undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • MozCon
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Digital Marketers
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    Let your business shine with Listings AI
    Moz Local

    Let your business shine with Listings AI

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Digital Marketers

      Simplify SEO tasks to save time and grow your traffic.

    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. Product Support
  3. Term Brand Authority Assesses?

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Unsolved Term Brand Authority Assesses?

Product Support
brand authority domain
3
3
991
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • PRAComms
    PRAComms Subscriber last edited by Oct 23, 2023, 1:56 PM

    If your brand name (e.g., "Example Brand Name") is different from your brand's domain (e.g. "www.ebn.com"), does the Brand Authority tool measure authority for "Example Brand Name" or "EBN"? Thanks!

    Dr-Pete 1 Reply Last reply Oct 24, 2023, 7:51 PM Reply Quote 1
    • Suvidit-Academy
      Suvidit-Academy last edited by Oct 25, 2023, 2:52 AM

      The Brand Authority tool measures authority for the brand name, not the domain. This is because Brand Authority is a measure of the overall strength and influence of a brand, regardless of its website domain.

      So, if your brand name is "Example Brand Name" and your domain is "www. ebn .com", the Brand Authority tool will measure authority for "Example Brand Name".

      This is important to note, because it means that you can build Brand Authority even if you have a new or unpopular domain. By creating high-quality content, engaging with your audience on social media, and earning backlinks from high-authority websites, you can boost your Brand Authority and improve your visibility in search engine results pages (SERPs).

      [To learn how to exploit the digital marketing opportunities for your brand you can join "Digital Marketing Course"]

      Warm Regards
      Rahul Gupta (Digital Marketing Consultant)
      Suvidit Academy - Digital Marketing Course & Training Academy

      1 Reply Last reply Reply Quote 0
      • Dr-Pete
        Dr-Pete Staff @PRAComms last edited by Oct 24, 2023, 7:51 PM

        @PRAComms This may vary case by case, depending on the strength of the brand, but the good news is that the Brand Authority model is designed to recognize both.

        We don't try to detect a brand name based on the domain name itself. We look at all of the keywords the domain is ranking for and analyze those rankings/SERPs for signals that tell us that Google thinks those keywords have navigational or brand intent. Ultimately, this can cover variations of the brand name, queries containing a part of the brand name, and even recognizable products and services.

        For example, for TSA.gov, the Brand Authority algorithm recognizes that both "TSA" and "Transportation Security Administration" represent the brand, as well as brand-specific queries like "TSA customer service." Even more interestingly, IMO, is that it can spot the brand relevance of searches like "PreCheck" and "TWIC card."

        So, it's complicated, but in summary: All of the above.

        1 Reply Last reply Reply Quote 0
        • 1 / 1
        1 out of 3
        • First post
          1/3
          Last post

        Got a burning SEO question?

        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


        Start my free trial


        Browse Questions

        Explore more categories

        • Moz Tools

          Chat with the community about the Moz tools.

        • SEO Tactics

          Discuss the SEO process with fellow marketers

        • Community

          Discuss industry events, jobs, and news!

        • Digital Marketing

          Chat about tactics outside of SEO

        • Research & Trends

          Dive into research and trends in the search industry.

        • Support

          Connect on product support and feature requests.

        • See all categories

        Related Questions

        • patn_studio

          Domain keyword ranking

          keyword rankings domain

          I used to use Searchmetrics (years ago) which enabled me to add in the domain name into their website, and it would provide all the keywords that rank for it. Does Moz do that do you know? Thanks

          Keyword Research | Oct 25, 2024, 8:21 PM | patn_studio
          0
        • anagentile

          Redirection of 100 domain to Main domain affects SEO?

          domain seo redirecting domain

          Hi guys, An email software vendor managed by a different area of my company redirected 100 domains used for unsolicited email campaigns to my main domain. These domains are very likely to get blacklisted at some point. My SEO tool now is showing me all those domains as "linking" to my main site as do-follow links. The vendor states that this will not affect my main domain/website in any way. I'm highly concerned. I would appreciate your professional opinion about this. Thanks!!

