Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. On-Page Optimization
    4. URL length... is >115 now >255?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    URL length... is >115 now >255?

    On-Page Optimization
    3
    5
    2594
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Switch_Digital
      Switch_Digital last edited by

      I've been having detailed discussions with a CMS provider on behalf of a client.

      Long URLs are the least of their problems however, the developer is arguing that Google has amended their algorithm and will now read URLs that are up to 255 characters long. I have stated that as far as I am aware, Google will still not read URLs over 115 characters... Before I stamp my feet, can someone confirm what is actually happening?

      SEOmoz still classes URLs >115 characters long as an amber issue.

      Thanks

      1 Reply Last reply Reply Quote 0
      • jim_cetin
        jim_cetin @Switch_Digital last edited by

        Although the specification of the HTTP protocol does not specify any maximum length, practical limits are imposed by web browser and server software.

        Extremely long URLs are usually a mistake. URLs over 2,000 characters will not work in the most popular web browser. Don't use them if you intend your site to work for the majority of Internet users.

        If you must have long URI's ask your CMS provider if there's a way they can set clean url's instead of the long versions.

        1 Reply Last reply Reply Quote 0
        • OptimizeSmart
          OptimizeSmart last edited by

          Google can index URLs up to 2047 characters in length. You will receive a 414 error if you exceed 2047 character limit.

          http://productforums.google.com/forum/#!category-topic/webmasters/crawling-indexing--ranking/h0aeO2_kpac

          1 Reply Last reply Reply Quote 1
          • Switch_Digital
            Switch_Digital @jim_cetin last edited by

            Ha, no it isn't Drupal.

            It is a proprietary CMS that is a bolt on to a stock management system... oh joy.

            jim_cetin 1 Reply Last reply Reply Quote 0
            • jim_cetin
              jim_cetin last edited by

              hi

              You are correct with 115,less is better though.

              The CMS provider surely can't be Drupal.

              Might be worth exploring if you have to discuss the web basics with them!

              Regards,

              Jim Cetin

              Switch_Digital 1 Reply Last reply Reply Quote 0
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • williamhuynh

                Query for paginated URLs - Shopify

                Hi there, /collections/living-room-furniture?page=2
                /collections/living-room-furniture?page=3
                /collections/living-room-furniture?page=4 Is that ok to make all the above paginated URLs canonicalised with their main category /collections/living-room-furniture Also, does it needs to be noindex, follow as well? Please advice, thank you!

                On-Page Optimization | | williamhuynh
                1
              • neenor

                How to exclude URL filter searches in robots.txt

                When I look through my MOZ reports I can see it's included 'pages' which it shouldn't have included i.e. adding filtering rules such as this one http://www.mydomain.com/brands?color=364&manufacturer=505 How can I exclude all of these filters in the robots.txt? I think it'll be: Disallow: /*?color=$ Is that the correct syntax with the $ sign in it? Thanks!

                On-Page Optimization | | neenor
                0
              • stephanwb

                Canonical URL, cornerstone page and categories

                If I want to have a cornerstone "page", can I substitute an actual page with a category archive of posts "page" (that contains many posts containing the target key phrase)? This way, if I make blog posts about a certain topic/ key phrase (example "beach weddings") and add a canonical URL of the category archive page to the individual posts, am I right then to assume google will see the archive page as the cornerstone page (and thereby won't see the individual posts with the same key phrase as competing)?

                On-Page Optimization | | stephanwb
                0
              • SeoMartin1

                URLs and folder structure for an E-commerce

                Hi there !-) I´m helping a friend who has a e-commerce about nail polish in Brazil. I´m a little in doubt about the urls and folder structure. Two questions: 1. There are 10 products per category and 50 categories. Should I put them all in the root folder or creat 2 major categories ( 25 sub-categories each one)? 2. Whats the better product page url ( the store has around 500) nailpolish.com/IMPORT/BRAND/NAME-OF-THE-PRODUCT OR nailpolish.com/COMPLETE-NAME-OF-THE-PRODUCT Whats the best recomandation?

                On-Page Optimization | | SeoMartin1
                0
              • jampaper

                How do I PERMANENTLY change an incorrect URL link with one of my keywords?

                Hello, I received an “F” grade on my on-page report for one of my keywords. I noticed that the URL linked with that keyword was wrong. After changing it to the correct URL, I received an “A.” However, the change was not permanent. How do I permanently change the URL? I don’t see any “Save Changes” or “Apply Changes” button anywhere. Thank you!

                On-Page Optimization | | jampaper
                0
              • 77Agency

                URL best practices, use folders or not ?

                Hi I have a question about URLs. Client have all URL written after domain and have only one / slash in all URLs. Is this best practice or i need to use categories,folders? Thanks

                On-Page Optimization | | 77Agency
                0
              • BobGW

                301 redirect and then keywords in URL

                Hi, Matt Cutts says that 301 redirects, including the ones on internal pages, causes the loss of a little bit of link juice. But also, I know that keywords in the URL are very important. On our site, we've got unoptimized URLs (few keywords) in the internal pages. Is it worth doing a 301 redirect in order to optimize the URLs for each main page. 301 redirects are the only way we can do it on our premade cart For example (just an example) say our main (1 of the 4) keywords for the page is "brown shoes". I'm wondering if I should redirect something like shoes.com/shoecolors.html to shoes.com/brown-shoes.html In other words, with the loss of juice would we come out ahead? In what instances would we come out ahead?

                On-Page Optimization | | BobGW
                0
              • MeghanPrudencio

                Would it be bad to change the canonical URL to the most recent page that has duplicate content, or should we just 301 redirect to the new page?

                Is it bad to change the canonical URL in the tag, meaning does it lose it's stats? If we add a new page that may have duplicate content, but we want that page to be indexed over the older pages, should we just change the canonical page or redirect from the original canonical page? Thanks so much! -Amy

                On-Page Optimization | | MeghanPrudencio
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.