How to Find a Competitor's Target Keyword for a Particular Webpage

[rx300]

I understand how to do basic keyword research and how to review a competitor's code (meta tags, etc.).

But what is the best method for finding out what a competitor's target keyword is for a particular web page?

For example, the URL www.example.com/about-us, what is the best method for finding out what their target keyword is? I have been using a keyword density tool to run the URLs and find the keyword or phase that appears most often but would think there is a better way?

[EGOL]

I'd go to the SEMrush dashboard and copy/paste the URL in the search box.  Then press the orange search button.

You will get a report that shows the keywords that the page ranks for and the rankings that they currently hold.

The keywords that they are targeting can, and usually are, very different from the keywords that they are ranking for  -- and the keywords that they are targeting is less valuable information than the keywords that they are ranking for.

And, on that I hold that the intentions of other people who own a website can not be divined, nor is their smarts anything that I would be willing to bet my money on.

[Alick300]

Hi,

Best way to find competitors keyword is as you mentioned by looking keyword used in title tag,

tag and webpage content of particular webpage.

Second you have to do backlink analysis and find backlink anchor text. I don't think any other way to find competitors target keyword.

Here is a detailed article on the same from wordstream - https://www.wordstream.com/blog/ws/2017/11/09/competitor-keywords

Hope this helps.

Thanks