Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Odd backlinks from yahoo news
-
Can anyone explain what this backlink does? The original content was syndicated on Yahoo News from Mashable. At first glance it appears to be a straight up follow link from Yahoo to Mashable, but upon closer inspection I saw this in the code.
went public just three months ago
Here's the article on yahoo news: http://news.yahoo.com/facebook-zynga-generates-12-revenue-them-175509319.html
I've rarely seen backlinks from yahoo for any content partner let alone follow links. The us.lrd.yahoo.com in the hyperlink makes me highly suspicious.
-
Thanks Michael! That was quite insightful : )
-
Hey Mike Fan,
What you're looking at there is called a data reference link (that ylt= attribute gives it away). In short, it is indeed a followed link and would pass any authority you'd expect from a plain old link. The big difference is in how it's used.
The _ylt type variables are data packets. They contain specific base64 encoded data. The link could be a login, referential data, tracking data, or even spyware. The main point is someone making that link wants to keep track of who's doing what with it. On large sites, it's actually more common than you'd think for tracking purposes.
In short, this link is probably fine, even if it's a little scary looking in the page source. When a site that famously no=follows uses a followed link, you better believe they're going to track what's going on when they do.
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google News and Discover down by a lot
Hi,
Technical SEO | | SolenneGINX
Could you help me understand why my website's Google News and Discover Performance dropped suddenly and drastically all of a sudden in November? numbers seem to pick up a little bit again but nowhere close what we used to see before then0 -
What is the difference between 301 redirects and backlinks?
i have seen some 301 redirects on my site billsonline, can anyone please explain the difference between backlinks and 301 redirects, i have read some articles where the writer was stating that 301 are not good for website.
Technical SEO | | aliho0 -
My backlinks are not showing in webmaster tools? Why
Hi Experts, I have follow backlinks from a domain for 6 months, but its not apear in Links to Your Site tools (search console) that domain has 302k indexed pages in google! Could you please explain me why google not showing this type of backlinks?
Technical SEO | | denakalami7 -
Forum profile section or signature line as backlink
Hi, Forum profile section or signature line as backlink VS Answering a question and giving a related post URl as the answer is better? I have the above question on which would be better Would a signature or website name in the profile is valuable then a link to your site where information is available? Does Google consider both as spam/blackhat? Thanks
Technical SEO | | mtthompsons0 -
Should the date be included in news URLs
My website is not a news or magazine site, but we do have a news section updated 2-3 times a week with industry related news. We are working on a new structure for the URLs.
Technical SEO | | theLotter
Should the date be included in the URL? From this article from Google I understand that as long as we submit a news sitemap it doesnt matter whether or not numbers are included in the URL, correct? https://support.google.com/news/publisher/answer/68323?topic=116650 -
Backlinks that we have if they are 404?
Hi All, Backlinks that we have if they are 404? Open site explorer shows 1,000 of links and when I check many are 404 and those are spammy links which we had but now the sites are 404 I am doing a link profile check which is cleaning up all spammy links Should i take any action on them? As open site explorer or Google still shows these links on the searches. Should we mention these URL's in disallow in Google webmaster. Thanks
Technical SEO | | mtthompsons0 -
Google News URL Format
Hi, We are currently redesigning our gaming website (www.totallygn.com) and one of our main goals is to get listed by Google News in future. Looking at the Google News URL requirements "The URL for each article must contain a unique number consisting of at least three digits." How does the above affect SEO structure? I was planning on using a format such as www.totallygn.com/xbox-360/360-reviews/fifa-12-review how would this compare to something like? www.totallygn.com/xbox-360/360-reviews/fifa-12-review234 Thanks in advance for your help
Technical SEO | | WalesDragon0 -
Can hidden backlinks ever be ok?
Hi all, I'm very new to SEO and still learning a lot. Is it considered a black hat tactic to wrap a link in a DIV tag, with display set to none (hidden div), and what can the repercussions be? From what I've learnt so far, is that this is a very unethical thing to be doing, and that the site hosting these links can end up being removed from Google/Bing/etc indexes completely. Is this true? The site hosting these links is a group/parent site for a brand, and each hidden link points to one of the child sites (similar sites, but different companies in different areas). Thanks in advance!
Technical SEO | | gemcomp1230