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Category: Keyword Research

Learn about keyword research best practices and how to improve your keyword strategy.

  • patn_studio


    keyword rankings domain

    I used to use Searchmetrics (years ago) which enabled me to add in the domain name into their website, and it would provide all the keywords that rank for it. Does Moz do that do you know? Thanks

    | patn_studio
    0
  • BDOCanada


    monthlyvolume canadian

    How does Moz differentiate Canadian data vs. U.S. data? I'm particularly interested in search volume. Why is there such a big difference in volume (much less in Canada)? Is this due to population differences or are there other factors? For example, see the monthly volume for the keyword "Business resilience": U.S. = 360
    Canada = 6 This seems like a huge difference!

    | BDOCanada
    0
  • Siir


    ahrefs keyword potential traffic volume moz pro

    Hi! I am curious what is the Moz equivalent of "potential traffic" metric in Ahrefs? Is there any keyword metric I can check in Moz to receive data on potential traffic rather than only volume? Thanks in advance!

    | Siir
    0
  • Siir


    keywords keyword density keyword stuffing

    Hello, I would like to know if the selection of individual keywords(that are not primary, secondary or tertiary) are important for SEO regardless of the relevancy to the page topic. I am wondering how much of a contribution a non-P1/P2/P3 can make in terms of SEO? For example it is a product page and I have built my content with P1,P2&P3 based only on the product and its properties itself. Do you think that a content gap for the page could be the production process of that product? So even if it is a product and its properties page, I can add 2 sentences about the production, so that I can drive more traffic by including these 2 informative sentences.? EXAMPLE:
    So lets' say my topic is "hair types" (P1) and my subtopics are "Straight," "wavy," and "curly"(P2s) which I used as subtitles. But throughout the page, I am planning to add some relevant but not-directly-relevant keywords here and there since they have high metrics and volumes. For example a potential sentence I can add: "innovative hair products these days can offer amazing results for the desired hair types". It is not specifically about "hair types" but I am using the keyword "innovative hair products" (good metrics keyword) which may help for the traffic... Another potential not-so-direct sentence can be: "For all hair types, the hair damages are common: heat damage, chemical damage and mechanical damage". Would adding this extra sentence where I am not specifically talking about "hair types" (my topic) but "hair damages" and damage examples (off-topic high metric keywords) help me to drive traffic to my website? And how much of an impact would it be?

    | Siir
    0
  • Faizali.786


    keyword difficulty keyword explorer

    Hi there, Moz Community! I'm reaching out for some guidance on keyword research discrepancies. I'm currently targeting the keyword "sui gas bill" for my blog, sngplbill, which focuses on information related to Sui gas bills. I've used several keyword research tools, including Moz, Google Keyword Planner, Ahrefs, and Semrush, and each platform provides different search volume and keyword difficulty scores: Moz: No search volume data, Keyword Difficulty (KD) 24
    Google Keyword Planner: Search volume 100k-1M, Difficulty (Low)
    Semrush: Search volume 90k, KD 31
    Ahrefs: KD 1 (Very Easy)
    These varying results are causing some confusion. Ideally, I'd like to understand which platform offers the most reliable data for search volume and keyword difficulty. Here are some additional details that might be helpful: My target location: Pakistan My Questions: What factors might contribute to these discrepancies in keyword data across different tools?
    Considering my niche (Sui gas bill information in Pakistan), which platform would you recommend for the most accurate search volume and keyword difficulty estimates?
    Are there any additional factors to consider beyond search volume and keyword difficulty when selecting keywords for content strategy?
    Any insights you can provide would be greatly appreciated!
    Capture sui gas bill semrush.PNG Capture moz sui gas bill.PNG Capture gkp sui gas bill.PNG Capture ahref sui gas bill.PNG
    Thanks,

    | Faizali.786
    0
  • BBQVILLA

    Solved

    how to find own topic related keywords like my topic is bbq related stuff... so how i find low difficult keywords.?

