Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How much authority does a 301 pass to a different domain?
-
Hi,
A client of mine is selling his business to a brand new company. The brand new company will be using a brand new domain (no way to avoid that unfortunately) and the current domain (which has tons of authority, links, shares, tweets, etc.) will not be used. Added to that, the new company will be taking over all the current content with just a few minor changes. (I know, I wish we could use the old domain but we can't.)
Obviously, I am redirecting all pages on the current domain to the new domain via 301 redirects on a page by page basis. So, current.com/product-page-x.html redirects to new.com/product-page-x.html.
My client and the new company both are asking me how much link juice (and other factors) are passed along to the new domain from the old domain. All I can find is "not the full value" or variants thereof.My experience with 301 redirects in the past has been within a single domain and I've seen some of those pages have decent authority and decent rankings as a result of the 301 (no other optimization work was done or links were added).
Are there any studies out there that I'm missing that show how much authority/juice gets passed and/or lost via a 301 redirect? Anybody with a similar issue see any trends in page/domain authority and/or rankings?
Thanks for any insights and opinions you have.
-
We did a non E commerce site in late July/early August. Client had home page PA of 42 and DA of 38. This was to an entirely new domain. It took about 3 - 4 weeks and he is at same as before. (Not always the case, but this was 99.9%)
I would make sure that in the changeover, if someone new is handling new domain they have correctly handled the canonical redirect. Especially if there is any issue around web site and compensation, etc.
-
Ryan is bob on
-
301 redirects pass over 90% of their value to the target page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How effective are 301 redirects in passing page rank?
I have a blog which is ranking well for certain terms, and would like to repurpose it to better explain these terms it is ranking for, including updating the url to the new term the blog will be about. The plan being to 301 redirect the old url to new. In the past, I've done this with other pages, and have actually lost much of the rankings that I had earned on the original URL. What is your take on this? Maybe repurpose blog, but maintain original URL just to be on the safe side? Thanks
Technical SEO | | CitimarineMoz0 -
Old domain to new domain
Hi, A website on server A is no longer required. The owner has redirected some URLS of this website (via plugin) to his new website on server B -but not all URLS. So when I use COMMAND site:website A , I see a mixture of redirected URLS and not redirected URLS.Therefore two websites are still being indexed in some form and causing duplication. However, weirdly when I crawl with Screaming Frog I only see one URL which is 301 redirected to the new website. I would have thought I'd see lots of URLs which hadn't been redirected. How come it is different to using the site:command? Anyway, how do I move to the new website completely without the old one being indexed anymore. I thought I knew this but have read so many blogs I've confused myself! Should I: Redirect all URLS via the HTACESS file on old website on server A? There are lots of pages indexed so a lot of URLs. What if I miss some? or Point the old domain via DNS to server B and do the redirects in website B HTaccess file? This seems more sensible but does this method still retain the website rankings? Thanks for any help
Technical SEO | | AL123al0 -
How much difference does .co.uk vs .com for SEO make?
My Website has a .com domain. However I have noticed that for local businesses all of them have a .co.uk (UK business) TLD (check plumbers southampton for example). I have also noticed that on checking my serp rankings, I'm on page 1 if searched on Google.com but page 2 if searched on google.co.uk. Now being UK based I would assume most of my customers will be redirected to google.co.uk so I'm wondering how much of an impact this actually makes? Would it be worth purchasing .co.uk domain and transferring my website to that? Or run them both at the same time and set up 301 direct on my .com to .co.uk? Thanks
Technical SEO | | Marvellous0 -
301 redirect not working
Hi there! I have recently moved a domain that has been indexed by google and setup redirects so that it forwards to the new domain. It seems like the only redirect that actually is working is the canonical and main domain but every other page and or page nested within a folder are not working. Here is an example of some of the redirects. Am I doing this wrong? It seems to be going to the new domain but can't find the actual pages.... RewriteEngine On
Technical SEO | | twotd
RewriteBase /
RewriteCond %{HTTP_HOST} !agoodsweep.com$ [NC]
RewriteRule ^(.*)$ http://agoodsweep.com/$1 [L,R=301]
redirect 301 woodstoveservicerepair.html http://agoodsweep.com/woodstoveservicerepair/
redirect 301 /westchesterchimney.html http://agoodsweep.com/west-chester-chimney/ Thanks in advance for any help!!0 -
Umlaut in domain
Hi, My client wants to expand it's business to Germany and logically we need a domain name to match. We've found a great one and regsiterd several variants to it. However I just found out that in Germany it is possible (while here it's not) to register a domain with an umlaut. My question is: will google assign more value to: schädlinge.de than schadlinge.de when users search for schädlinge? If yes, how large will the difference be? (I will use an umlaut in the title etc) Kind regards,
Technical SEO | | media-surfer
Jason.0 -
How to create a delayed 301 redirect that still passes juice?
My company is merging one of our sites into another site. At first I was just going to create a 301 redirect from domainA.com to domainB.com but we decided that would be too confusing for customers expecting to see domainA.com so we want to create a page that says something like "We've moved. please visit domainB.com or be redirected after 10 seconds". My question is, how do I create a redirect that has a delay and will this still pass the same amount of juice that a regular 301 redirect would? I've heard that meta refreshes are considered spammy by Google.
Technical SEO | | bewoldt0 -
How to 301 multiple domain names to a single domain
Hey, I tried to find and answer to this seemingly simple question, but no luck. So, I have one domain name with a website attached to it. I also registered all the other domain names that are similar to it or have different extensions - I want to redirect all the other domain names to my one main domain name without getting penalised by the big G. It looks like this: www.mainsite.com - this is my main domain I also have www.mainsite.com.au, www.mainsite.org, and www.mainsite.org.au which I all want to just redirect to www.mainsite.com I have been told that the best way to do this is a 301 redirect, but to do that you need to make a CNAME for all the other domains that points to www.mainsite.com. My problem is that I cannot seem to create a CNAME record for http://mainsite.com - I have it working for http://www.mainsite.com but not the non www record. What should I be doing differently? Is it just my DNS provider is useless? Thanks, Anthony
Technical SEO | | Grenadi0 -
Using hyphenated sub-domains or non-hyphenated sub-domains? What is the question! I Any takers?
For our corporate business level domain, we are exploring using a hyphenated sub-domain foir a project. Something like www.go-figure.extreme.com I thought from a user perspective it seems cluttered. The domain length might also be an issue with the new Algorithm big G has launched in recent past. I know with past experience, hyphenated domains usually take longer to index, as they are used by spammers more frequently and can take longer to get out of the supplementary index. Our company site has over 90 million viewers / year, so our brand is well established and traffic isn't an issue. This is for a corporate level project and I didn't have the answer! Will this work? anyone have any experience testing this. Any thoughts will help! Thanks, Rob
Technical SEO | | RobMay0
