Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
URL Shorteners. Are they SEO Friendly?
-
Do URL shortener services like bit.ly act as 301 redirects? I was thinking about utilizing one for longer query based URLs and didn't want to risk losing link juice. Thanks for the insight!
Regards - Kyle
-
I can understand why shorteners are handy for twitter where the number of characters available is very limited.
Beyond that I don't use these shorteners. Why redirect anything unnecessarily. It risks a drop in anchor text value and linkvalue. Also, some people hesitate to click shortened URLs because they could be hiding a nasty destination.
I am not using them.. no way.
-
-
You will get credit for the link since they act as 301 redirects. But whenever possible use the real url
-
Yes they do, i seen testes where they were used to test if link text was passed though a 301, so yes, they must be at least the ones he used, and they did pass link text also.
best test it yourself -
Thank you for your response. I don't plan on using this for twitter. To track how successful certain articles & press releases are I use Google's UTM link tracking. At times these URLs get quite long and my client asked about using Bit.ly URL shortener. I just wasn't sure if they acted as 301's or not.
Have you done this in the past and found that you still got credit for the links? or have you only used it with social media that are normally no follow's anyway?
-
Yes, they act as a 301 redirect and you will lose some link juice technically.
As long as you use them for Twitter, you will be fine. Anyway Twitter is not going to pass any link value to you.
For regular link building, use actual URL.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is pagination SEO such a mystery in 2021?
Hi folks. I would like to discuss pagination. I use WordPress (Genesis, specifically). I ran my site through a site scan and it flagged an error which told me that my blog was producing duplicate meta descriptions because the blog is paginated - the same meta description from the blog page is being used on Page 2, Page 3 etc. I looked into this and the Internet is awash with many other people scratching around for a solution. My understanding is that using a canonical link on the first page is not a good idea, because it says to Google that only Page 1 of the blog is important. I also read an article that states Google no longer reads the Rel=Prev/Next code that could be used to tell Google to ignore the issue. So, what's the solution? Do I even need one? As a side-thought, it seems to me that pagination is, well, pretty useless. I mean, if my blog has 20 pages and I've worked hard to create content, who is going to click through to anywhere near page 20? Nobody. There has to be a smarter way for people on-site to access content. I would love your thoughts on all of this. Cheers.
Intermediate & Advanced SEO | | Nobody16165422281340 -
If I block a URL via the robots.txt - how long will it take for Google to stop indexing that URL?
If I block a URL via the robots.txt - how long will it take for Google to stop indexing that URL?
Intermediate & Advanced SEO | | Gabriele_Layoutweb0 -
Replace dynamic paramenter URLs with static Landing Page URL - faceted navigation
Hi there, got a quick question regarding faceted navigation. If a specific filter (facet) seems to be quite popular for visitors. Does it make sense to replace a dynamic URL e.x http://www.domain.com/pants.html?a_type=239 by a static, more SEO friendly URL e.x http://www.domain.com/pants/levis-pants.html by creating a proper landing page for it. I know, that it is nearly impossible to replace all variations of this parameter URLs by static ones but does it generally make sense to do this for the most popular facets choose by visitors. Or does this cause any issues? Any help is much appreciated. Thanks a lot in advance
Intermediate & Advanced SEO | | ennovators0 -
SEO site Review
Does anyone have suggestions on places that provide in depth site / analytics reviews for SEO?
Intermediate & Advanced SEO | | Gordian0 -
Domain Alias SEO
We have 5 domain alias of our existing sites
Intermediate & Advanced SEO | | unibiz
All 5 domain alias are domain alias of our main site. It means, all domain alias will have exactly same site and contents
Like Main domain: www.mywebsite.com
DomainAlias: www.myproduct.com, www.myproduct2.com, www.myproduc3.com
And if anybody will open our site www.myproduct.com, it will open same website which I have in primary site what can i do to rank all website without any penalty....i s there any way? This is domain alias of in hosting industry Thanks0 -
Strange URLs, how do I fix this?
I've just check Majestic and have seen around 50 links coming from one of my other sites. The links all look like this: http://www.dwww.mysite.com
Intermediate & Advanced SEO | | JohnPeters
http://www.eee.mysite.com
http://www.w.mysite.com The site these links are coming from is a html site. Any ideas whats going on or a way to get rid of these urls? When I visit the strange URLs such as http://www.dwww.mysite.com, it shows the home page of http://www.mysite.com. Is there a way to redirect anything like this back to the home page?0 -
Overly-Dynamic URL
Hi, We have over 5000 pages showing under Overly-Dynamic URL error Our ecommerce site uses Ajax and we have several different filters like, Size, Color, Brand and we therefor have many different urls like, http://www.dellamoda.com/Designer-Pumps.html?sort=price&sort_direction=1&use_selected_filter=Y http://www.dellamoda.com/Designer-Accessories.html?sort=title&use_selected_filter=Y&view=all http://www.dellamoda.com/designer-handbags.html?use_selected_filter=Y&option=manufacturer%3A&page3 Could we use the robots.txt file to disallow these from showing as duplicate content? and do we need to put the whole url in there? like: Disallow: /*?sort=price&sort_direction=1&use_selected_filter=Y if not how far into the url should be disallowed? So far we have added the following to our robots,txt Disallow: /?sort=title Disallow: /?use_selected_filter=Y Disallow: /?sort=price Disallow: /?clearall=Y Just not sure if they are correct. Any help would be greatly appreciated. Thank you,Kami
Intermediate & Advanced SEO | | dellamoda2 -
Is DOCTYPE important for SEO?
Hello fellow Mozzers. I am just having a brief look at a potential clients website before speaking to them tomorrow and whilst looking at the source I noticed that they don't appear to have a clear definition for their Doctype. All the have at the top of each page is I have to admit that Doctypes aren't my strong point but I know that they are normally slightly more descriptive than this. Can this have any effect on rankings? or is this just an issue for W3C validation? Thanks 🙂
Intermediate & Advanced SEO | | AdeLewis0