Website stuck on the second page
-
Hi there
Can you please help me. I did some link building and worked with website last couple of months and rank got better but all keywords are on the second page, some of them are 11th and 12th.
Is there anything I did wrong and google dont allow the website on the first page? Or should I just go on.
It just looks strange keywords are on the second page for 2 weeks and not going to the first page for any single day. The website is quite old, around 10 years.
Anyone knows what it is or where I can read about it?
-
How's your internal linking structure?
Do a site: domain.com check to see how Google perceives your internal linking. Are your relevant pages on the first page of your site search? If not, you may have an internal linking problem.
To check this I used a web based program to find all the outbound internal links of each page on my website (only 200 pages). I then transferred this data into Excel where I sorted it by page. From here I was able to see that my most important pages had 20 less links than the unimportant pages in front of it. I then went through my website adding additional links to my important pages, using the same keywords I was trying to rank them for, until they had the most internal links pointing at them.
Internal linking is typically a problem with websites that didn't plan ahead for SEO.
-
You must look at ranking in the SERP's as a popularity contest, so-to-speak. Backlinks by way of websites and social mediums are votes and can/will determine your placement in the search results.
Your chosen keywords/phrases might be extremely competitive, as well. When starting out with a site, it's best to select some niche, lower volume keywords, which are often more long-tail than the aggresive, highly-competitive 1-3 word keyphrases. Trust me, going for the gusto right off the bat will only leave you more and more frustrated as the years go on. You can always adjust your keywords down the road once you've established a good roll of backlinks and visitors to continue being more competitive.
And as I mentioned in an earlier post today, don't just focus on Google. There are other search engines out there as well, and you'd be making a large mistake in focusing solely on Google for SERP's as Bing/Yahoo holds a decent market share, too.
Keep trucking. SEO is an art-form. It's not something just anybody can do on a whim and expect to get to #1 overnight. It might be wise to invest in an SEO team to help get you pointed in the right direction.
- Marc
-
Hi Albere
It sounds like you've done some good work to progress as far as you have. I'd suggest to keep going and not give up, if what you've been doing has worked then keep doing more of it.
I've seen on many an occasion that it does take time and perseverance to jump from the second page to the first.
Try performing a competitor link analysis if you haven't already, look for any linking opportunities. See if you can improve the anchor text of any existing inbound links that you have.
Check your on-page and on-site attributes with the SEOmoz toolset. Ensure those keywords that you are targeting and included in your Meta Title, Description, H1 tag and throughout your page content (without over-doing it, everything in moderation).
Have a read of "A New Way of Looking at Ranking Factors" and check out the periodic table of ranking factors within it.
Keep producing fresh, relevant, interesting valuable content and share it socially across the likes of Facebook, Twitter and Google+. Do some online PR and share your content, this helps with acquiring new natural links.
Hope that helps,
Regards
Simon
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Fresh page versus old page climbing up the rankings.
Hello, I have noticed that if publishe a webpage that google has never seen it ranks right away and usually in a descend position to start with (not great but descend). Usually top 30 to 50 and then over the months it slowly climbs up the rankings. However, if my page has been existing for let's say 3 years and I make changes to it, it takes much longer to climb up the rankings Has someone noticed that too ? and why is that ?
Intermediate & Advanced SEO | | seoanalytics0 -
How does Googlebot evaluate performance/page speed on Isomorphic/Single Page Applications?
I'm curious how Google evaluates pagespeed for SPAs. Initial payloads are inherently large (resulting in 5+ second load times), but subsequent requests are lightning fast, as these requests are handled by JS fetching data from the backend. Does Google evaluate pages on a URL-by-URL basis, looking at the initial payload (and "slow"-ish load time) for each? Or do they load the initial JS+HTML and then continue to crawl from there? Another way of putting it: is Googlebot essentially "refreshing" for each page and therefore associating each URL with a higher load time? Or will pages that are crawled after the initial payload benefit from the speedier load time? Any insight (or speculation) would be much appreciated.