    | BBQVILLA
    0
  • campionn


    keywords blog post e-commerce

    I'm trying to improve the SEO for an e-commerce store that I'm working for that sells custom car air fresheners where you select the shape of the item and then upload the photo. The site has been around for almost 10 years so has authority in the field and ranks number one for custom car air fresheners and other related high-traffic keywords. However, there is no blog, no social media and has 8 total pages: landing page, FAQ, contact, guidelines, shape/product (page that starts the ordering process with little text), scents, terms, and samples.
    I'm struggling with how we rank higher for specific keywords that we are not number 1 with ok traffic (such as dog air freshener, custom air freshener for car with picture, custom photo car air freshener) and not affect the current keywords that we are ranking number one for. In addition, how do we rank higher for other keywords, if we don't have that many pages like a blog to create content? I was thinking of creating a blog to target more keywords, but I don't think there is enough relevant content to make. And I feel Google would find a blog about "top gifts for dad" or "top gifts for the holidays" not relevant. I was also thinking of adding more text to the shapes/product page which could be tailored towards a keyword. Maybe I could create another product page that goes into more detail about the air freshener with images, descriptions, and other use cases. On MOZ, the Domain Authority is 18 (really low), so I am thinking about working on getting backlinks from relevant sources with authority to improve our SEO. Or do we not mess with the text on the website since it works and not worry about the other keywords and focus on technical SEO items and backlinks to help with SEO? TLDR: How do you improve SEO for new keywords for an e-commerce business that doesn't have a lot of pages for content without affecting its number 1 ranking on other keywords?

    | campionn
    0
  • MalikJan


    how to find informative low difficulty keywords. how can I get content ideas? I have lots of content ideas but it's not good search volume on google. I have a kitchen-related affiliate website called  https://gloryspy.com

    | MalikJan
    0
  • romanjames


    Hello, How Moz can help me in finding less competitive keywords for a site based on omega masticating juicer. I had tried other tools but i am not satisfied with it. Kindly tell me the process to find it. Thanks.

    | romanjames
    0
  • Raymonda


    keyword explorer

    Hi I wanted to check the volume of a keyword in German but unfortunately, it shows no data available.?
    Is this actually possible to research German keywords with your tool?

    | Raymonda
    0
  • brewngrow


    For example I have a keyword - IPA Beer, and I have a keyword - IPA Beer Kit. If I use the keyword IPA Beer Kit will I get the benefit of the IPA Beer keyword as well as the IPA Beer Kit keyword? Hope this makes sense. Thanks in advance for the help!

    | brewngrow
    0
  • daimon67


    Hi guys, what is the best practice to find the long tail keywords, like Google Instant Suggestion, people also search, or moz keyword explorer I have experienced a lot in MOZ pro Keyword Planner, but now I want to know easiest way to find long tail keywords for my website olehana Makeup, still I'm using just 3 keyword that I already ranked in Google SERP top 3 positions now I also want that some long tail keywords also gets ranked.

    | daimon67
    0
  • Gabijaurbs


    Hello,
    I am having a problem while I am searching for keywords - it just says "Getting serp analysis failed. Please retry your search or refresh this page" on all browsers I try it on. Hard reloaded too and still not working. Could you help me with this?
    Best regards, Gabija

    | Gabijaurbs
    0
  • JessicaSilver


    Hello! I hope someone can help me...I've researched my keywords (long and short tail) for my articles but they are showing up as no ranking keywords. It looks like I've only got a few of my 15 articles which actually have keywords within - and I'm not sure why! Please can someone advise? https://www.el-well.com/helping-your-parents-declutter-their-home/ Thank you.

    | JessicaSilver
    1
  • LisaBabblebird


    keyword namingstandard

    I have a client whose business name can be abbreviated. In the previous version of the website they referenced all 3 naming standards. We are in the process of setting up a new website and my question is - do we use one name throughout the website or incorporate the other abbreviations to catch all options?

    | LisaBabblebird
    0
  • aliki_rigopoulou


    I am asking this as I would like to know if we can include this advice in our Search strategy. For instance, can we say for the keywords that has high business priority, but we are not currently rank above the fold we can boost the traffic and therefore the organic ranking by investing on these keywords on PPC.

    | aliki_rigopoulou
    0
  • lg2

    Solved This question is deleted!

    | lg2
    0
  • sammecooper


    I've been doing some keyword research and i've found a few gems. My site is currently sat at a 18 domain authority up from 12, so it's great to see the improvement. Although I was wondering, if my domain authority is sat a 18, can I compete with keywords that have a difficulty of 50-60? Any help would be greatly appreciated 🙂 Sam

    | sammecooper
    1
  • yaelslater


    Hi Everyone! I just transitioned into SEO in the medical spectrum and have never come across such long names. In terms of recommendations for character counts in title tags, what would be the recommendation? Write until it gets truncated (which is current state)? Use the abbreviation? Try to ensure the "plain language" words appear towards the front? Any viewpoints would be appreciated!

    | yaelslater
    1
  • ayofztk


    Hey!
    I heard that exact match domain is helpful in ranking over popular keywords. I have two websites Tech Crunch SmallSEOTools My question is, will it be helpful to rank over Tech Crunch and SmallSEOTools, respectively?

