Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Loss of search engine positions after 301 redirect - what went wrong?!?
-
Hi Guys
After adhering to the On Page optimisation suggestions given by SEOmoz, we redirected some of old urls to new ones. We set 301 redirects from the old pages to new on a page by page basis but our search engine ranking subsequently fell off the radar and lost PR.
We confirmed redirection with fiddler and it shows 301 permanent redirect on every page as expected.
To manage redirection using a common code logic we executed following:
- In Http module, using “rewrite path” we route “all old page requests” to a page called “redirect.aspx? oldpagename =[oldpagename]”. This happens at server side.
- In redirect.aspx we are redirecting from old page to new page using 301 permanent redirect.
- In the browser, when old page is requested, it will 301 redirect to new page.
In hope we and others can learn from our mistakes - what did we do wrong ?!?
Thanks in advance.
Dave - www.paysubsonline.com
-
Chris - thanks for the heads up. It's been a month since we made the changes and we haven't started to crawl back up the rankings yet. I'll see how it goes and report back.
Cheers
Dave
-
Dan - thanks for the info. Looks like we have some tidying up and a few tasks to do!
-
I was talking about Google but looking at the reports, we have suffered with Bing and Yahoo too.
-
I would have set up 301s in .htaccess.
However, I think you may just be citing a correlation not causation. You have some WAY bigger issues:
1. The homepage can be arrived at by:
- paysubsonline.com
- www.paysubsonline.com
- paysubsonline.com/index.aspx <--returns a 404
- www.paysubsonline.com/index.php <-- loads a "coming soon" page, completely different than homepage, though which you can get to - https://paysubsonline.com/howitworks.php and others etc...
- www.paysubsonline.com/index.html <---returns a 404
Redirect all possible variations on the homepage to one singular version and fix that old site that's showing up.
2. Your sitemap has all URLs that look outdated (.htm extension and have "www" while the internal links in your site do not have "www") <--update your XML sitemap and resubmit to webmaster tools
3. You have not robots.txt file.
4. You have no canonical tag - which would be the last possible line of defense against all the duplicate content.
I'd start with those things, hope that helps.
-Dan
-
Yes, that is a very good point.
-
Dave,
Assuming your 301 redirects are technically correct then it will take time for your new page URLs to be indexed by the major search engines.
Be aware that your rankings may not come back 100% as they were before the change.
A 301 redirect does not pass all the PR and linkjuice as many SEO's assume. You can read about it in this interview with Matt Cutts and in this illustrated summary from Rand on SEOMoz
From my personal experience what you are seeing is normal just keep doing the good work you are currently doing a quite Google search with info:yournewdomain will show if your new domain has been added to the index.
-
May I know which search engine rankings fell off the radar?
If it is the rankings of the old URLs, then it might be because 301 redirection would pass your link juice from the old to the new pages. It might also be good to see your new page's rankings.
It might take a little time for the passing of link juice from old to new and thus is the reason for the change in rankings.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirection chain and Javascript Redirect
Hi, A redirection chain is usually defined as a page redirecting to another page which itself is another redirection. URL1 ---(301/302)---> URL2 ---(301/302)---> URL3 But what about Javascript redirect? They seem to be a different beast: URL1 ---(301/302)---> URL2 ---(200 then Javascript redirect)---> URL3 From what I know if the javascript redirect is instant Google counts it as a 301 permanent redirection, but I'm still not sure about if this counts as a redirection chain. Most of the tools (such as moz) only see the first redirection. So is that scenario a redirection chain or no?
Technical SEO | | LouisPortier0 -
301 Redirect for multiple links
I just relaunched my website and changed a permalink structure for several pages where only a subdirectory name changed. What 301 Redirect code do I use to redirect the following? I have dozens of these where I need to change just the directory name from "urban-living" to "urban", and want it to catch the following all in one redirect command. Here is an example of the structure that needs to change. Old
Technical SEO | | shawnbeaird
domain.com/urban-living (single page w/ content)
domain.com/urban-living/tempe (single page w/ content)
domain.com/urban-living/tempe/the-vale (single page w/ content) New
domain.com/urban
domain.com/urban/tempe
domain.com/urban/tempe/the-vale0 -
301 redirect relative or absolute path?
