Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Link Building
    4. Should we BackLink to Guest Post ?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Should we BackLink to Guest Post ?

    Link Building
    4
    7
    1597
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • shaz_lhr
      shaz_lhr Banned last edited by

      Hi,

      I have been actively doing guest blogging for last few weeks . But the page authority , moz Rank and moz Trust of my guest posts appear 0 as those posts have their own pages on blogs  with snippets of posts on home page.  I wanted to ask if i should backlink to my guest posts to increase the authority, mR and mT of pages.

      Those posts are already appearing as backlinks in webmaster tools but if i backlink to my posts to increase mR and mT, then will it also increase the juice passed by backlinks in those posts to landing pages on my site ?

      Thanks,

      1 Reply Last reply Reply Quote 0
      • DougRoberts
        DougRoberts @AnnSmarty last edited by

        Great point Ann. Obviously a lot depends on the motive when it comes to link building and in the real world you can't just measure your return on investment by the number of links...

        I suspect that building connections between your own guest posts also increases the chances that people will want to find out more about what you have to say than if they just read one post somewhere.

        Pitty you can't see the path people have travelled to arrive on your site beyond the immediate referrer.

        1 Reply Last reply Reply Quote 1
        • AnnSmarty
          AnnSmarty last edited by

          While I do agree with what Casey says, I do cross-link my guest posts around the web in a most natural way. My guest articles are all in the same niche, so they are somehow cross-related, so what I do is to mention my guest articles now and then. That effort has been noticed by the way:

          Guest blogging on Bloggingpro she links to another post she wrote on cleverdude.com. I’m sure she’ll get invited back.

          Not that I'd turn that into strategy but why not if those links make perfect sense and build better relations with bloggers I guest post for?

          DougRoberts 1 Reply Last reply Reply Quote 1
          • DougRoberts
            DougRoberts @shaz_lhr last edited by

            My recommendation would be to spend the time building more backlinks to your site, not someone else's.

            Why only earn a small share of the link value when you could get the lot? You'll get better return on the time you invest link-building.

            I'm my experience it's best to just move on and build the next link than worry about the one you've already got. Do your research first, check the domain authority and the page authority of articles that are currently in the same place on the site that you expect your article to be posted. (That way you can estimate the likely page authority).

            Another thing to consider when guest-posting is direct traffic. Check the number of subscribes blogs have and see if you can get guest-posts on those. Look at the content that works on their blogs (the ones with the most tweets/comments) and the kind of headlines that seem to work. You can often see patterns!

            Hope this helps!

            1 Reply Last reply Reply Quote 2
            • shaz_lhr
              shaz_lhr Banned @DougRoberts last edited by

              Hi,

              Most of the blogs where i got chance to do guest postings have Domain authority in Forties and some in thirtees.

              Yes, you are right that SEOmoz will take some time to index those pages but should i also do some backlinking to those pages to increase their juice?

              Does the passed link juice keep on increasing for a page which is already shown as backlink in webmaster tools if backlinks to that page also keep on increasing with passage of time.

              Thanks,

              DougRoberts 1 Reply Last reply Reply Quote 0
              • DougRoberts
                DougRoberts last edited by

                If these are relatively new pages, then they may not yet be included in the linkscape index, SEOmoz won't have calculated these stats for the page. What's the Domain Authority?

                shaz_lhr 1 Reply Last reply Reply Quote 0
                • CaseyKluver
                  CaseyKluver last edited by

                  To me, the point in reaching out for guest posting opportunities, is to find very popular websites who are authorities. You should do the research beforehand. Basically, any post that gets published on these sites people will build links to it naturally because of the site and hopefully because you put a ton of effort in creating a kick ass post on someone else's website.

                  Try to go after larger sites for guest posting opportunities, use the current guest posts you have done as examples to show new sites.

                  1 Reply Last reply Reply Quote 0
                  • 1 / 1
                  • First post
                    Last post

                  Got a burning SEO question?

