Keyword research is a foundational part of any SEO strategy. Learn more about this powerful tool and how to get started in this comprehensive guide.
Tom Capper covers the best metrics to focus on, which ones to avoid, and tips and tricks to help you get better answers in less time so you can spend less time on the grunt work and more time on adding value to your keyword research.
Learn more about what keywords are and the goals of keyword research.
In this MozCon talk, Dr. Pete Meyers talks about how to do keyword research in fast-paced industries and world-changing moments.
Dr. Pete Meyers discusses how to find the best questions and how you can craft content around them.
Tom Capper talks about the downsides of only using keyword volume to inform research and what other metrics add value to your strategy.
Robin Lord talks about how to better understand where to spend your efforts by estimating search opportunity.
Tom Capper outlines three ways we're overcomplicating keyword research and what to do instead.
It’s the dawn of a new era in the marketing industry. With LLMs becoming savvier and faster, more marketing teams are looking for ways to implement AI solutions to unlock creativity and untapped potential. Here are five AI-powered workflows that combine the Moz API and Relevance AI to take your marketing efforts to new heights.
Struggling with SEO that doesn’t drive revenue? Learn how to identify profitable keywords with high intent to boost your traffic and grow your bottom line.
Finding the right keywords can feel like navigating a busy train station. Which direction leads to your destination? What's the most efficient route? Keyword Gap 2.0 is your express ticket to competitive insights.
Keyword Explorer can help identify traffic-driving keywords