Hello everyone, Recently we've changed the URL structure on our website, and of course we had to 301 redirect the old urls to the coresponding new ones. The way the technical guys did this is: "http://www.domain.com/old-url.html" 301 redirect to "/new-url.html"
Technical SEO | | Silviu
meaning as a relative redirect path, not an absolute one like this:
"http://www.domain.com/old-url.html" 301 redirect to "http://www.domain.com/new-url.html" This happened for few thousands urls, and the fact is the organic traffic dropped for those pages after this change. (no other changes were made on these pages and the new urls are as seo friendly as possible, A grade on On-Page Grader). The question is: does the relative redirect negatively affects seo, or it counts the same as an absolute path redirect? Thanks,
S.0 -
Best Practice on 301 Redirect - Images
We have two sites that sell the same products. We have decided to retire one of the sites as we'd like to focus on one property. I know best practice is to redirect apples to apples, which in our case is easily done since the sites sold the same thing. www.SiteABC.com/ProductA can be redirected to www.SiteXYZ.com/ProductA. My question is how far does that thinking go regarding images? Each product has a main product page, of course, and then up to 6 images in some cases. Is it necessary to redirect www.SiteABC.com/ProductA-Image1.jpg to www.SiteXYZ.com/ProductA-Image1.jpg? Or can they all be redirected to just the product page?
Technical SEO | | Natitude0 -
Creating a CSV file for uploading 301 redirect URL map
Hi if i'm bulk uploading 301 redirects whats needed to create a csv file? is it just a case of creating an excel spreadsheet & have the old urls in column A and new urls in column B and then just convert to csv and upload ? or do i need to put in other details or paremeters etc etc ? Cheers Dan
Technical SEO | | Dan-Lawrence0 -
Changing title tags, do we need 301 redirects
I found many duplicate title tags and I'm in the process of changing it Do I need 301 redirects in place when I switch it? I am only changing the title tag. Also, we are switching over to a new site very soon, I am worried that we might be using too many 301 redirect "hops" because we are doing a lot of optimization as well. (video from matt cutts describing 301 redirects and hops: http://www.youtube.com/watch?v=r1lVPrYoBkA. Does anyone have any experience in doing too many redirect hops that it affected your rankings? Any good ideas to avoid this?
Technical SEO | | EcomLkwd0 -
Do the search engines penalise you for images being WATERMARKED?
Our site contains a library of thousands of images which we are thinking of watermarking. Does anyone know if Google penalise sites for this or is it best practice in order to protect revenues? As watermarking these images makes them less shareable (but protects revenues) i was thinking Google might then penalise us - which might affect traffic Any ideas?
Technical SEO | | KevinDunne0 -
Multiple Domains, Same IP address, redirecting to preferred domain (301) -site is still indexed under wrong domains
Due to acquisitions over time and the merging of many microsites into one major site, we currently have 20+ TLD's pointing to the same IP address as our "preferred domain:" for our consolidated website http://goo.gl/gH33w. They are all set up as 301 redirects on apache - including both the www and non www versions. When we launched this consolidated website, (April 2010) we accidentally left the settings of our site open to accept any of our domains on the same IP. This was later fixed but unfortunately Google indexed our site under multiple of these URL's (ignoring the redirects) using the same content from our main website but swapping out the domain. We added some additional redirects on apache to redirect these individual pages pages indexed under the wrong domain to the same page under our main domain http://goo.gl/gH33w. This seemed to help resolve the issue and moved hundreds of pages off the index. However, in December of 2010 we made significant changes in our external dns for our ip addresses and now since December, we see pages indexed under these redirecting domains on the rise again. If you do a search query of : site:laboratoryid.com you will see a few hundred examples of pages indexed under the wrong domain. When you click on the link, it does redirect to the same page but under the preferred domain. So the redirect is working and has been confirmed as 301. But for some reason Google continues to crawl our site and index under this incorrect domains. Why is this? Is there a setting we are missing? These domain level and page level redirects should be decreasing the pages being indexed under the wrong domain but it appears it is doing the reverse. All of these old domains currently point to our production IP address where are preferred domain is also pointing. Could this be the issue? None of the pages indexed today are from the old version of these sites. They only seem to be the new content from the new site but not under the preferred domain. Any insight would be much appreciated because we have tried many things without success to get this resolved.
Technical SEO | | sboelter0