    | ayofztk
    0
  • ifixcars


    Hello, We are trying to rank for keywords locally. We are on the edge of four zip codes in our area and are competing with businesses in those zip codes. Should we track each keyword separately for each zip code, or just one zip code we're in?

    | ifixcars
    0
  • Voucherstore 0


    What keywords should I choose if I have 3 similar products, only the value differs?
    It is recommended to use the same keyword, and change the value? Example: Product 1: $ 100 discount coupon
    Keyword: $ 100 discount coupon Product 2: $ 75 discount coupon
    Keyword:? Product 3: $ 50 discount coupon
    Keyword:? Any advice? Thank you, Sergio K.

    | Voucherstore 0
    0
  • annabel.schoeman


    Hi Guys, I want to get an opinion/advice on this. My client has a site that have all their products (I am working on expanding the product descriptions, benefits and how they differ from each other) listed and I just want to know if I can use the term 'gear oil' for example on multiple pages as one of the keywords. The product range (among others like transmission fluid and anti-freeze) is gear oil (with the different types of gear oils available described) and I can't really change what the product is. I do have different variations (such as gear lubricant, automotive gear lubricant, car gear oil etc.) but will it do damage if I use the same keyword (like gear oil) on multiple pages (along with another relevant keyword that does not involve the words gear oil)? Any help on this will be greatly appreciated!

    | annabel.schoeman
    0
  • AndyKubrin


    Hi Mozzers! I do a lot of work in niche areas, and one issue I often confront in keyword research is unknown search volume. That is, I'll be doing keyword research in Keyword Explorer or Gooogle Search Console, and for the most relevant keywords, I find either very low search volumes, null search volumes, or "Data not available." How do I make good keyword planning decisions when I can't find good data for search volume? Thanks for sharing your thoughts. Andy

    | AndyKubrin
    0
  • Resolver101


    I've been tasked with finding the keywords for our website.  The difficulty I'm finding is receiving help from the fabrication personal to suggest keywords.  I'm not sure if its peoples imagination or if there's a general unwillingness. Can anyone make any suggestions here?  Is there a fabrication or welding keyword database I can put to them and hopefully get their brains working? Or even a way to see what keywords our competitors use?

    | Resolver101
    0
  • WalkieTalkie


    Question - you can see the green positive and the red negative. If I optimize a certain keyword, and it turns red - how long should I wait before I optimize it again? The same with green - I had a keyword ranking up 20 points...which of course is good...should just wait for a a few months or use the keyword again next month? Not use how I should address the ups and downs (green & red) of rankings. thank you..

    | WalkieTalkie
    0
  • ndjiur76


    Hey Guys I want to start a site, just Like Packages Lab (Pakistani Site), this site cover article which has searchers only in Pakistan Like Check this article : https://packageslab.com/jazz-internet-packages/ In this article the owner covered different Keywords such Jazz Daily Internet Packages, Jazz Weekly Internet Packages and many more, The question is that how he knows to cover all these keywords in just one article why not he writing a separate article because Jazz Daily internet packages, Jazz Weekly Internet packages have a lot of searches according to Keyword everywhere extension. Can someone explain this, because I also want to start a site?

    | ndjiur76
    0
  • ronyon


    Hey everyone! Complete SEO novice here. I work as the sole content person for an ecommere website with 4,000+ products. I've been trying for months to come up with some sort of SEO strategy, but I'm drowning. Completely drowning. I've been trying to use on-page analytics here at Moz for certain products that get a lot of margin for us. This worked great for awhile, but I haven't seen much progress. And then I jumped to link building and then I jumped to blogging and social, and now I don't know where to focus. I know each and every one of these is important, but I feel like I'm only giving 10% to each instead of 100%. I'm not getting anywhere. I'm just doggy paddling. I am in desperate need of a starting point. And yes, I've read Moz's beginner guide to SEO. I've researched for hours, but nobody seems to have a good starting point for someone trying to optimize a site with 4,000+ products. WHERE DO I START? Category pages? Low-hanging fruit? I feel like I've tried it all. I need some concrete ecommerce advice. Something that gives me a solid game plan as a one-woman show. Do I go brand by brand? Do I go with products with good margin? Do I stop focusing on individual products and go for category pages? I can't wrap my head around an SEO workflow. I'm really looking for ANY advice that can stop my head from spinning with ecommerce SEO. It's completely overwhelming! Thank you in advance!

    | ronyon
    0
  • Michel002

    This question is deleted!

