Does Link Juice Flow From Banner Ads.
-
Hi Guys
I have been checking out a couple of my competitors and noticed that in site explorer there were sites that were passing what I would consider strong amounts of link juice for their banner adverts.
I checked the anchor text which was always (Img ALT)
Also the links are follow and placed on the home page too.
So I wondered how google view this Im sure adverts were supposed to be no follow and if so then do you think there is a benefit from me taking one of these banner adverts to increase the level of link juice passing to my site.
-
Hi John
Thanks for the answer I think you are correct.
My competitors have been advertising on these sites and I was absolutely sure they were getting some benefit from doing so (more than just brand awareness) and now I think this thread had confirmed it for me.
Alot of people have websites and many of them are not interested in seo and therefore dont read up on google guidelines so it is easy to understand how these things can be missed by some web owners.
-
Hi Nicola -
Great question here. As Malcolm said, ad networks do not pass link equity. However, a banner advertisement that is not part of an ad network is technically a paid link (unless it's an embeddable badge or something). Often these will have referrer numbers on them as well. I think that Google devalues these when they see the referral code, but that is not for sure.
But, to be safe, I would add the rel="nofollow" to these links.
-
Thank you Malcolm that answers what I wanted to know.
-
A banner ad can be a legitimate link source, it will be an arrangement between the site owners and not done through an ad network. It would just be like you coming to me asking for a link on my site, but instead of anchor text using an image. Not using a no-follow tag is against guidelines, but you could argue it's not a banner ad and a legitimate link.
Link juice is definately not passed through banner ads on ad networks such as adwords/doubleclick or affiliate banners as they bounce over an adserver first.
-
you can always request the web-master to put a no follow tag, i don't think there will be an issue with that! (if you explain them the consequence of not adding a no-follow tag)
-
Hi Moosa
I do not have the option to put no follow, I do not own the site I would just be advertising on the site???
-
Honestly, I would prefer to stay white hat in that case and put a no-follow tag because playing outside the Google guideline will always a risk as you never know when Google see you, find you and take you down!...
I have seen many people don't do it by purpose but Google punishments sometimes are hard to stand! Obviously everything depends upon if Google see this but still it's better to stay on the safe side!
-
Hi Moosa
But what I am asking is it good for my site (I would be advisting on the site)
From what I have seen in my industry no one is using no follow for their banners.
Presumably if google found out they would punish the site selling the banners.
(btw I dont think they have done this on purpose, as with everything alot of people dont follow google guidelines and for these guys I doubt very much serps are that important)
-
Well According to Google, Advertising links if passing links should contain a no-follow tag on them or else they are violating the Google advertisement laws…
I don’t think it’s a good idea because if caught, the punishment can be a hard hit… putting a no follow link on banner ad seems to me as a safe option.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Nofollow internal links
Hey Moz friends, Need some advise of yours. Trying to add new products and content to my website regularly(nowadays a bit more) to be able to have more internal links and attact the visiters. Figured out most websites dont use nofollow internal links. Are we doing something wrong? this internal nofollow links are affecting the anchor text i assume. Any advantage to make that links follow? Thanks in advance
Link Building | | FRUTIKO0 -
Reciprocol Links
Am I correct in stating that linking to every article about your company is a bad idea. I see a lot of sites with followed links to the articles that link to them. Is this not devaluing the link? I've been recommending removing the links or no indexing the page and no following the links. Any thoughts would be greatly appreciated.
Link Building | | brandonschultz0 -
Why aren't links to my site from YouTube showing up in my link reports?
Our company is paying for a service to create hundreds of videos/month for us with links back to our primary domain. If I go to YouTube I see the videos with the links, but YouTube does not show in my link reports. Why not?
Link Building | | jtroia0 -
Text Link vs image link?
Which passes most link juice a text link or an image with the correct 'alt' attribute? Do the pass the same amount or is one more valuable than the other?
Link Building | | SamCUK0 -
Ad banner from news site
Hi Everyone, I have a company calling me about adding a banner for our business on a news site for a monthly fee. The fee includes the banner and a profile page. The domain authority for the news site is high (84) but the profile page that it links to actually goes to a 3rd party site (DA=65). It is from this page that I could link back to our site. Aside from the marketing value of the 250x300 ad on a page that gets a ton of traffic, would it be better to link back to our site from the profile page on the 3rd party site or directly from the banner on the news site? I hope I've given you enough info. Best,
Link Building | | AC_Pro
Robert0 -
Best way to create deep links - Building links to inner pages
I am looking for a cost effective way to rank 30 inner pages, which are all low competition, long tail keywords. What type of links are the best for this type of project, social bookmarks, article marketing, high pr links, etc.... Also who would be good to hire for this type of project?
Link Building | | newcitymoving0 -
Cannot see links
Hi there, could please anybody advice on this issue. I got some links during last 2-3 moths but cannot see them in http://www.opensiteexplorer.org How long it usually takes for links to appear there? Does it mean the links doesn't work for google? All the links are good from the SEO point of view.
Link Building | | fleetway0 -
How long does it take for crawlers to update links? As in number of back links
How long does it take for crawlers to update links? As in number of back links
Link Building | | tom14cat140