • marktheshark10


    Hi guys, Just a quick question here - will google penalize a website for having both Canadian and American spelling on a webpage or negatively impact rankings? Appreciate your help with this. Mark

    | marktheshark10
    0
  • Miniorek


    I have been experimenting a little bit with desc lengths and keyword density. Sometimes MOZ says keyword stuffing and google ranks higher the page with higher density. Obviously, it can't be artificially packed with keywords but putting more than GWT/SEO suggestions sometimes comes with a good result. What is your Experience? if you decide to extend the description to 5000+ characters would you hide this to Javascript or kept it all on the page? Bottom or Top. Does it really matter? (We are talking about e-commerce category page)

    | Miniorek
    0
  • SeobyKP


    I am in process of trying to help a client (who I also am an associate for) and they have over 600 pages (which are images) that have the same info in their tag, missing description, and you are talking 1500-2k pixels in their title. I called the host and the owner of the host said "If you were a real seo you would know that the title length doesn't matter." .... help me out here.

    | SeobyKP
    0
  • tempowebdesign


    We have used blogs on a good number of client sites and always got good results from having them. However do you feel its best to have a blog as a subdomain or included in the site ie blog.mydomain.com or mydomain.com/blog

    | tempowebdesign
    0
  • GreatLegalMarketing


    I am working on a website that has been publishing content for years. Some of the content is 6 or 7 years old! Daily, I am re-writing, updating, or deleting old content, and adding new content. We have covered every topic under the sun (within our niche market), and sometimes new content is similar to old content in some way. Or, we are answering the same question a dozen different ways. I have always assumed this was correct for SEO, but I was challenged on this notion today and now I am questioning the practice of writing content that could be the same (or similar) as the old content we have written. What are the pros and content of creating "duplicate" content, provided it is never an exact carbon copy of our older content.

    | GreatLegalMarketing
    0
  • Wagada


    I want to use some content that I sent out in a newsletter a while ago - adding it as a blog to my website. The newsletter exists on a http://myemail.constantcontact.com URL and is being indexed by Google. Will this count as duplicate content?

    | Wagada
    0
  • Marketing-Omoda


    Hi community, i hope someone can help me with this, We are migrating our e-commerce site next februari. I'm preparing the content migration. For a large part exact copies of our product listing and product detail pages will be migrated. 
    However, we also have a lot of old blog content, which is, because of seasonality and trendiness, outdated and doesn't drive traffic anymore. It actually is just worthless content. (Not only as a traffic driver, this also counts for extremely low to none internal driven traffic (both internal search and internal navigation). We have about 4.000+ blogs of which about 100 drive the most traffic (mostly incited by e-mail and social campaigns and internal navigation promoted on important category landing pages during some period. Is it a bad signal to search engines to delete these old content pages? I.a.: going from a content-rich to a content-poor site?
    Off course I will migrate the top 100 traffic earning content and provide proper redirects to them

    | Marketing-Omoda
    0
  • GwenKestrel


    Our site has annual articles (such as a payment calendar and an announcement of our annual conference). Is it better to keep all the old blog articles available and searchable, redirect them to the most current year's entry, or something else entirely? My instinct is to have a permanent redirect to the newest article.

    | GwenKestrel
    1
  • Antony_Towle


    Anyone have any experience in fixing the duplicate Title tag on a Wordpress blog multiple pages Basically the title tag remains the same on the pages /Blog/ /Blog/Page/2/ /Blog/Page/3/ My good friend Yoast Plugin doesn't seem to of resolved this (Unless i have missed something?) I don't really see this to be effecting anything and wouldn't of through it would either, but it would be nice to not see the notification within Moz site crawls and campaigns etc, its more of a cosmetic problem Any solutions ? Thanks James

    | Antony_Towle
    0
  • Agenciaseomadrid


    Hi, is posible to colaborate in MOZ post, i´m spanish i so probably i had to check muy post lots lots of times, but is it posible? Thanks

    | Agenciaseomadrid
    1
  • steph_ba


    Hi, I know it used to be possible but now i don't find any contact to submit an article to the blog. How does that work? Is that still possible to do it? And if yes, what are the conditions to be writer for Moz blog? Thanks. Stephanie

    | steph_ba
    0
  • Wagster


    Right now my company is blogging five days a week, which is way more than our competitors and most other companies do. Back last September, we dropped our blogging frequency to once a week or so, and our organic conversions dropped. I had ascribed that to the drop in our blogging frequency, but now I have my doubts: maybe it was a rise in competition, or part of a larger drop that has been going for over a year and a half. My question to you is: what has been your experience when your posting frequency (or your clients' posting frequency) has dropped? Have you seen a drop in rankings, or have you held fast? Many thanks in advance.