    | Michel002
    0
  • Lvet


    Hello, I am in charge of doing a keyword research for several small countries in Europe, namely Hungary, Estonia and Latvia.
    I normally use the Keyword planner for Google Ads, but for Hungarian, Estonian and Latvian this tools seems to find no results for the keywords related to my websites. For example, in Hungarian the keyword "ajak toltoanyagok" ("lip fillers" in English) doesn't give any results (and yes, I am targeting my searches to Hungary and Hungarian). I have the same problems with Latvian and Estonian. Is there another tool that I could use and that could give me better results? Help! Cheers Luca rONwtZt

    | Lvet
    0
  • ezable


    Hi, sorry if this is a silly question. I'm curious how keywords are defined. Is every word in a title a possible keyword? If I have a keyword titled "Linear Shower Drain | 40" Long", does it take the whole thing as a keyword? Is just "Linear Shower Drain" the keyword? Would "Shower Drain" pop up as a keyword, since its nested in the title? Thank you in advance for your answers!

    | ezable
    0
  • theLotter


    I want to find out keyword research about a specific US State but Google's tool only gives me data by Country. Is there something else I can use?

    | theLotter
    1
  • PaddyDisplays


    Hi All I have have been kind of out of the seo scene for a while,  does &pws=0 still work?   I only ask as the search console says our brand name has droped to an average postion 3 ( instead of 1), but every time I check I we are 1st ( and I can see anything behind it that could possiabley get in front of it. Thanks Edit:  Actually  I also tried testing incognito, via a proxy and &pws=0,  we are always 1st

    | PaddyDisplays
    0
  • AslanBarselinov


    Hi guys. So I'm racking my brain with a question whether I should use plural or singular keyword as a focus keyphrase of my page. The page that I'm optimizing is basically a review page of different websites offering proofreading services. Considering the fact that this is a review and I mention a lot of websites on my page, I decided to rank for a plural keyword that ends with "services". However, this keyword is very unpopular (ahrefs doesn't show any volume for it), while singular "service" has about 100 searches per month. As far as I understand, Google sees both keywords as synonyms, because search results for both keywords are almost identical. Should I change my keyphrase to singular "service" (even though the page mentions a lot of services), or stick with "services" instead? Do I have a chance of ranking for "service" if I stick with "services" in this case? Thank you.

    | AslanBarselinov
    0
  • NordicNest


    How important is a H1 on the startpage for an e-commerce site? I can see that many stores has chosen not to use it on their startpages anymore.
    So how important is it?
    And how much could it help us to add one if our competitores does not us one? Also - where shall we put the H1 on the page? I've seen alot of sites that uses th H1 at the bottom of their startpage, after alot of H2s and H3s. Is that good or bad? From what I've read, it's recommended to use the headings in the correct order on the page from H1 to H2 and so on.

    | NordicNest
    0
  • Staunton_Rook


    hi guys I'm currently trying to optimize a site for 'Recruitment Agency North West' when I enter his term into keyword planner it gives me no results for the exact match, but offers me figures for 'Recruitment Agencies North West' Am I to assume that nobody has ever searched 'Recruitment Agency North West'?!!! and that I should be focusing on 'Recruitment Agencies North West' as my main key phrase? Is there another site other than keyword planner that will give me results for 'Recruitment Agency North West'? cheers M

    | Staunton_Rook
    0
  • NikCall


    I am working through thousands of organic keywords and would like to create a list of core keywords.  I want the list to be small enough that we can really go after these keywords and track progress.  I work for a B2B software company.  I am thinking between 20-30 but I would love to hear any tips, opinions and recommendations! Thank you!

    | NikCall
    0
  • SallieJ


    Hello, my understanding was that Google reads hyphens in keywords as spaces, but if that's accurate how come keywords with hyphens that I research with Keyword Explorer — for instance, hospital-acquired infections — rank lower when I include the hyphen? If the hyphen hurts SEO, do I have to remove them all from the blog or page in question? Removing hyphens means a blog or page will have punctuation errors, which is irritating to an editor, but I don't want to sacrifice the effectiveness of keywords, either. Thanks, in advance, for your response!

    | SallieJ
    0
  • GhillC


    Hi, As everyone knows, lots of generic terms we use everyday (depends from one country to another obviously) are trademark terms and technically protected.
    Some examples here  and there. So my question is ... are we free to rank (or try to at least!) for some of these keywords?
    Some of these keywords vastly outranked their original generic terms and there is little to no value trying to get traffic from the latter. More specifically what about the keywords such as spin, spinning etc.? Thanks!
    G

    | GhillC
    0
  • Alaeddin


    MOZ has some really powerful tools available to us, but I was wondering if there are any tools for conducting keyword research for YouTube? Thanks!

