Should I Just Copy A Competitor's Backlinks?
-
Forgive the newbie question, but now that I have found SeoMoz and OpenSiteExplorer, should I just piggy back on my competitors backlinks? What would be the downside?
By way of explanation, I've never had the need to explore SEO before. Our site, Widgets.com has always ranked highly for all Widgets keywords because we have the keyword in our domain and our site has been around since 1998.
But out of the blue this summer, a site, let's call them WidgetsCircus.com suddenly began outranking us on widgets keywords, and pretty much every keyword we can imagine in our little widget universe.
Now that I have run OpenSiteExplorer, I can see how they've done it. They've pretty much spent the last year commenting on blog posts all over the place, editing wiki pages, etc., and built thousands of links for all these widget keywords.
So, I'm wondering: why shouldn't I just go down the list of links and do exactly what they've done? Where they commented on a blog, why don't I just comment right along side them. Obviously, this has worked for them! Wouldn't it work for us too?
Or is that too simple?
-
Actually, they're pretty easy to copy. Just a bunch of open blog posts and forum profile spam.
-
Should I Just Copy A Competitor's Backlinks?
With most competitors this is not possible because: 1) they control the sources of those links, or, 2) those links were awarded on the basis of merit and you probably don't merit.
You rarely win by mimicking a competitor. You win by doing something superior.
-
Yep. Direct message. I'll send you one now.
-
I am unsure what DM is, but based on the context I am guessing Private Message? If so you are welcome to do such.
-
Do you do any guest blogging to obtain links, I have found this to be effective for link building and it has increased my search engine results.
-
Thanks for the advice. I do have to say, all the spammy blog comment links are surrounded by like 200 others spammy links to other sites. Very rarely are they there all by themselves, except for when they've joined a forum to put a link in their profile page.
You willing to DM? Unsure if I want to publicly share URLs.
-
The best practice would be to be aware of your competitor's links and look for opportunities. Look for high quality pages where the competitor earned links.
Most blog commenting is very low value from a SEO perspective. If you are an authoritative member of the community which offers the blog, you are one of the first commenters and you share a quality reply with a link then it can have value IF the link is followed and the page is not stuffed with 100 other links. Most blogs which don't nofollow their links have almost no value as they are filled with spam and links.
You are presuming the site's links are the reason why they are outranking you and it is entirely possible the links are not the reason at all. If you would like more detailed feedback please share your site URL, your competitor's URL and a couple sample keywords where you are being outranked.
-
I know the usuals about creating valuable content. We've done that. That's how we've gotten where we are.
And actually, I can see in open site explorer which of the links are follow vs. nofollow. That's what I'm saying... they're very, very good at this. They've built literally hundreds of back links on random blogs with open commenting and follow links.
This is exactly the question I'm asking: I KNOW this is spammy link building, but I'm in the position of asking, since I can't beat them, why not join them?
-
Widgets.com was a generic example of our site. I didn't mean our site is literally Widgets.com. It was an analogy.
-
When I visit widgets.com the only thing I saw were advertisements... so I thought Content would be your main issue because with only a domain name you're not going to make it to the top of Google search results.
Then I went to your competitors website, but that just gave me an error page... maybe they block European traffic, but I doubt that..
Being a copycat can get you some results... maybe... but commenting on blog posts to get backlinks isn't the best technique to really get quality. If you use open site explorer, try to understand the metrics of a good backlink and only go after those. That's what I recommend, and then go on to build quality links yourselve, and not only on places where your competition is...
-
Hi Brian
This is an easy question to answer; "absolutely not". Please don't copy them, you'll end up regretting it.
How you've described your competitors' links makes them fall into the 'worthless spam' category; their efforts would have been for little gain, especially any long term gain, plus they've risked getting penalised for link spamming.
Links from blog posts are usually nofollow so will hold zero SEO value, there is only a small percentage of decent blogs out there.
To acquire some links that will actually be of benefit to your website, create some unique relevant interesting valuable Content for your visitors and Distribute this well. In turn, you'll likely be rewarded with some great natural links. Infographics with a text link built in can really help.
I hope this has been of some help to you.
