Need ideas to get do follow links from highly competative niche "wedding"
-
I need to get high quality do-follow links and my target market/keyword is ‘Maui wedding’ and a few others. Because it is such a competitive market I am having a hard time getting links from local companies providing Maui Weddings (I know why because they are my competitors) and national companies sites aren't much help because they are trying to provide leads to their advertisers. I would like do-follow links from non-paid sources any ideas or resources you could help with would be much appreciated. Thanks.
-
I understand, we can format the pages on the blog as we want. That is the answer that I was looking for.
Thanks! -
You can use the blog to publish your articles.
If you do that you are stuck with the way that the blog optimizes the pages and links them into your site. You can modify that to within limits. Blogs are great for getting pages onto your site easily and spending minimum time formatting and optimizing.
However, if you think that you can do a better job at formatting or optimizing then publishing by a different method is needed.
Sometimes I prefer to make finely crafted arrows than to use the ones off of a mass production line.
-
Egol, I just want to make sure I understand this right. My blog is part of my website and is not a subdomain. I have "absolute control over formatting, optimization and appearance". Why would I create separate pages and not use the blog to publish my articles?
-
Thanks for the explanation EGOL. It makes perfect sense, and represents a great thought process. Your views clearly take SEO to a higher level and define the difference between "on paper" SEO, and in practice SEO.
-
Most competitors don't have 100% overlap of merchandise or services. They also don't have 100% overlap of geographic areas. Competitors working together identify the areas where they really don't compete. Then they cross promote competitor good/services on related pages of their website.
This gives them advertising on a competitor's site but in a way that will not directly steal clients.
A music store near me has a fantastic selection of guitars but does not sell violins... the best place to get a violin is more into orchestra instruments and could easily partner with the guitar specialist.
===================
If Steven decides to build the huge Maui wedding resource on his site he could ask the florist who is the strongest content generator to produce some great articles for the various types of wedding flowers and have a photographer who specializes in product photography create the photos. The product photographer would get some attribution links and the florist would get some links too, some great visibility for his work and top billing on the florist resource page.
Remember that acquiring great content is much more valuable than giving it away (it also takes a lot less time)... so create a content acquisition plan that has strong benefits for your partner.
-
I love the creativity of your answers EGOL. You definitely offer outside-the-box thinking.
I am trying to wrap my mind around the concept of gathering a group of competitors to work together. Search engine ranking is purely about competition. You can have a poor page rank as #1 if it is better then the pages of your competitors. If you boost your ranking or exposure, but you strengthen your competitors at the same time, how is this beneficial?
I can understand this tactic when an outside force jumps ahead of you in SERP. But when it's just your site and other wedding sites, where is the advantage?
-
I never post great articles on a blog.... post them on a dedicated webpage where you have absolute control over formatting, optimization and appearance. I envision these articles each having a ton of photos with detailed captions.
Post them as pages on your website, announce them on your blog and promote them on your homepage and all across the rest of your site.
-
I would unite with the strongest content producers. This is a content play and you don't want a team of weenies.
-
Where do you thing the best place to post them is besides my blog?
-
I am not talking about a new site. All of that goes on your existing site.
Think about becoming the Maui Wedding Man!
-
Do you think the best idea is to contact those on page 2 and 3 with quality sites and content, to band together to overtake those on page 1. Just trying to make sure i understand you correctly.
-
Instead of three to five blog posts per week consider three to five kickass articles per month.
-
Great idea. I currently need to focus on the site that needs some search engine love right now though. I will use your guide idea in my content creation.
-
Great advice from Ryan... just tossing one more idea out because he mentioned the "beggar asking for handout" concept....
Something that can be very effective is for a small group of competitors entering into a cooperative effort to help one another. Three or four working together will have an enormous advantage over everyone else.
Maybe you can get a group of people to work on this site with you.?
-
I like the idea on statistics posts. I really like to create content and do about 3-5 blog posts per week then feed them to social media which has been helping.
-
This has been said before, and will probably be etched on the SEO tombstone should the concept ever die.....
Create compelling content that people will want to link to!
-
Since you are in the industry, find a celebrity or person of interest who is getting married in Maui and write an article about it. Article title: Maui Wedding Bells Ring for Jennifer Anniston
-
Do research and find an interesting statistic to talk about. Article title: Maui Weddings - The Secret to a Happy Marriage. Did you know that according to the latest statistics couple who wed in Hawaii have longer lasting marriages?....
Somehow you MUST generate unique, compelling content that people will WANT to link to and talk about. Otherwise you are simply a beggar asking for a handout. The world is full of them.
-
-
Since you have this site you must be the expert on planning a wedding in Maui? Is that correct?
If it is then you should be able to prepare the very best guide to planning a wedding there. It would be a big list of all of the churches, where to get a marriage license, how to hire clergy, where to get gowns, where to get a tux, who are teh photographers, where to get flowers... you get the idea.... this will be the single best one-stop site for anyone who is having a wedding in Maui.
This will be much more than a directory... it will be a guide for how to get things done and an idea source for having a great Maui wedding. Where to have it outdoors articles, where to have the small ceremony, busy times of year, sunset/sunrise.. .. each of these is an article or a series of articles. Lots of photos of chapels, outdoor locations, maps, flowers, etc... venues and photographers should cut deals with you for this type of featuring.
That big resource alone should get some links but you can probably figure out a way to get the feature photographers, flower shops, bridal shops, etc. linking to this incredible guide. You can probably also get some interviews with the media to announce your great website.