    | Alaeddin
    1
  • Digital-DMG


    In order to review the search results for different locations (New York, London, Paris, Berlin, etc.) I have tried several ways to simulate a search query from different locations. None of the ways I tried gave me the correct results, mostly because Google recognized my location anyway. Tools such as Browserstack also didn't give me the results I hoped for. Any ideas how to generate search results from different locations?

    | Digital-DMG
    0
  • aplnzmarch18


    Hi Im wondering whether I should optimise my site with Organic search terms that drive traffic to the site or the paid terms i use in Google search ads?

    | aplnzmarch18
    0
  • crocman


    I need to sort my product keywords in the countries: (UK) (USA) (Global) etc. What does putting my keyword into brackets do - does it negatively affect my SEO?

    | crocman
    0
  • ChemistryMarketing


    Hi guys, I am trying to get search traffic for a list of keywords which I put together a few years ago for one of my clients, this was before Google made changes to their Keyword Planner. When I am adding the list into Google Keyword Planner it is "grouping" a number of the keywords/phrases together, and therefore removing 13 of the keywords from the original list of 59 keywords. Is there a way around this so I can get search volume for the original list, and not the cut down one? I am specifically using Google Keyword Planner as I want to get search volume for a number of specific locations in the UK. Any comments/feedback is greatly appreciated. Thanks in advance! Jack. I19Op

    | ChemistryMarketing
    1
  • rx300


    I understand how to do basic keyword research and how to review a competitor's code (meta tags, etc.). But what is the best method for finding out what a competitor's target keyword is for a particular web page? For example, the URL www.example.com/about-us, what is the best method for finding out what their target keyword is? I have been using a keyword density tool to run the URLs and find the keyword or phase that appears most often but would think there is a better way?

    | rx300
    0
  • IcarusSEO


    I'm writing my meta descriptions for my products. Right now I have it as <product name="">at <company name="">and a brief description.</company></product> However, I was wondering if I put a word in front of the <product name="">such as "Wholesale". So for example</product> Wholesale <product name="">at <company name="">.......</company></product> Is that advisable? Or should the product name always be the first word?

    | IcarusSEO
    0
  • GregDixson


    So the Keyword Difficulty Tool will be retired from the end of this month. Is anyone else worried about this? - because I just don't trust the numbers coming back from Keyword Explorer. Never have. I've even raised this with Moz staff previously, when there was a huge difference between the score given by the keyword difficulty tool vs keyword explorer. From what I see in Domain and Page authority and in the SERPs then the score from keyword difficulty tool, was always more accurate, and thankfully have been able to use both tools, but from next month I feel somewhat uneasy about solely relying on the score from Keyword Explorer. Thoughts? and feel free to run your own tests on keywords and I'm sure you'll see what I mean.

    | GregDixson
    0
  • fersu


    I have a question about the use of Apostrohes in the text of your site for your keyword. Most of the info I have found says in most cases it does not matter, but it depends.  Most of the info about this issue I have found is a few years old. I am leaning towards not using it at all to make it easier for everyone writing for the website to always do it the same way. Here is an example:   Lawyer’s Lawyers' Lawyers Does it matter if I use the apostrophe?

    | fersu
    0
  • SMCCoachHire


    Hi everyone! I am pretty new to SEO so all the help would be great. Does every webpage on our website need a focus keyword for example like the about us page. We have webpages for every location in the UK - Would it be helpful if the location webpages had a focus keyword also? Just to note that I am using Yoast on Wordpress. Many thanks,
    Aqib

    | SMCCoachHire
    0
  • clarasboutiqueusa


    I'm doing KW research for a new business. My understanding from KW research guides: Use tools to create a list of thousands of keywords Analyze difficulty and search volume Reduce your list and do on page optimization for your select KWs My dilemma with this approach is that it seems "keyword based" rather than "intent" or "category" based. e.g. Let's say I have a grocery store. Ignoring SEO, I know that these are my main categories: Produce Meat Dairy Canned Goods Baked Goods In other words, the above categories are the general "intents" and "categories" that I'd really want to rank for. Keyword tool shows that they have high volume and high difficulty. Let's say that after doing keyword research, I discover "Low Fat Chicken Breasts" and "Turkey Sausage" and "Cheap Meat Wholesale" have decent search volume and low competition. I don't quite understand how I'm supposed to utilize these fringe keywords in my on page SEO plan because it doesn't make sense as a human to categorize my site that way. Not sure if this is clear. Basically I'm trying to figure out if I should really be getting this granular on keywords to help guide my store categories or if I should just be picking broader terms.

    | clarasboutiqueusa
    0

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