Why has Google removed meta descriptions from SERPS?
-
One of my clients' sites has just been redesigned with lots of new URLs added. So the 301 redirections have been put in place and most of the new URLs have now been indexed. BUT Google is still showing all the old URLs in the SERPS and even worse it only displays the title tag. The meta description is not shown, no rich snippet, no text, nothing below the title. This is proving disastrous as visitors are not clicking on a result with no description. I have to assume its got something to do with the redirection, but why is it not showing the descriptions?
I've checked the old URLs and he meta description is definitely still in the code, but Google is choosing not to show it. I've never seen this before so I'm struggling for an answer. I'd like to know why or how this is happening, and if it can be resolved.
I realise that this may be resolved when Google stops showing all the old URLs but there's no telling how long that will take (can it be speeded up?)
-
Yeah, the 301 should be taking effect, but apparently Google thinks that the 301 is more of a 302. We have seen Bing come out and say sometimes they will ignore commands and treat a 301 like a 302. Do you 301 things often?
Regardless, since there are no more links pointing to the /Lavender page, you can 404 or 410 that page and let it drop in the index. The new one should take it's place. You do risk losing traffic for a little time though, just be aware of that. Should fix the issue though.
-
But the 301 is still about a year old!
-
That's right: I updated the internal links a little over a month ago & the other stuff was during the last 3 weeks, with the last changes over a week ago now.
-
When did you change the links on your site and the backlinks? I ask because OpenSiteExplorer still sees them which tells me it was in the last few months I think. Is that right?
-
Howdy!
We're having the same issue with an important url. About a year ago, I slapped a 301 from
http://www.ashridgetrees.co.uk/Lavender
to
http://www.ashridgetrees.co.uk/Lavender-Plants
I've updated all the links on our site that pointed to the old URL and even managed to update some external backlinks. I've also built a new backlink from a respected, relevant site to the new URL, as well as tweeted & facebooked at it. Finally, I've updated our sitemap.
Despite all of this and the amount of time that's passed, the old url is still in the serps. We have a good crawl rate and whenever we make a new page, even one that's quite deep in the site with no direct access from the main navigation, it's in the SERPs in less than a week.
Any ideas?
Our company is Ashridge Trees
http://www.google.co.uk/search?q=lavender+plants&pws=0&hl=en&num=10
Thanks!
-
Can you give us an example of a SERP result?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google adding text to SERP title which isn't relevant
Hi guys, I have a site with around 300 articles on it and these articles came from three old domains which were migrated during a Wordpress domain migration almost four months back. There The problem I'm having is that for quite a lot of the articles in the SERP, Google is adding '- Maine Coons' to the end of the title. One of our old domains was related to this breed of cat so at least in Google's eyes it must have something to do with this I guess. I've attached a screenshot that shows one such example. What's odd is a lot of the new content that has been created also has this suffix added and it doesn't show in any other search engine. So, it doesn't appear in other search engines and it's not coming from the article itself (proved also via developer tools inspecting the code). So, Google is adding it but as you can see in this example (there are many more) it has absolutely no relevance to the post. Has anyone seen this behavior or have any idea how to fix it? I've tried all kinds of things and have even hired SEO 'experts' that haven't been able to see any problems. Any clues? Thanks, Matt K71Y3P9
Technical SEO | | mattpettitt0 -
Site removed from Google Index
Hi mozers, Two months ago we published http://aquacion.com We registered it in the Google Webmaster tools and after a few day the website was in the index no problem. But now the webmaster tools tell us the URLs were manually removed. I've look everywhere in the webmaster tools in search for more clues but haven't found anything that would help me. I sent the acces to the client, who might have been stupid enough to remove his own site from the Google index, but now, even though I delete and add the sitemap again, the website won't show in Google SERPs. What's weird is that Google Webmaster Tools tells us all the page are indexed. I'm totally clueless here... Ps. : Added screenshots from Google Webmaster Tools. Update Turns out it was my mistake after all. When my client developped his website a few months ago, he published it, and I removed the website from the Google Index. When the website was finished I submited the sitemap, thinking it would void the removal request, but it don't. How to solve In webmaster tools, in the [Google Index => Remove URLs] page, you can reinclude pages there. tGib0