          Intermediate & Advanced SEO | Apr 6, 2024, 2:34 AM | anagentile
          0
        • courtney.lou

          Should I switch back to my old domain?

          domain analysis domain authority domain migration domain

          I'm looking for some advice on switching domains for my survey/giveaway website.
          I purchased a website that gets around 1,500 in traffic and makes a few hundred in Adsense. The previous owner had rebranded the site and changed the domain which ended up hurting his SEO and traffic. Before that it was getting 10,000 in traffic on the old domain.
          It's been a few years since the rebrand but the original domain still holds a lot of authority and got way more traffic. Should I consider switching the website back to the original domain to try to improve rankings again or should I just focus on the new domain?
          The website now is snipon.com and the previous domain name was surveyh.com
          I'm wondering if switching back to the original domain will still be beneficial or if it will just mess up what's happening now on the rebranded site.

          SEO Tactics | Feb 24, 2024, 8:59 PM | courtney.lou
          0
        • iamshrawan

          Unsolved It's been 2 years and my Domain authority is not changing

          domain domain analysis domain authority domain author

          It's been 2 years and my Domain authority is not changing. I have been making so many quality links but domain authority does not increase or decrease for my website Tricky enough.
          Can anyone help with what is the problem with my website?

          Link Explorer | Sep 12, 2023, 9:41 AM | iamshrawan
          0
        • BrandonDebison

          Is domain forwarding the same as a 301 redirect?

          domain 301 redirect

          Hi, I have an older domain with some SEO auth for varying pages and a newer domain that is for the brand. Right now there are some 301s for about 13 pages and we are currently moving servers. I was wondering if domain forwarding is the same as writing 301 redirects for each page or is it something different (302)?

          SEO Tactics | Mar 7, 2023, 8:29 PM | BrandonDebison
          0
        • 0eup.ombitao

          How .ae and .com domain in SEO performance for UAE region?

          seo audit domain rankings

          I have a domain for my UAE based project called https://mydubaiseo.com/ and however, one of my colleagues suggested going with .ae option.
          Whether if we change the domain like as suggested get earlier results than .com domain or what?\Which domain .com or .ae ranks faster in UAE location if the SEO strategies followed in the same way?

          Technical SEO | Nov 24, 2021, 1:40 PM | 0eup.ombitao
          0
        • Praveenshah1

          Merging two Sites into One - how is Final Domain Authority Calculated?

          Hi, If we merge two sites say, one with DA 35 and another 20 what will be resulting DA of the merged site? Secondly, will the result vary based on which Domain is kept and which one is 301ed? ps :- all content is transferred from one to another using 301. Regards,

          Product Support | Dec 27, 2018, 7:22 AM | Praveenshah1
          0

        Get started with Moz Pro!

        Unlock the power of advanced SEO tools and data-driven insights.

        Start my free trial
        Products
        • Moz Pro
        • Moz Local
        • Moz API
        • Moz Data
        • STAT
        • Product Updates
        Moz Solutions
        • SMB Solutions
        • Agency Solutions
        • Enterprise Solutions
        • Digital Marketers
        Free SEO Tools
        • Domain Authority Checker
        • Link Explorer
        • Keyword Explorer
        • Competitive Research
        • Brand Authority Checker
        • Local Citation Checker
        • MozBar Extension
        • MozCast
        Resources
        • Blog
        • SEO Learning Center
        • Help Hub
        • Beginner's Guide to SEO
        • How-to Guides
        • Moz Academy
        • API Docs
        About Moz
        • About
        • Team
        • Careers
        • Contact
        Why Moz
        • Case Studies
        • Testimonials
        Get Involved
        • Become an Affiliate
        • MozCon
        • Webinars
        • Practical Marketer Series
        • MozPod
        Connect with us

        Contact the Help team

        Join our newsletter
        Moz logo
        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
        • Accessibility
        • Terms of Use
        • Privacy

        Looks like your connection to Moz was lost, please wait while we try to reconnect.