undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Intermediate & Advanced SEO
  4. How to beat Wikipedia article from the top spot on SERPS?

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

How to beat Wikipedia article from the top spot on SERPS?

Intermediate & Advanced SEO
4
7
3.3k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • myclicks-163603
    myclicks-163603 last edited by Nov 10, 2011, 8:36 PM

    Hi Guys,

    One of our clients has a good web site with lots of content that is ranked already on #2 for the top keyword (singular and plural) on Google UK. The keyword itself is a competitive one. The top spot is occupied by a wikipedia article that doesn't have much content in general.  Can anyone come up with an advice what strategy we have to apply to outplace that article? Thanks!

    1 Reply Last reply Reply Quote 0
    • myclicks-163603
      myclicks-163603 last edited by Nov 11, 2011, 2:53 PM Nov 11, 2011, 2:53 PM

      Thank you guys!

      1 Reply Last reply Reply Quote 0
      • EGOL
        EGOL last edited by Nov 11, 2011, 11:44 AM Nov 11, 2011, 11:44 AM

        Wikipedia can be really really really hard to beat.... did I say really really really really hard to beat?

        Just keep working on your site like wikipedia was any other competitor. Build great content that gets liked and tweeted.. .stuff that engages your visitors.

        There is no special bullet for killing wikipedia.  You simply must overpower them by brute force of a great website.

        Good luck.

        1 Reply Last reply Reply Quote 1
        • JamesNorquay
          JamesNorquay last edited by Nov 11, 2011, 8:26 AM Nov 11, 2011, 8:26 AM

          I have seen some results for Wikipedia where you pull your hair out hehe, but the thing is the site is soo high authority and the internal link value it holds.

          To be honest I have had experience taking down Wikipedia where you deal with big brand websites and you can highly target the site.

          Really do some analysis on the links the wikipedia page has, see what you may be missing if content is not the problem.

          Just keep pushing fresh content and social signals too if you can try and implement people to search for your website and drive higher CTR on the serp page.

          1 Reply Last reply Reply Quote 1
          • SimonCullum
            SimonCullum @myclicks-163603 last edited by Nov 10, 2011, 10:09 PM Nov 10, 2011, 10:09 PM

            I wouldn't suspect so. Wiki is seen as an incredibly Authoritive site and has many high quality links pointing to it, so it's high rankings are mainly down to the site being so authoritive and huge.

            Wiki fulfills many of the factors within the periodic table of SEO ranking factors at http://searchengineland.com/seotable  It's a difficult site to beat, though can and is certainly achieved.

            Glad you like the suggestions, they will help to get there.

            Regards

            Simon

            1 Reply Last reply Reply Quote 1
            • myclicks-163603
              myclicks-163603 @SimonCullum last edited by Nov 10, 2011, 9:05 PM Nov 10, 2011, 9:05 PM

              Thanks Simon, will try those. Do you think that google applies different ranking factors when it comes to Wikipedia in general?

              SimonCullum 1 Reply Last reply Nov 10, 2011, 10:09 PM Reply Quote 0
              • SimonCullum
                SimonCullum last edited by Nov 11, 2011, 2:53 PM Nov 10, 2011, 8:57 PM

                Hi Ivaylo

                I shall share a few pointers with you here for consideration;

                1. Perform an on-page analysis of the website to identify and help resolve any issues that might come up, such as too many on-page links or too many no-followed links pointing in, any issues with titles or descriptions... (The SEOmoz toolset is great at helping with this).

                2. Research what valuable links are pointing to the Wiki page and try and get some of the same links pointing to your clients' site (new followed links from different reputable websites will help a lot). Also, identify existing links where the anchor text could be improved.

                3. Keep the content fresh, relevant and interesting.

                4. Depending on what your clients' site offers, consider if there are any tools/widgets that could be developed to help make the site more useful.

                5. Consider building upon the Social aspect, such as engaging with people on Twitter, Forums and Guest Blogging to attract more visitors and more sharing of your content.

                Hope that helps,

                Regards

                Simon

                myclicks-163603 1 Reply Last reply Nov 10, 2011, 9:05 PM Reply Quote 2
                • 1 / 1
                1 out of 7
                • First post
                  1/7
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • TanyaKorteling

                  Meta-description issue in SERPs for different countries

                  I'm working with a US client on the SEO for their large ecommerce website, I'm working on it from the UK. We've now optimised several of the pages including updating the meta-descriptions etc. The problem is when I search on the keyword iin the UK I see the new updated version of the meta-description in SERPs results. BUT when my client searches on the same keyword in the US they're see the old version of the meta-description. Does any one have any idea why this is happening and how we can resolve it? Thanks Tanya