Technical SEO | | RichardPicard0 -
Meta description tag problems according to an seo tool
hi, my site is www.in2town.co.uk I am using an seo tool to check on my site and how to improve the seo. The tool is here. http://www.juxseo.com/report/view/51ebf9deab900 for some reason it has brought up errors, it claims i have not got a meta description even though i have and have doubled checked in my source code the errors it has brought up is as follows, and i would like to know if this is a fault of the seo tool or am i doing something wrong Does the description tag exist?0/1 <a id="sub_toggle_12" class="sub_toggle contract_sub"></a>Hide Info Description Tag: Explanation: The meta description tag does not help your rankings but it is your opportunity to encourage prospects to click. The meta description should describe the content of your web page, include a strong call to action, and include your keyword. Action: Make sure you are using the meta description tag. It is found in the section of your page. checkboxIs there only one description tag?0/2<a id="sub_toggle_13" class="sub_toggle expand_sub"></a>More InfocheckboxIs your description less than 156 characters?0/1<a id="sub_toggle_14" class="sub_toggle expand_sub"></a>More InfocheckboxIs your keyword in the description tag?0/3 <a id="sub_toggle_15" class="sub_toggle expand_sub"></a>More Info it also says about the canocial tag which it claims i have more than one Is the canonical tag optmized? Is there only one canonical tag?0/4 <a id="sub_toggle_10" class="sub_toggle contract_sub"></a>Hide Info Explanation: You only need one of these to direct a search engine. Don't muddy the waters. Action: Make sure you only have one canonical tag. This only applies if you use the canonical tag. any help and advice would be greatregards
Technical SEO | | ClaireH-1848860 -
Google ranking downgraded
On Sept 29th our website 'keyword' rankings who totally destroy. We were always #1 to #2 for these keywords 1. listing presentation
Technical SEO | | RandyRoussie
2. real estate presentation Our website is: http://www.agentpresentations.com We asked Google through Webmaster Tools to reconsider the site and they replied back saying nothing was wrong. We run Google Adwords and we contacted them and they looked at the keywords and sent screenshots to us showing the ranking we still there. But they are not... as proven in Webmaster tools. So Adwords told us to ask Webmaster Tools to reconsider the site again. Nothing yet... What do you suggest?0 -
We're no longer turning up in Google SERP for our brand search when we used to be #1 after our site update. Any ideas why?
We recently updated our website and during the push, someone mistakenly 301 redirected "www.brandx.com" to "brandx.com" instead of the otherway. Since then, our website no longer turns up for the search "brandx" on Google. We have reversed the mistake a few days ago, but we're still not turning up, and we used to rank #1 in Google SERP. Could it just be due to timing between the crawls and that our www. site didn't make it in Google's index due to this mistake? We have submitted our new sitemap to google a couple of days ago as well, as a side we're still showing up #1 in Bing's results however. And it should still show up based on SEOMoz's SERP report. Any help would help as I'm growing increasingly concerned.
Technical SEO | | JoeLin0 -
Description and Title keyword Not showing in Google SERP?
It appears our description and title have disappeared in Goggle and Bing search results. We currently did a update to Magento 1.7 and the robots.txt included this: User-agent: * Disallow: / But that is fixed in Google Webmaster tools and everything else looks good. Here is the site: http://www.oxygenconcentratorstore.com/ Any help would be awesome. Thanks. google_serp.jpg
Technical SEO | | chuck-layton0 -
How to remove entire directory off Google's Cache
The old version of Webmaster tools used to allow you to select whether to remove a single page from index or an entire directory.
Technical SEO | | vpahwa
http://www.canig.com/pageimages/submitremovalrequest.jpg How can I do this with the new Webmaster Tools? I can't find the option to remove an entire directory.0 -
Want to Target Mobile site for Google Mobile Version and Desktop Site for Google Desktop Version
I have ecommerce site with both mobile version and desktop version. Mobile version starts with m.example.com and full version starts with www.example.com I am using same content through out both site and using 301 redirection by detecting user agent vice-versa. My both sites are accessible to crawl by any google spider. I have submitted both sites's sitemap to GWT and mobile site having mobile sitemap xml, so google can easily recognize my mobile site. Is it going to help to rank my both sites as per my expectation? I need to rank for mobile site in Google mobile and ranking for desktop site in Google desktop version. Some of pages of my mobile site are started to appearing in Google desktop version. So how I can stop them to appear in Google desktop? Your comments are highly welcome.
Technical SEO | | Hexpress0