How to Beat Exact Match Domains
-
Hi all,
Has anyone got any particular methods for beating exact match domains in the SERP's?
I've got a stronger link profile than the 7 results ranking above me, but cant seem to get anywhere in the SERP.
I'm thinking:
-
links with keyword anchor text
-
aggressive on page optimisation
-
more links
Any ideas/experiences you've had would be much appreciated.
Thanks in advance
James
-
-
fair point
-
Cool, thanks for the detailed response. Makes a lot of sense. J
-
Lots of people ask... how do I beat exact match domains... how do I beat spammy links... how do I beat the link buyers.... how do I beat...
Just get in there and build great content on a great site and you will defeat all of these "competitors of the month".
-
We've had some pretty good success in beating exact match and partial match domains in the SERPs. I don't think I could attribute it back to any one thing that we did, but here is something that we did:
We aggressively pursued many exact-match or near-exact anchor text links from a number of websites directly to the page we wanted to rank. Your link profile may already be stronger than theirs, but it needs to be even stronger. This is pretty tough - When I look at our stats vs the exact match domains that are still page 1 but now lower on page 1, they have very few inbound links. Below is a screenshot from page 1 of Google for "marketing automation".
I know OSE hasn't crawled a lot of inbound links for this page or some of our competitors, but you can see the rough impact. We have a DA of 86. They have an 11. You might not think they would even be in the same ballpark as the other domains ranking for this term, but Google loves exact match domains, at least for now.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Fixing broken links from old domain
Howdy Mozfans, I am fixing some broken links and I was wondering if someone could help me out. Multiple old domains (www.olddomain1.com, www.olddomain2.com and so on) have been migrated to www.currentdomain.com/olddomain1 and www.currentdomain.com/olddomain2 over a year ago. The old domains redirect to the current domain but we found that a lot of those were redirecting to 404 pages at the current domain. We now redirected all URL’s that were on the old domains correctly. Will those redirects ever get indexed (and passing linkjuice) since the old domains haven’t been used for such a long time? If not, would it be a good idea to redirect the 404 pages on the current domain (that were a result of the previous redirects)? Thanks in advance!
Link Building | | SEO-Bas0 -
Can I find out how many of a competitors 25k links are coming from which domains?
Can I find out how many of a competitors 25k links are coming from which domains?You can see in the image I uploaded, the first competitior, Suzuki of Wichita, they have 25,000 total links. dRTAKAt.png?1
Link Building | | Mrupp440 -
How to increase "domain authority" in opensite explorer?
When I use opensiteexplorer, they use "domain authority" in 1 - 100 scale.. How to increase this number to my domains n website?
Link Building | | martino8880 -
Custom Domain Vs Free Sub Domain for SEO
What is your take on custom domain vs free sub domain for SEO? (example.com vs example.blogspot.com) Say if I have 10 links from 10 different domains but all hosted on blogger.com, will it still have the same link benefit as ones hosted on different hosting account? I am assuming it might be less due to the same C class IP appearing for blogger hosting. What do you think?
Link Building | | jombay0 -
Low page rank directories but high domain authority?
I just paid someone to submit me to a few directories and I saw were I was listed on one of them today. The url page authority of where I was listed was a "1" with zero moz trust and zero moz authority. The root domain authority is a "69". Is page authority or domain authority the most important for links? I believe all the directories I was submitted to have url page authority of "1". ( I watched a video yesterday and I think the head guy said that page authority was most important but I am not sure.
Link Building | | Boodreaux1 -
It is ok to link together multiple domains on the same ip?
I have multiple domains (more than 50) in the same niche. All domains are on the same ip. It is ok to link them together, or to create a piramid link between them?
Link Building | | maldiniii0 -
Page Authority vs. Domain Authority
Like many of you, I've spent a lot of time in Open Site Explorer analyzing our links and our competitors, and looking for more linking opportunities. Recently we've been focusing our SEO efforts on gaining links from high value .edu domains and so far we've been very successful. The DA of these links are high (80+), but the links are also coming through on low PA pages (typically 10-35). Are these links still worth while? When does a link not become worth it?
Link Building | | dunklea0