@PRAComms This may vary case by case, depending on the strength of the brand, but the good news is that the Brand Authority model is designed to recognize both.

We don't try to detect a brand name based on the domain name itself. We look at all of the keywords the domain is ranking for and analyze those rankings/SERPs for signals that tell us that Google thinks those keywords have navigational or brand intent. Ultimately, this can cover variations of the brand name, queries containing a part of the brand name, and even recognizable products and services.

For example, for TSA.gov, the Brand Authority algorithm recognizes that both "TSA" and "Transportation Security Administration" represent the brand, as well as brand-specific queries like "TSA customer service." Even more interestingly, IMO, is that it can spot the brand relevance of searches like "PreCheck" and "TWIC card."

So, it's complicated, but in summary: All of the above.

@gooday2day I think it's live in all accounts now - contact CS if you're not able to see it.

@MattsonMacleod Yes, it's already live for some accounts.

@peterkay Moz GA4 support is very close to launch.

In the meantime, Moz still works fine without analytics integration, it just can't include your traffic in dashboards etc. - you'd have to combine that externally.

@Tom-Capper (My mistake, I got too excited - latest I've seen is 2 weeks out.)

@buckii_modernoffice

Is this question about Moz Pro?

If so, look out for an announcement this week.

@PlanMen_WFM

You can skip that step, as many do - if that's not working for you, I recommend contacting CS

@ukdigitalseo

I'm expecting something to roll out this week or next.

@PlanMen_WFM

Just to reiterate what's written elsewhere - the vast majority of our tool does not leverage GA data, and many of our customers choose not to integrate it (or use another analytics platform).

That said, I'm expecting something to roll out this week or next.

@RenieShaw

You don't even need to have GA at all for us to track a site - many sites use other platforms after all.

If you had issues skipping that step in setup, contact our help team and they should be able to sort it for you.