Regards
Simon
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlinks from translated content
Hello, We have quite a few articles "out there" that give us backlinks. We were thinking of also translating the content and submitting it to local content websites, so it can provide us with more backlinks. The main questions here, will this content be recognized as the same content as the English version? Also, being in another language, some of the anchor text might not hit the English keyword. Not sure how Google sees it. Any advise on the matter? thx!!
Link Building | | PangeaLangs0 -
I've watched a few backlinks disappear from our inbound link search.
After inquiring to Moz.org about this, they suggested this might be due to a new feature that was rolled out, however, this 2 year old backlink still hasn't shown up and I'm a little concerned. Has anyone else experienced this?
Link Building | | Deacyde0 -
.edu backlinks.. where to point them for a scholarship
Hello, My company offers an annual college scholarship to Women in Business. I have numerous colleges that have agreed to post our scholarship on their college websites. I want to make sure I get the full value of the .edu backlink and need some advice. I have a brand new scholarship page with no authority and that's basically orphaned from the rest of the website. This page details the application process for the scholarship. If I were to link out to my home page, and say 3-4 other top landing pages, would this be the best way to flow some of that link juice into my site? Or is there a better way to do this? Another thought I had was this.... I could take one of my top landing pages, www.example.com/example, and place the scholarship information on that page at the bottom, and have the school link to this: www.example.com/example#scholarship (so the scholarship info appears on top when applicants click it)-- My question here is this... becase the second URL includes an anchor, does google treat that as a different page? Or would the pagerank flow to www.example.com/example ? Recovering from unnatural link warnings and algorthmic penalties and trying to get the best benefit out of the new, quality links I'm building. Any advise would be appreciated! THANKS!
Link Building | | ktrout0 -
Disavow Links - how do you know if it's worked?
I asked another SEO company to analysis my link structure (as I was too busy!) As I was flat lining on some work I was doing. They said I potentially had an algo penalty and that i need to do a disavow , even though I had no messages from Google saying I had unnatural links. stupidly I agreed to the disavow. Looking at Webmasters tools it seems they've submitted a bunch of links. Since they've done this traffic dropped by 60%, ranking dropped massively. In google Webmasters all the links which are meant to be removed are still showing. How do I know if the actual disavow has been done? And should I do a reconsideration request? Even though Google hadn't flagged an issue ??
Link Building | | Cocoonfxmedia0 -
Competitor Analysis Comes Up Short
Hey guys, The site i am working on is not necessarily in a totally niche market, however when I analyze the links that the competitors have for our target keywords all that I see is pr releases, article submissions and predominately directory listings. I am still learning SEO so bare with me, but I was going to start my campaign trying to guest blog and provide good content on well ranked sites. I was hoping my competitors link building campaigns would give me an insight as to where to go? I am now wondering if I am taking the right route. A little re-assurance would go a long way 🙂
Link Building | | nutjobshell0 -
Whoa 1000's of links from Industrial Interface?
Hello all! I just took over an account, and in webmater tools the site has thousands of links to its homepage from a site named http://www.industrialinterface.com. Not sure if this is a good or bad thing. (thinking bad) Tried to contact the webmaster, and the contact form does not work, so that right there is a bad sign. Does anyone have an opinion on industrial interface? Anyone have luck in reaching them? Appreciate the feedback! Dorian
Link Building | | drufast10 -
Question on backlinks indexing
Hello, my site is fairly new and I started building a lot of backlinks to it by posting my 5 from my website to several different web 2.0 and then posting all those 5 articles again to different article submissions + getting social bookmarks to my main site as backlinks. My question is: Should I throw all those backlinks in an indexer to get them all indexed at once / ping them all OR do I let google crawler naturally find them and index them itself sort of like 'dripping' as it will find it one by one; stack by stack? I would also like to know why Yahoo! hasn't indexed my site yet 😞
Link Building | | 6786486312640 -
Can PR0 backlinks be harmful?
Having a discussion on someone with whether or not PR0 backlinks can be harmful. Managed to find these blog posts that support my argument; http://geoland.org/2011/02/can-bad-links-hurt-your-google-rankings/ http://www.johnmcelborough.com/bad-links-good-site My argument: Things like article spinning and distribution are pretty much pointless. I used UniqueArticleWizard for a while when I first started out with SEO. It gave me around 1000 PR0 backlinks. A few weeks later my site was penalised from PR5 to PR2. Thanks
Link Building | | craven220