undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. On-Page Optimization
  4. Footer link to home page?

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Footer link to home page?

On-Page Optimization
4
10
1.5k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • Bandicoot
    Bandicoot last edited by Nov 8, 2011, 4:46 PM

    Quick question - is it a best practice to add a footer link on each page of a website that points back to your home page, with the anchor text being your official brand name?

    1 Reply Last reply Reply Quote 0
    • YannickVeys
      YannickVeys @Bandicoot last edited by Nov 9, 2011, 7:07 AM Nov 9, 2011, 5:48 AM

      There is of course a difference between hiding text and being user friendly.

      If you read Google's policy on hidden text, you'll see there is no mention of this method. The link isn't downsized to 1px, nor is it impossible to see for humans. So I don't agree Erica, on this instance πŸ™‚

      That would be totally different if we'd do this with more text than just one (brand name) word, reducing visibility, placing [Viagra-text] behind the logo/image that has nothing to do with viagra, etc πŸ˜‰

      1 Reply Last reply Reply Quote 0
      • Bandicoot
        Bandicoot @Bandicoot last edited by Nov 8, 2011, 11:08 PM Nov 8, 2011, 11:08 PM

        agreed Erica

        1 Reply Last reply Reply Quote 0
        • Bandicoot
          Bandicoot @JohnParker2792 last edited by Nov 8, 2011, 11:05 PM Nov 8, 2011, 11:05 PM

          not sure that's its a problem to do it - there are thousands of respectable sites out there with footer navigation that includes a link to the home page - this is no different than one link with the brand name in it.

          1 Reply Last reply Reply Quote 0
          • EricaMcGillivray
            EricaMcGillivray @Bandicoot last edited by Nov 8, 2011, 11:04 PM Nov 8, 2011, 11:04 PM

            I'd be careful about hiding text. Google doesn't like that.

            1 Reply Last reply Reply Quote 1
            • JohnParker2792
              JohnParker2792 last edited by Nov 8, 2011, 11:01 PM Nov 8, 2011, 11:00 PM

              I wouldn't put links to your own brand name in the footer.... more like in the header or horizontal navigation.

              Bandicoot 1 Reply Last reply Nov 8, 2011, 11:05 PM Reply Quote 0
              • Bandicoot
                Bandicoot @Bandicoot last edited by Nov 8, 2011, 6:46 PM Nov 8, 2011, 6:46 PM

                yeah I think there is debate as to whether the actual text link (hidden with CSS) is more powerful than the img alt text (which has the brand name in it now). Maybe I'll test with both and see what works best.

                1 Reply Last reply Reply Quote 0
                • YannickVeys
                  YannickVeys @Bandicoot last edited by Nov 8, 2011, 6:45 PM Nov 8, 2011, 6:45 PM

                  I understand, no problem πŸ™‚ In this scenario I would actually link to the page with the brand name as anchor. But I wouldn't put it in the footer. With a simple tweak in your css file, you can make a text link and still get the logo up in the top left.

                  Can't reproduce it right now (not a css expert) but I know it works because I've used it before.

                  1 Reply Last reply Reply Quote 0
                  • Bandicoot
                    Bandicoot @YannickVeys last edited by Nov 8, 2011, 6:40 PM Nov 8, 2011, 6:40 PM

                    Hey man - yeah, logo links back. Main purpose of footer link would be to sure up the internal linking that signals the engines that the home page should rank for the brand name. Background here is that I am actually dealing with a site that I took over from another SEO. He had a footer link on each page linking back to the home page with just the brand name as the anchor text. My client recently went through a name change which included a domain change as well. The other "wrench" in this one is that the new name is not extremely unique, and is basically the product name of another huge corporations flagship product. Sorry I can't provide specifics on the actual names. I only give that background to explain why I won't "easily rank for my brand name" in this specific situation.

                    YannickVeys Bandicoot EricaMcGillivray 5 Replies Last reply Nov 9, 2011, 5:48 AM Reply Quote 0
                    • YannickVeys
                      YannickVeys last edited by Nov 8, 2011, 6:30 PM Nov 8, 2011, 6:30 PM

                      No. πŸ™‚ You'll easily rank for your brand name, so there's no need to do that.

                      Footer links are an old practice. They aren't used a lot for navigation and thus search engines will not value those kinds of links a lot. (Read: almost none)

                      There's also a lot of writing about the fact that only the first link to certain link gets "counted". You probably have the logo in the top left directing to the home page? So that will cancel out the footer links' use.

                      Bandicoot 1 Reply Last reply Nov 8, 2011, 6:40 PM Reply Quote 0
                      • 1 / 1
                      1 out of 10
                      • First post
                        1/10
                        Last post

                      Got a burning SEO question?

                      Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                      Start my free trial


                      Browse Questions

                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                      • Community

                        Discuss industry events, jobs, and news!

                      • Digital Marketing

                        Chat about tactics outside of SEO

                      • Research & Trends

                        Dive into research and trends in the search industry.

                      • Support

                        Connect on product support and feature requests.

