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.us VS .com
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In general from what I have experienced a location specific extension such as .co.uk geo-targeted to the same location gives the best results when ranking BUT when I look at results from the US, page after page shows results of .com, surely if my above statement is true then a .us domain extension should rank better then a .com.
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mmm I do agree to disagree from the testing I have done, I have seen better rankings for (emd).co.uk against (emd).org.uk from index.
To the point where .co.uk would rank page 1-3 and .org.uk would rank page 5+
But everyone does things differently, I tend to take .co.uk over anything else when im taking ranking factors into account.
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I agree with SEOConsult all the way. It's all correlation. In my experience, .us domains tend to be worse (bad content, more ads, less well put together, bad user experience, etc) than .com domains, so I would expect those sites to do worse in the SERPs. It's not the .us domain that's making the sites worse in general. If you put together a terrific .us site, it would do fine.
The main issue I have with .us vs .com and .org.uk vs .co.uk is that people have to remember to enter those extensions. If you have the yourbrand.us domain, a lot of people are going to put yourbrand.com in when trying to get to your site. They may give up there.
Also, I am more likely to trust a .com domain over a .us domain, and I'm more likely to click a .com in the SERPs over a .us domain. Do you have many .us domains you ever visit? I can't think of any off the top of my head. Even del.icio.us migrated to delicious.com.
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We all have our own views on certain aspects of SEO I guess, however I strongly view all extensions as equal value (unless of-course you're using a .us when targeting a UK audience).
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What im saying though is if I had a choice between a EMD that was .org.uk or .co.uk I would take the .co.uk every time purely on the bases the extension's 'power' is a lot strong then a .org.uk.
For example if I had 3 new websites with the same template, same content, same title tag with the domain extension (.co.uk, .com, .org.uk) being the only difference, in a UK search im 99% sure the rankings would be as follows:
.co.uk then .com then .org.uk
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There will be more factors than simply the extension, have you got an example you could send over where you're seeing the EMD .co.uk outranking the .org.uk?
That's correct what you said regarding how Google looks for a GEO within WMT's and then if there's nothing set within WMT's it'll look for other clues, such as the domain extension.
If you have a ccTLD though, Google will set a default location within WMT's that you can't change (there are some ccTLD's that are excempt from this rule, .co.uk and .org.uk aren't excempt though).
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Thanks,
I understand what your saying that a .com and a .us domain are equal and other factors will determine rankings...
But argument against your statement is how comes a EMD that is .co.uk out ranks a .org.uk 10 fold?
This info sheet from Google imply's geo-targeting in webmaster tools will improve your rankings for the chosen location but also says if no location is specified then the domain extension will be the indicator.
https://support.google.com/webmasters/bin/answer.py?hl=en&answer=62399
Cheers
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Basically, you're focusing on the main correlation (the domain extension) that you can see between all of the points and assuming that's the main factor.
It's nothing to do with the extension that when you're conducting a search, you're only seeing .com's in the results. A .com domain has just as much chance as a .us domain as ranking when targeting in the US.
There are other reason why there's not a .us ranking within the results for the queries that you're searching for, it's just a correlation that you're seeing.
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Thanks for reply,
Can you put the above in layman terms! Finding it a little hard to decipher (my fault).
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Correlation not causation - sorry Rand, I stole that phrase from you!
When targeting for the US, a .us domain has just as much chance of ranking as a .com domain has, it's simply a correlation that the results you're seeing down have a .us ranking - not a causation.
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