Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your reputation grow with Reviews AI
      Moz Local

      Let your reputation grow with Reviews AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. /%category%/%postname%/ Permalink structure

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    /%category%/%postname%/ Permalink structure

    Intermediate & Advanced SEO
    3
    9
    17899
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • UnderRugSwept
      UnderRugSwept last edited by

      Mostly everyone seems to agree that /%category%/%postname%/ is the best blog structure.

      I'm thinking of changing my structure to that because now it's structured by date which is bad. But almost all of my posts are assigned to more than one category. Won't this create duplicate pages?

      1 Reply Last reply Reply Quote 0
      • UnderRugSwept
        UnderRugSwept @mad2k last edited by

        http://www.stadriemblems.com/

        Thanks!

        1 Reply Last reply Reply Quote 0
        • mad2k
          mad2k @mad2k last edited by

          Did you find any reason of site declining?

          Send me an url, I will take a look 🙂

          1 Reply Last reply Reply Quote 0
          • UnderRugSwept
            UnderRugSwept @mad2k last edited by

            Yes, our positions are gradually declining, and I'm trying everything I can, no matter how seemingly small, until I can figure out why.

            1 Reply Last reply Reply Quote 0
            • mad2k
              mad2k @UnderRugSwept last edited by

              Hi again 🙂

              I think that depends on what is the position of your site now. If it's good there is no pressure to do changes in other case you can take a risk. In my opinion good structure of content help in SEO an if I were in your situation i would take a risk of change.

              UnderRugSwept mad2k 3 Replies Last reply Reply Quote 0
              • UnderRugSwept
                UnderRugSwept last edited by

                Another question is which would be worse for SEO: leaving it the way it is, categorized by month and date, or changing the whole structure when I have dozens of posts?

                mad2k 1 Reply Last reply Reply Quote 0
                • UnderRugSwept
                  UnderRugSwept @NakulGoyal last edited by

                  Thanks for the input. The reason I'm worried about duplicate pages is because what i temporarily switched everything to category/postname, I could access pages many different ways.

                  category1/postname/page

                  category2/postname/page

                  anothercategory/postname/page

                  Were all the same page. Duplicate content?

                  1 Reply Last reply Reply Quote 0
                  • NakulGoyal
                    NakulGoyal last edited by

                    I agree with Marek. However, there's value in having the Category in there specially if your categories are keyword rich. Don't worry about duplicate pages. One post will only have one default category in the Slug (Most of the times, its the 1st one you selected in Wordpress). I also sometimes like to use /%category%/%postname%.html or /%category%/%postname%.php which gives the effect of pages under a folder, vs folder inside a folder. Just my 2c.

                    UnderRugSwept 1 Reply Last reply Reply Quote 0
                    • mad2k
                      mad2k last edited by

                      Hi Marisa,

                      I'm using /%postname% and in my opinion it is a best structure ... but ... in that kind of structure is important to care about slug and to prevent creation of duplicated titles.

                      /the-best-solution  is a good slug

                      //the-best-solution-2  is not a good slug

                      I don't have duplicated pages cos WordPress has mechanism which check the slug in real time when you creating a post.

                      I think that  /%postname% is the most friendly link structure.

                      1 Reply Last reply Reply Quote 1
                      • 1 / 1
                      • First post
                        Last post

                      Got a burning SEO question?

                      Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                      Start my free trial


                      Browse Questions

                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                      • Community

                        Discuss industry events, jobs, and news!

                      • Digital Marketing

                        Chat about tactics outside of SEO

                      • Research & Trends

                        Dive into research and trends in the search industry.

                      • Support

                        Connect on product support and feature requests.

                      • See all categories

                      Related Questions

                      • ds9.tech

                        Ogranization Schema/Microformat for a content/brand website | Travel

                        Hi, One of our clients have a website specific to a place, for eg. California Tourism in which they publish local information related to tourism, blogs & other useful content. I want to understand how useful is to publish Organization Schema on such website mentioning the actual Organization, which in this case is a Travel Agency? Or any other schema would fit in for such websites?

                        Intermediate & Advanced SEO | | ds9.tech
                        0
                      • JamesHancocks1

                        Disallow: /jobs/? is this stopping the SERPs from indexing job posts

                        Hi,
                        I was wondering what this would be used for as it's in the Robots.exe of a recruitment agency website that posts jobs. Should it be removed? Disallow: /jobs/?
                        Disallow: /jobs/page/*/ Thanks in advance.
                        James

                        Intermediate & Advanced SEO | | JamesHancocks1
                        0
                      • wozniak65

                        Categories showing on SERP listings?

                        Hi I was wondering if anyone knows what these are called? See attached screenshot. Basically, it looks like Google is pulling the primary category and then sub categories from the site and adding them to the SERP listing. Are there any benefits to this besides possibly higher CTR? Cheers. wn3ybMMOQFW98fNQkxtJkA.png

                        Intermediate & Advanced SEO | | wozniak65
                        1
                      • Taiger

                        Redirect wordpress from /%post_id%/%postname%/ to /blog/%postname%/

                        Hi what is the code to redirect wordpress blog from site.com/%post_id%/%postname%/   to site.com/blog/%postname%/ We are moving the site to a new server and new url structure. Thanks in advance

                        Intermediate & Advanced SEO | | Taiger
                        0
                      • BeckyKey

                        Category Pages & Content

                        Hi Does anyone have any great examples of an ecommerce site which has great content on category pages or product listing pages? Thanks!

                        Intermediate & Advanced SEO | | BeckyKey
                        1
                      • McTaggart

                        Membership/subscriber (/customer) only content and SEO best practice

                        Hello Mozzers, I was wondering whether there's any best practice guidance out there re: how to deal with membership/subscriber (existing customer) only content on a website, from an SEO perspective - what is best practice? A few SEOs have told me to make some of the content visible to Google, for SEO purposes, yet I'm really not sure whether this is acceptable / manipulative, and I don't want to upset Google (or users for that matter!) Thanks in advance, Luke

                        Intermediate & Advanced SEO | | McTaggart
                        0
                      • IanOBrien

                        Changing URL structure of date-structured blog with 301 redirects

                        Howdy Moz, We've recently bought a new domain and we're looking to change over to it. We're also wanting to change our permalink structure. Right now, it's a WordPress site that uses the post date in the URL. As an example: http://blog.mydomain.com/2015/01/09/my-blog-post/ We'd like to use mod_rewrite to change this using regular expressions, to: http://newdomain.com/blog/my-blog-post/ Would this be an appropriate solution? RedirectMatch 301 /./././(.) /blog/$1

                        Intermediate & Advanced SEO | | IanOBrien
                        0
                      • Paul_Tovey

                        Article/ Blog Post submissions

                        Hello All, I'm looking to perform a 'Standard' guest blog post link building tactic, but i'm a little unsure as where to start. Does anybody have a list/ guide to websites that accept guest posts? Preferably ones that are useful for SEO purposes, I have been link building for about 3 months now, but to be honest, most of these links are NoFollow, which isn't too great! Paul

                        Intermediate & Advanced SEO | | Paul_Tovey
                        0

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      • Digital Marketers
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • Local Citation Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter
                      Moz logo
                      © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.