                      • See all categories

                      Related Questions

                      • henrichjrr420

                        Why home Page is not showing showing in search results?

                        homepage homepage seo strategy homepage keyword mapping

                        The USA Glitz I search the exact title & keyword but still its not showing though there is no related websites in this term. What can i do ? What kind of strategy needs to follow ? Kindly help me out . Thanks 😒

                        On-Page Optimization | Apr 10, 2024, 10:08 AM | henrichjrr420
                        1
                      • mbmozmb

                        What is the best meta description for Category Pages, Tag Pages and Main Article?

                        Hi, I want to index all my categories and tags. But I fear about duplicating the meta description. for example: I have a tag name "Learn Stock Market", a category name "Learning", and a main article "What is Stock Market". What is your suggestion for meta description of these three pages that looks great for seo google?

                        On-Page Optimization | Jun 9, 2020, 12:59 PM | mbmozmb
                        0
                      • Ted_Cullen

                        Do a bunch of footer internal links help or hurt?

                        We are an ecommerce site... In days gone by, having a bunch of footer links with your top products / categories was a good idea - as it created a ton of internal links to these products. Now, I am hearing that those links "dilute" the value of our other links on a page - and essentially, there is more harm than good from these. Does anyone know what I am talking about (the olds days) and should we still be doing this? Thanks

                        On-Page Optimization | Feb 24, 2015, 2:26 AM | Ted_Cullen
                        0
                      • rsigg

                        Noindex child pages (whose content is included on parent pages)?

                        I'm sorry if there have been questions close to this before... I've using WordPress less like a blogging platform and more like a CMS for years now... For content management purposes we organize a lot of content around Parent/Child page (and custom-post-type) relationships; the Child pages are included as tabbed content on the Parent page. Should I be noindexing these child pages, since their content is already on the site, in full, on their Parent pages (ie. duplicate content)? Or does it not matter, since the crawlers may not go to all of the tabbed content? None of the pages have shown up in Moz's "High Priority Issues" as duplicate content but it still seems like I'm making the Parent pages suffer needlessly... Anything obvious I'm not taking into consideration? By the by, this is my first post here @ Moz, which I'm loving; this site and the forums are such a great resource! Anyways, thanks in advance!

                        On-Page Optimization | Jan 23, 2014, 10:40 PM | rsigg
                        0
                      • lcourse

                        Best practice for footer in ecommerce - Shall I add Top Category links?

                        What would you recommend regarding links to "Top Products" and "Top Categories" in footer? Would you add them to give extra link juice to top categories? would you try to avoid category links in footer that are already in the header navigationor in the main content area to avoid linking twice from all pages? would you vary these top category links in footer according to main category

                        On-Page Optimization | Oct 22, 2013, 6:43 PM | lcourse
                        0
                      • HrishikeshKarov

                        Home page or landing page?

                        Hello, I want to ask a question related to that - Should we put keywords in the home page title if we wish to position another landing page better for particular keywords? I have read in one website about SEO that it's good the main keywords of your website to be positioned in homepage title also. f.e. Let's say we have website about web-design and our company is named Company Ltd. The title of the home page is "Company Ltd.  - Web design, SEO, etc" We have also another inner page named "Web design | Company Ltd.". So should we leave the first page name only "Company Ltd." and the landing page's name "Web design | Company Ltd." . I don't know if they both have the same keyword in their title they won't compete with each other.

                        On-Page Optimization | Apr 5, 2013, 11:02 AM | HrishikeshKarov
                        0
                      • PHDAustralia68

                        Missing meta descriptions on indexed pages, portfolio, tags, author and archive pages. I am using SEO all in one, any advice?

                        I am having a few problems that I can't seem to work out.....I am fairly new to this and can't seem to work out the following: Any help would be greatly appreciated πŸ™‚ 1. I am missing alot of meta description tags. I have installed "All in One SEO" but there seems to be no options to add meta descriptions in portfolio posts. I have also written meta descriptions for 'tags' and whilst I can see them in WP they don't seem to be activated. 2. The blog has pages indexed by WP- called Part 2 (/page/2), Part 3 (/page/3) etc. How do I solve this issue of meta descriptions and indexed pages? 3. There is also a page for myself, the author, that has multiple indexes for all the blog posts I have written, and I can't edit these archives to add meta descriptions. This also applies to the month archives for the blog. 4. Also, SEOmoz tells me that I have too many links on my blog page (also indexed) and their consequent tags. This also applies to the author pages (myself ). How do I fix this? Thanks for your help πŸ™‚ Regards Nadia

                        On-Page Optimization | Feb 28, 2012, 7:46 PM | PHDAustralia68
                        0
                      • inhouseninja

                        SEO value of "in the news" links on home page?

                        Notice more sites have an "in the News" section on the home page, or something similar like press releases... Apart from providing users fresh content, is there an SEO value to this?  What is the explanation for this? Have a feeling the answer is obvious but just not too sure Thanks a lot.

                        On-Page Optimization | Mar 31, 2011, 5:39 PM | inhouseninja
                        0

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • Local Citation Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter
                      Moz logo
                      Β© 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.