This will be a huge amount of work... are you up for it?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can a high authority website get away with this?
I found out a website i manage recently lost a link from Business Insider - DA 90+ ... after losing this link my DA dropped 5 points! I read the article and it is absolute GIBBERISH. the link that replaced my link actually links to a site that contains pornographic ads (jumbotrons.net). link: https://www.businessinsider.com.au/ninth-circuit-gay-marriage-quote-2012-12 my questions: 1. how would a company this reputable with a DA 90+ be building pages like this without major penalties? (i realize it is from .au (australia) but from research they own that site too) 2. how exactly does this work? are they selling links to people? did my competitor pay them to replace my link with theirs? why create a page that sounds like robots wrote it 3. would it be a good idea for me to try to get the link back? it certainly was helping considering i lost 5 DA points when i lost the link, but it goes against everything that makes sense in what i've read about toxic links and keeping things clean Curious to learn a little more about these dark arts!!!
Link Building | | RyanMeighan0 -
Will massive "sculpting" make a difference?
I'm working with a very popular blog that also is associated with related products we manufacture and sell ourselves. The blog is about 99% blog content and about 1% product content. If suddenly some 99% of a 5,000 page blog is changed to have the blog pages no-indexed, will the linkjuice be now more concentrated on the remaining 1%? Also, be aware that this blog has lots of high quality backlinks from everyday recognizable magazines, newspapers and blogs. Of course, this is a highly competitive market place so I'm trying to leave no-stone-unturned here in working out the kinks. In the old days, we sort-of-called this "pagerank sculpting" and the idea was to focus the linkjuce on certain pages and defocus it on other pages. It made sense to block certain pages that were not indexible but Google supposedly dinged that tactic years ago, and today people say this is act also helps as it conserves the crawl budget. Might this make a difference these days?? Keep in mind that the 4,950 remaining pages are still followed, and all backlinks remain in place. Will the site start ranking better for the keywords on the 50 indexed (product) pages?
Link Building | | seo_plus1 -
What are he benefits of getting 200+ links from DA 40+ non-relevant websites?
I have a client who has an opportunity to sponsor a prestigious national organisation. In return, they will get 200+ links from the websites of the organisation's members. Most of which are DA 40+.None of the linking sites have any relevance to my client's industry.1) How likely do you think it is that Google will view these as paid links?2) Do you feel that there is potential harm in gaining this many non-relevant links in a short time-frame?3) The client wants me to quantify the ranking benefits of gaining these links and calculate a potential ROI. If that's even possible, how would you go about that?Thanks in advance
Link Building | | richdan2 -
Getting links on old blog posts
There's 100 of blogs with posts that link to my competitors, but don't link to my site.They are mostly lists. Eg: "The best Sites to get blue widgets" I was thinking about getting in touch with these blogs, and asking them to take a look at my site, to see if perhaps they would add it to the list. In fact, I started doing it and I got some links already. Now I am starting to worry that Google could consider these links as unnatural, because, you know, the algos are not exactly perfect. Anyway, the links are important for the exposure anyway. I've two questions: 1. Is there any chance I'll be penalized? 2. May I get a SEO benefit from this links?
Link Building | | elefantes0 -
Asking a site to remove a "nofollow" on a link to our client
Hello, We created a good infographic for a client of ours and a large tech site (DA 86) picked up and ran a story on it. We didn't contact this company asking them to feature it, they have just picked it up through other shares around the Web. I understand that, at the end of the day, it's their prerogative whether to "nofollow" their links or not, but surely they should be giving our client some credit as they have clearly deemed the graphic newsworthy and felt that it would appeal to their readership. I've emailed said tech site, but to no avail. Does anyone have any advice on this? Or is it just a case of they can do what the heck they want? I know that our client will still benefit from the additional referral traffic, but a follow link would have been nicer! Cheers, Lewis
Link Building | | PeaSoupDigital1 -
How do I find links that link to several competitor sites?
I want to find linking pages that link to several of my competitors. Those are likely to be lists of tools I can also add my website to. My application is a dashboard tool/kanban board. So if I find a page linking both to say kanbannery.com and kanbanflow.com it will be likely to be a collection of links to kanban tools, ad my application can be relatively easy added. Magestic SEO has a "clique hunter" - is there anything similar in MOZ suite of tools?
Link Building | | kanbanchi.com0 -
Links - In need of ideas
Hi there! I have tried my best to get quality back links to my http://www.petmedicalcenter.com site but I feel like I have hit a wall. I have searched my competition to see what links they are getting and have been successful with some. Some websites just don't respond. Are there any valuable resources I am missing? Or ideas? My biggest concern is ranking well for the search term "vet las vegas" and "las vegas veterinarians". So far I have managed to get to the second page on Google. Thanks in advance for your help!
Link Building | | PMC-3120870 -
How can I check a website to see if it is "nofollow"?
I'm a little new to SEO, so maybe this is obvious to some . . . I'm attempting to build backlinks by submitting articles, posting on forums etc. I just wrote my forst article for ezine and submitted it. I was feeling pretty good about myself until I mentioned it to someone trying to sell me their SEO services and he said that ezine articles are considered "nofollow" on all their links. Well, that was pretty frustrating to hear! It got me wondering, how many of these other sites have all their posts and blogs listed as "nofollow"? Is there a way for me to figure it out ahead of time? Obviously, there are only so many hours in the day and I would rather focus on posting on sites that will actually help me build backlinks! Thanks for your help in advance!
Link Building | | damon12120