undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • MozCon
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Digital Marketers
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    Track AI Overviews in Keyword Research
    Moz Pro

    Track AI Overviews in Keyword Research

    Try it free!
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Digital Marketers

      Simplify SEO tasks to save time and grow your traffic.

    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Technical SEO
  4. Homepage outranked by sub pages - reason for concern?

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Homepage outranked by sub pages - reason for concern?

Technical SEO
5
8
2.6k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • prima-253509
    prima-253509 Subscriber last edited by Oct 4, 2011, 11:24 AM

    Hey All,

    trying to figure out how concerned I should be about this. So here is the scoop, would appreciate your thoughts.

    We have several eCommerce websites that have been affected by Panda, do to  content from manufacturers and lack of original content. We have been working hard to write our own descriptions and are seeing an increase in traffic again. We have also been writing blogs since February and are getting a lot of visits to them.

    Here is the problem, our blog pages are now outranking our homepage when you type in site:domain-name

    Is this a problem? our home page does not show up until you are 3 pages in. However when you type in just our domain name in google as a search it does show up in position one with sitelinks under it.

    This is happening across both of our sites. Is this a cause for concern or just natural due to our blogs being more popular than our homepage.

    Thanks!

    Josh

    1 Reply Last reply Reply Quote 0
    • Syed1
      Syed1 last edited by Oct 4, 2011, 8:39 PM Oct 4, 2011, 8:39 PM

      Is your blog hosted on a subdomain?

      Personally I have noticed that Panda is sitewide but the subdomains might remain unaffected. In our case, our ecommerce site with 6,000+ pages got affected but the blog (subdomain) actually increased in traffic due to better content, more social signals and other factors.

      1 Reply Last reply Reply Quote 0
      • prima-253509
        prima-253509 Subscriber @StoresDirect last edited by Oct 4, 2011, 2:18 PM Oct 4, 2011, 2:18 PM

        Thanks for the response. It is nice to hear from someone else who has the same type of site and sees the same thing. Appreciate the tip and the response.

        1 Reply Last reply Reply Quote 0
        • StoresDirect
          StoresDirect last edited by Oct 4, 2011, 12:20 PM Oct 4, 2011, 12:20 PM

          I would be concerned if the home page didn't appear, but I'm not sure whether it matters that it is getting outranked by blog pages. We have eCommerce sites and added blogs to a couple of them around February. Most of the time the blogs seem to support the rankings of the pages they are written to funnel traffic towards, but sometimes they will outrank them. Google seems to love the fresh content, but when blogs outrank other more relevant pages I find there is usually an issue with on-page optimisation.

          prima-253509 1 Reply Last reply Oct 4, 2011, 2:18 PM Reply Quote 0
          • AlanMosley
            AlanMosley @prima-253509 last edited by Oct 4, 2011, 12:10 PM Oct 4, 2011, 12:10 PM

            Please take the time to read this page, it has a calculator you can play with also, it will make things clearer I'm sure
            http://www.webworkshop.net/pagerank.html

            1 Reply Last reply Reply Quote 0
            • RyanKent
              RyanKent last edited by Oct 4, 2011, 2:18 PM Oct 4, 2011, 11:51 AM

              Hi Joshua.

              There is no concern at all with internal pages outranking your home page. It can be perfectly natural.

              Let's say you have a site about...well, almost anything. Today you perform an interview with the President and talk about...well, almost anything. You publish that interview on your site. Overnight that interview will probably attract thousands of links causing that page to be the most linked page on your site. There is nothing wrong with that result.

              You can try to sculpt your PR within your site a bit. You can say hey, I have a ton of PR on this one page and I want to move some of it to my latest or most profitable products. In that case, you can add a sidebar to the page with "latest products" or "featured products". You may also be able to sneak in a few anchor text links within the content itself depending on how the interview progressed.

              A video which may help: http://www.youtube.com/watch?v=Qigo05nAqKw

              1 Reply Last reply Reply Quote 1
              • prima-253509
                prima-253509 Subscriber @AlanMosley last edited by Oct 4, 2011, 11:45 AM Oct 4, 2011, 11:44 AM

                Thanks Alan,

                that helps and you might have pointed something there. Our site has lots of links on each page and each page basically links to the same pages which would keep everything pretty even. Structure is something that we are working on. I wonder if that is part of the problem.

                AlanMosley 1 Reply Last reply Oct 4, 2011, 12:10 PM Reply Quote 0
                • AlanMosley
                  AlanMosley last edited by Oct 4, 2011, 2:18 PM Oct 4, 2011, 11:34 AM

                  When searching for site:mydomain.com i also asume that it is in order of rank, but i cant say i know that for a fact.

                  I would look at my internal linking

                  do all pages link back to home page, do they liink back to mydomain.com recommended or mydomain.com/default.htm

                  do you have a full sitemap on every page, I recommend not.

                  If every page links to every other page, this keeps link juice even on every page, when really you want to give your home page or landing pages prominence.

                  The best structure is flat, home page links to every page, and every page links back to home page and landing pages if you have them.

                  prima-253509 1 Reply Last reply Oct 4, 2011, 11:44 AM Reply Quote 1
                  • 1 / 1
                  1 out of 8
                  • First post
                    1/8
                    Last post

                  Got a burning SEO question?

                  Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                  Start my free trial


                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • Dandelion

                    What should I name my Wordpress homepage?