                  Intermediate & Advanced SEO | Apr 8, 2024, 5:36 PM | TanyaKorteling
                  0
                • vtmoz

                  Top hierarchy pages vs footer links vs header links

                  Hi All, We want to change some of the linking structure on our website. I think we are repeating some non-important pages at footer menu. So I want to move them as second hierarchy level pages and bring some important pages at footer menu. But I have confusion which pages will get more influence: Top menu or bottom menu or normal pages? What is the best place to link non-important pages; so the link juice will not get diluted by passing through these. And what is the right place for "keyword-pages" which must influence our rankings for such keywords? Again one thing to notice here is we cannot highlight pages which are created in keyword perspective in top menu. Thanks

                  Intermediate & Advanced SEO | Feb 2, 2017, 2:13 AM | vtmoz
                  0
                • davidkaralisjr

                  Author Byline in Page Title in SERP

                  I was exploring my company's visibility in Google News results, and I noticed the author byline in a recently published article was being pulled into the page title in the SERP. See the attached image for a screenshot. It makes it sound awkward: "How to Find the Best Cannabis Experience and High for You Patrick..." - as if we're explaining it to some guy named Patrick? We have the byline the same way in all other posts, but this is the first I've seen this happen. Has anyone seen/had this happen, and if so, have any ways to prevent it? Thanks in advance for any insights! Here's the post URL: https://www.leafly.com/news/cannabis-101/how-to-find-best-cannabis-experience-high csvmF

                  Intermediate & Advanced SEO | Jan 23, 2017, 3:49 PM | davidkaralisjr
                  0
                • Brian_Owens_1

                  Wrong meta descriptions showing in the SERPS

                  We recently launched a new site on https, and I'm seeing a few errors in the SERPS with our meta descriptions as our pages are starting to get indexed. We have the correct meta data in our code but it's being output in Google differently. Example: http://imgur.com/ybqxmqg Is this just a glitch on Google's side or is there an obvious issue anyone sees that I'm missing? Thanks guys!

                  Intermediate & Advanced SEO | May 10, 2016, 9:53 AM | Brian_Owens_1
                  0
                • Modi

                  Is it worth removing date from Blog Posts / Articles

                  Wondering, is it worth to remove date from articles from seo perspective. Am sure, Google search algorithm would like demote a post written a year back, as against an article on the same post (unless a year old post has very strong Authoritative links) May be it can turn out a bad user experience of removing dates, but if can hide date using Javascripts so as to show it as image to user and hide it from search engines, is it a good idea !!

                  Intermediate & Advanced SEO | Dec 27, 2013, 5:28 AM | Modi
                  0
                • PottyScotty

                  Does an H1 have to be at the top of a page?

                  Because H1 "may" carry some  weight with Google does it have to be placed at the top of the page?  Can I place it towards the bottom of the page instead in normal body size?  My goal is to keep the main keywords in the H1 but create a much friendlier title for the customer to read at the top of the page.

                  Intermediate & Advanced SEO | Mar 14, 2013, 11:52 AM | PottyScotty
                  0
                • PepMozBot

                  How long does google take to show the results in SERP once the pages are indexed ?

                  Hi...I am a newbie & trying to optimize the website www.peprismine.com. I have 3 questions - A little background about this : Initially, close to 150 pages were indexed by google. However, we decided to remove close to 100 URLs (as they were quite similar). After the changes, we submitted the NEW sitemap (with close to 50 pages) & google has indexed those URLs in sitemap. 1. My pages were indexed by google few days back. How long does google take to display the URL in SERP once the pages get indexed ? 2. Does google give more preference to websites with more number of pages than those with lesser number of pages to display results in SERP (I have just 50 pages). Does the NUMBER of pages really matter ? 3. Does removal / change of URLs have any negative effect on ranking ? (Many of these URLs were not shown on the 1st page) An answer from SEO experts will be highly appreciated. Thnx !

                  Intermediate & Advanced SEO | Dec 24, 2012, 9:27 AM | PepMozBot
                  0
                • VTDesignWorks

                  Old Redirecting Website Still Showing In SERPs

                  I have a client, a plumber, who bought another plumbing company (and that company's domain) at one point. This other company was very old and has a lot of name recognition so they created a dedicated page to this other company within their main website, and redirected the other company's old domain to that page. This has worked fine, in that this page on the main site is now #1 when you search for the other old company's name. But for some reason the old domain comes up #2 (despite the fact that it's redirecting). Now, I could understand if the redirect had only been set up recently, but I'm reasonably sure this happened about a year ago. Could it be due to the fact that there are many sites out there still linking to that old domain? Thanks in advance!

                  Intermediate & Advanced SEO | Dec 13, 2011, 10:39 PM | VTDesignWorks
                  1

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.