Content Marketing

Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."

Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.

In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.

The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.

Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.

Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.

How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.

How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.

Most Recent Articles on Content Marketing

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How to Strengthen Your Brand's Authority — Whiteboard Friday
Chima Mmeje

How to Strengthen Your Brand's Authority — Whiteboard Friday

Branding | Marketing Industry | Content Marketing

Discover proven strategies for strengthening your brand's authority in 9 easy steps. From product excellence (featuring Tony's Chocolonely) to customer service mastery (like Amazon), learn how successful brands maintain their edge. This guide covers essential elements, including brand identity, omnichannel content strategy, customer advocacy, and adaptable marketing approaches. Perfect for marketing leaders looking to enhance their brand's presence and authority across digital channels.