                  Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                  Start my free trial


                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • ahmad7475

                    How much time does it takes for a backlink to get registered in Google? My basketball anime website has been live since start of this week and Google has not registered any backlink.

                    So my website https://www.animedhfa.com/basketball-anime/ about basketball Anime has shown no changes in DA or backlinks. It has been 5 days perhaps since it went live.

                    Link Building | | ahmad7475
                    0
                  • btqkelvin

                    Are Sidebar Backlinks worth for SEO?

                    Hello! Let's use the following example: I have a blog (let's call it Blog A) and I find another blog in the same niche (this will be Blog B) that has higher DA and PA than mine. Will Google penalize me if the Blog B puts a link to my blog in their sidebar? Remember, the Blog A and Blog B are from the same niche. I ask this because Google says that links on sidebars appears in every page and in some pages the link may be useless. But if both blogs are from the same niche, there won't be pages where the links will be from different themes and with less relevance. So, is my thought correct: we can use sidebar links without caring about penalization ONLY if the blogs are from the same niche? Thanks in advance!

                    Link Building | | btqkelvin
                    0
                  • spyke01

                    Best Way to Filter Backlinks

                    When analyzing backlinks and trying to get the same one for another site there are a ton of backlinks to go through. I know that if the DA of the link is then pages on the site might be a good choice like adding an article or something of the sort to the site but as far a the same page goes you can typically only do this with a comment on the page. My question is, given a huge list of backlinks from multiple sites, is there an easy way to analyze the links and determine which ones I can copy without manually checking hundreds of links?

                    Link Building | | spyke01
                    0
                  • aronwp

                    How can I find the best sites to guest post on while linking back to my article?

                    Whats the best way to find sites to guest blog on. There are just so many and I don't want to make bad choices so my current rankings don't get hurt

                    Link Building | | aronwp
                    0
                  • BobGW

                    PR1 and PR2 backlinks

                    We're doing some content marketing. I've heard that it is a good idea to target even PR1 and PR2 sites (small DA sites). I'm concerned about these sites disappearing after a few months, as we've found that losing a backlink can sting a bit and be worse than never having it. Though this isn't as big a deal any more. Anyways, can somebody say when a PR1/PR2 backlink would be appropriate to go after? Some of them would be easy and if it's appropriate I'd like to include them. So far they would only pass our standards if they are Above PR0 Look like a white hat, quality site from the outside Have a clean backlink profile Look like they're going to stick around Successful Social Media Accounts a plus What are you guys' criteria for including these sites? Do you gain value from them?

                    Link Building | | BobGW
                    0
                  • Charlessipe

                    Site Published Our Guest Post but Removed the Link Back

                    I recently developed a nice article for a career site and they agreed to publish it as a guest post. Once they published the article I noticed they had removed the link back to my site in the byline. What is a best way to approach this situation? Would you ask them to take down the article if they are unwilling to link back to your site?

                    Link Building | | Charlessipe
                    0
                  • lnietob

                    Where I can find a backlink community exchange?

                    I know is difficult but it's worth to try. I am looking for a community eager to exchange links. I am in the venue rent for weeding and conferences in London   and I would be delighted to find other people to exchange the links. At the moment my page is PR4 I have seen communities for games where they exchange anything, why don't link exchange!!!!

                    Link Building | | lnietob
                    0
                  • Czubmeister

                    Creating Backlinks On Behalf of Client

                    I'm on my first SEO project with a law firm. I'm at the stage where I am doing competitive backlink research on other law firms that my client gave me. I saw a blog site called typepad. It has a high domain authority so I was going to recommend to my client that they set up an account and blog away! Since it's a law firm, I am not qualified to start blogging on behalf of my client and I know they are extremely busy so now I have to "ride" my client to get busy and start creating content. I feel like I want to do more for them on the blog side to keep things going but not having a law background, probably not doable. Question: Do most SEO's do the blogging for their clients, farm it out or keep pushing their clients to do it? I also want them to sign up with articlebase but the same thing is going to happen. I have to push them to write articles. I guess this is my job? -Bob

                    Link Building | | Czubmeister
                    0

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.