    | Wagster
    2
  • AdamWormann


    I know this has been answered before, but I don't think it has been in about a year (and we all know how quickly the SEO landscape can change).  We're having a little debate on it right now and I'd be curious to get some feedback from the community. What is the minimum number of words you would use on a page?  Does it matter to you if it's a second tier (website.com/x) or third tier (website.com/x/y) page? It's always a tough sell on design between trying to keep it clean and trying to provide a lot of useful information.  I'd be curious what your thoughts are.   Thanks! -Adam

    | AdamWormann
    1
  • paulfoz1609


    I've read somewhere that "Request a Quote" can sometimes put people off a little bit and that Ill be better having "Get Price".  Were an installation service company.  I cna have a PRicing page were the customer can fill some information and be provided with a price on the website.  Would this be a better option than having a request a quote page? Has anyone had any positive or negative experience with this strategy?

    | paulfoz1609
    0
  • ReunionMarketing


    As we've been refining our metrics for gauging whether or not a blog is effective -- if people are engaging with it -- one of the strategies we've seen (e.g. NYT, WaPo, Yahoo!) is "Read More." I've read a few articles with some who advocate using it and others who discourage it. Does anyone have any history adding "Read More" to their content and the effect it had?

    | ReunionMarketing
    0
  • helenlorettahasan


    My copywriter is currently hitting 2,100 - 2,500 words over three articles on an average day. He is employed full time, 7.5 hours a day with a 30 minute lunch break (He has the choice of a 1 hour lunch and leaving 30 minutes later). Let's say only 6 hours are spent researching and writing: 2,500 words / 360 minutes = 6.9WPM The content is generally rewritten from other websites with a little bit of unique content, on topics that are usually not complicated - the articles themselves are along the lines of a broad summary of what the other website offers/does. The content I receive is fairly generic and doesn't really say anything more than the source material. No formatting is done and generally I receive very large wall-of-text paragraphs. The content is written in one program and then copy/pasted into word to be delivered. All keywords to use are provided, as well as ~50 words and phrases related to the topic. The ~50 words and phrases are usually presented in a list ("they offer x, x, x, x and x, as well as x, x and x" etc), so this part of the task shouldn't be taking long. I am trying to gauge whether this is typical and what I should expect from someone who does this each day, as from previous roles I know more is definitely doable, but as for whether it's doable every working day I'm not sure. What do you usually receive from your copywriters for a day of work?

    | helenlorettahasan
    0
  • ianizaguirre


    Do you think its better to have a published date AND a last updated date on Posts ? Does google even look if you updated but left the published date old I was thinking of adding a "last updated" field to my articles. But is it worth it? or should I just keep it uncluttered and leave only the last published date? I would think that Google would not notice if I updated a last updated meta field since their is a published date field already.

    | ianizaguirre
    1
  • danielreyes


    Hey everyone, We have a couple B2C medical/healthcare clients we produce content for and I was wondering what the industry stance is when it comes to giving references at the end of a blog, assuming there were no statistics or direct quotes used in the content. A lot of our content is written via research on a specific condition/treatment and doesn't really dive deep into specific medical nuances. Things like risks, recovery timelines, questions to ask, etc. are written about mostly. Still, should we be providing general references at the end of blogs to sites like WebMD, Medscape, etc. Thanks for any input!

    | danielreyes
    0
  • tslb


    Hello! I'm looking at picking up the Yoast News SEO plugin extension to add to our company's wordpress site. We're a UK manufacturer but have lots of regular news stories (new products, industry info, new projects etc.) that is relevant to our niche market. We'd love to get these stories featured into the Google News feed and this may be a route. Anyone using the plugin? Any thoughts? Thanks

    | tslb
    0

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