Intermediate & Advanced SEO | | mothner1 -
Merging Pages and SEO
Hi, We are redesigning our website the following way: Before: Page A with Content A, Page B with Content B, Page C with Content C, etc
Intermediate & Advanced SEO | | viatrading1
e.g. one page for each Customer Returns, Overstocks, Master Case, etc
Now: Page D with content A + B + C etc.
e.g. one long page containing all Product Conditions, one after the other So we are merging multiples pages into one.
What is the best way to do so, so we don't lose traffic? (or we lose the minimum possible) e.g. should we 301 Redirect A/B/C to D...?
Is it likely that we lose significant traffic with this change? Thank you,0 -
One page ranking for all key words, when other targeted pages not ranking
Hi everyone I am fairly new to SEO but have a basic understanding. I have a page that has a lot of content on it (including brand names and product types and relevant info) ranking for a quite a few key words. This is cool, except that I have pages dedicated to each specific key word that are not ranking. The more specific page still has a lot of relevant text on it too. eg. TYRES page - Ranks first for "Tyres". Ranks okay for many tyre key words, including "truck tyres"
Intermediate & Advanced SEO | | JDadd
TRUCK TYRES page - not ranking for "truck tyres" Further on, I then have pages not ranking all that well for more specific key words when they should. eg HONDA TRUCK TYRES - Then has a page full of product listings - no actual text. Not Ranking for "honda truck tyres". ABC HONDA TRUCK TYRE - not ranking for "abc honda truck tyre" key word
These pages don't have a lot of content on them, as essentially every single tyre is the same except for the name. But they do have text. So sometimes, these terms don't rank at all. And sometimes, the first TYRES page ranks for it. I have done the basic on page seo for all these pages (hopefully properly) including meta desc, meta titles, H1, H2, using key words in text, alt texting images where possible etc. According to MOZ they are optimised in the 90%. Link building is difficult as they are product listings, so other sites don't really link to these pages. Has anyone got ideas on why the top TYRES page might be so successful and out ranking more specific pages? Any ideas on how I can get the other pages ranking higher as they are more relevant to the search term? We are looking in to a website redesign/overhaul so any advice on how I can prevent this from happening on essentially a new site would be great too. Thanks!0 -
New pages not ranking
I published some new landing pages about a month a go which are much better quality than previous pages and on an optimised URL. The old pages never ranked and the new pages aren't ranking either although they are much better. The old pages 301 redirect to the new pages. Any quick ways I can at least get them ranking? Not expecting Page 1 overnight but to at least see the new pages on Page 5 would be great!
Intermediate & Advanced SEO | | Marketing_Today0 -
Google+ Page Question
Just started some work for a new client, I created a Google+ page and a connected YouTube page, then proceeded to claim a listing for them on google places for business which automatically created another Google+ page for the business listing. What do I do in this situation? Do I delete the YouTube page and Google+ page that I originally made and then recreate them using the Google+ page that was automatically created or do I just keep both pages going? If the latter is the case, do I use the same information to populate both pages and post the same content to both pages? That doesn't seem like it would be efficient or the right way to go about handling this but I could be wrong.
Intermediate & Advanced SEO | | goldbergweismancairo0 -
On-page optimization - Am I doing it well?
Hi Mozzers, I'm sitting here going through our site and optimizing all of our content.
Intermediate & Advanced SEO | | Travis-W
For the most part we've just written without correct keyword research, so the content lacks focus. Here is a page I would consider finished - http://www.consumerbase.com/international-mailing-lists.html I have our KWs in the: URL Title Tag Meta Description Bolded in Content Image Alt Attribute. If I optimize my other pages like this, will I be good?
It feels a tiny bit stuffed to me, but SEOmoz's on-page tool gives me glowing numbers. Thanks!0 -
Noindex term for pages
I have a client who has a virtuemart site and all of the "ask a question on this product" had been indexed on google. I have managed to get a noindex meta tag into the ask a question page, will these be dropped from the index next time they are crawled and google sees the noindex?
Intermediate & Advanced SEO | | webseoservices0