                    I work almost exclusively in wordpress now. And I always hesitate when it comes to naming a site's homepage. I have to give it a name -  right? I usually pick the business name or /home. And then that is identifies as the site's static homepage in the Wordpress settings and it works just fine. But I've started to get warning that it is an issue because it creates redirects.  For example, I just ran the Ryte service analysis on a website and it warned me about "Non-indexable pages with high relevance" and it's basically my homepage that has 29 incoming links that "passes all pagerank to https://ourdomain/home But what am I supposed to call my homepage if not "Home"? It's not like the old days where anyone has to type it in. The root domain loads the homepage just as it should. Can anybody advise me regarding best practices for what to name a Wordpress homepage for good SEO? With thanks in advance for your help.

                    Technical SEO | Sep 18, 2020, 12:15 AM | Dandelion
                    0
                  • NielsDE

                    Is having my homepage on a subfolder harmful?

                    Hi guys, I am the webmaster of the following two websites: www.gpblog.com/nl
                    www.gpblog.com/en The first URL is the Dutch version of GPBlog, the second URL is the UK version of GPblog. Whenever a person visits www.gpblog.com he gets redirected to either the Dutch version or the UK version based on his location. My question is: is it harmful to have 1. your homepage on a subfolder and 2. is it harmful to run two different languages on one domain using this technique? Thank you in advance!

                    Technical SEO | Jun 13, 2019, 7:14 AM | NielsDE
                    1
                  • O2C

                    Blog Page Titles - Page 1, Page 2 etc.

                    Hi All, I have a couple of crawl errors coming up in MOZ that I am trying to fix. They are duplicate page title issues with my blog area. For example we have a URL of www.ourwebsite.com/blog/page/1 and as we have quite a few blog posts they get put onto another page, example www.ourwebsite.com/blog/page/2 both of these urls have the same heading, title, meta description etc. I was just wondering if this was an actual SEO problem or not and if there is a way to fix it. I am using Wordpress for reference but I can't see anywhere to access the settings of these pages. Thanks

                    Technical SEO | Dec 23, 2015, 7:00 PM | O2C
                    0
                  • marcuslind90

                    What to do with temporary empty pages?

                    I have a website listing real estate in different areas that are for sale. In small villages, towns, and areas, sometimes there is nothing for sale and therefore the page is completely empty with no content except a and some footer text. I have thousand of landing pages for different areas. For example "Apartments in Tibro" or "Houses in Ljusdahl" and Moz Pro gives me some warnings for "Duplicate Content" on the empty ones (I think it does so because the pages are so empty that they are quite similar). I guess Google could also think bad of my site if I have hundreds or thousands of empty pages even if my total amount of pages are 100,000. So, what to do with these pages for these small cities, towns and villages where there is not always houses for sale? Should I remove them completely? Should I make a 404 when no houses for sale and a 200 OK when there is? Please note that I have totally 100,000+ pages and this is only about 5% of all my pages.

                    Technical SEO | Dec 29, 2014, 4:32 AM | marcuslind90
                    0
                  • WebServiceConsulting.com

                    Can you noindex a page, but still index an image on that page?

                    If a blog is centered around visual images, and we have specific pages with high quality content that we plan to index and drive our traffic, but we have many pages with our images...what is the best way to go about getting these images indexed? We want to noindex all the pages with just images because they are thin content... Can you noindex,follow a page, but still index the images on that page? Please explain how to go about this concept.....

                    Technical SEO | Oct 8, 2013, 6:01 PM | WebServiceConsulting.com
                    0
                  • Charlessipe

                    Is the Authority of Individual Pages Diluted When You Add New Pages?

                    I was wondering if the authority of individual pages is diluted when you add new pages (in Google's view). Suppose your site had 100 pages and you added 100 new pages (without getting any new links). Would the average authority of the original pages significantly decrease and result in a drop in search traffic to the original pages? Do you worry that adding more pages will hurt pages that were previously published?

                    Technical SEO | Aug 14, 2013, 8:47 AM | Charlessipe
                    0
                  • JoaoPdaCosta-WBR

                    Splitting Page Authority with two URLs for the same page.

                    Hello guys, My website is currently holding two different URLs for the same page and I am under the impression such set up is dividing my Page Authority and Link Juice. We currently have the following page with both URLs below: www.wbresearch.com/soldiertechnologyusa/home.aspx
                    www.wbresearch.com/soldiertechnologyusa/ Analysing the page authority and backlinks I identified that we are splitting the amount of backlinks (links from sites, social media and therefore authority). "/home.aspx"
                    PA: 67
                    Linking Root Domains: 52
                    Total Links: 272 "/"
                    PA: 64
                    Linking Root Domains: 29
                    Total Links: 128 I am under the impression that if the URLs were the same we would maximise our backlinks and therefore page authority. My Question: How can I fix this? Should I have a 301 redirect from the page "/" to the "/home.aspx" therefore passing the authority and link juice of “/” directly to “/homes.aspx”? Trying to gather thoughts and ideas on this, suggestions are much appreciated? Thanks!

                    Technical SEO | Nov 12, 2012, 12:58 PM | JoaoPdaCosta-WBR
                    0
                  • DavidS-282061

                    Are .html pages better for ranking than .asp pages

                    It seems that .html pages do better for the long tail...

                    Technical SEO | Mar 5, 2011, 11:14 AM | DavidS-282061
                    0

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  • Digital Marketers
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.