Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Article submission, and how to build backlinks for Ecommerce? [HELP]
-
Hi guys,
I have a question, for high quality backlinks apparently you go to these article websites where you submit your site such as Ezine etc etc, however is it just one article you submit to these as it'll look like duplicate content? Also can I have it on my site first?
How does it work?
Also I run an ecommerce website, how can I build backlinks to each product, theres over 200+ products and 1.6k subcategories.
I would like to rank for as many as possible but getting an SEO company to do this would cost to much. Any ideas on how I should go about it?
-
ezine et al are much less effective nowadays. its all about going for articles on quality sites that aren't easy to get on. ANYONE can get an article on ezine and similar sites.
-
-
Do Press Releases
-
Build Infographics and share them on Twitter, facebook, google plus and pintrest
-
Submit Guest Post
-
Create video content of your products and share it to sites likes youtube, vimeo and etc, and if you can give a voice over product description in the video it would be great.
-
Use Tools like OSE and check where your competitors are getting linked from and try to get linked from those sites. If the sites are spammy, don't get linked with them
Best of Luck..
-
-
I think that you answered your own question,
If there is a doubt there is no doubt..Here are some practical tips for contnet link bulding:
1. create usefull articles - not the boring same old things that everyone are doing. dig in and reaserch to find out what users really want and then give it to them.
2. publish your content in one (!) resource - make sure that it is original and not copyed (especially not from your own website) - you can use copyscape.com for that.
3. after your article is live on the web you should link to it from tweeter, facebook, bookmarks, forums and other articles you publish later on. If your article is really good you can also contact blogers to write or mention it.
4. link to inner pages (products?) - not just your home page.
The bottom line is that you can not get high quality links with low quality work - you really need to put the effort in to it.
Good luck!
-
With posting to multiple article sites, just make sure you post under the same author name. That way you wont be viewed as duplicating content.
The effectiveness of this kind of linking isn't that great though, your better off putting great content on your own site and making sure its shareable on sites like Google plus and Facebook.
Is their any way on your site of adding articles to a page that then pulls in the items you have for sale based on the article? That way at least you would have a relevant landing pages for linking to.
-
to be honest Ezines are going to yield smaller results, you really only want to target the big ezine websites which are high quality and indexed by Google news.
In regards to what other strategies you should use to build backlinks for your ecommerce site some good posts can be found here:
http://www.seomoz.org/blog/creative-link-building-for-ecommerce-sites
http://backlinks.com.au/15-ways-to-build-backlinks-post-google-penguin-update/
I would look at using more of the above methods over lower quality article submissions
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Redirect Backlinks from Forbes,CNN.
Hello, I have seen on many places people are selling 301 Redirect Links Via Top Authority websites Like Forbes,CNN etc . How do they do it? and is it safe to have such links? I have researched a lot but not found any useful information to implement it. Any Idea how to do it? Thanks
White Hat / Black Hat SEO | | Ademirates0 -
Backlink Indexing - will this technique hurt or help?
So I came across this idea on YouTube: Indexing your backlinks. I understand its not enough to just have google crawl your pages - you want them indexed. So, if you create backlinks on say a blog or social profile, will it benefit you to have them submitted to other popular blogs, news / pr sites, video channels - of which may be unrelated - for the sole purpose of getting them not just crawled but indexed? There are SEO companies that I have seen that claim they do exactly that (publish your backlinks all over the web - making backlinks for backlinks) but in reality is this a good thing or a bad thing? Could this help rankings or hurt them?
White Hat / Black Hat SEO | | momentum_technology_services0 -
Backlinks in Footer - The good, the bad, the ugly.
I tried adding onto a question already listed, however that question stayed where it was and didn't go anywhere close to somewhere others would see it, since it was from 2012. I have a competitor who is completely new, just popped onto the SERPs in December 2015. Now I've wondered how they jumped up so fast without really much in the way of user content. Upon researching them, I saw they have 200 backlinks but 160 of them are from their parent company, and of all places coming from the footer of their parent company. So they get all of the pages of that domain, as backlinks. Everything I've read has told me not to do this, it's going to harm the site bad if anything will discount the links. I'm in no way interested in doing what they did, even if it resulted in page 1 ( which it has done for them ), since I believe that it's only a matter of time, and once that time comes, it won't be a 3 month recovery, it might be worse. What do you all think? My question or discussion is why hasn't this site been penalized yet, will they be penalized and if not, why wouldn't they be? **What is the good, bad and ugly of backlinks in the footer: ** Good Bad Ugly
White Hat / Black Hat SEO | | Deacyde0 -
A Straight Answer to Outsourcing Backlinking, Directory Submission and Social Bookmarking
Hey SEOmoz Community! I've spent a bit of time now reading about SEO in books as well as online here within the SEOmoz community. However, I've still struggled to find a straight answer to whether or not directory submissions to non-penalized websites is acceptable.I suspect the reason I haven't found a straight YES or NO answer is because it isn't so straightforward and I respect that. My dilemma is as follows: I want to raise the domain authority for a few websites that I optimize for. I've submitted and gotten listed a bunch of excellent backlinks, however it still is a painfully slow process. My clients understandably want to see results faster, and because they have virtually no past outsourced link-building campaigns, I am beginning to think that I can invest some money for outsourcing directory submissions. I see more and more people talking about the latest Penguin updates, and how many of these sites are now penalized. BUT, is there any harm to submitting to directories such as the ones on SEOmoz's spreadsheet that aren't penalized? My concern is that in the future these will be penalized anyways, and is there a chance then that my site will also be de-listed from Google? At what point does Google completely 'blacklist' your site from its engine? Furthermore, I don't understand how Google can penalize a website to the point of de-listing it, because what would prevent other competitors from sending mass spammy back-links to another? What it all comes down to: At this point, are verified mass directory submissions through outsourcing still much more beneficial than detrimental to the ranking of a website? Thanks SEOmoz community, Sheldon
White Hat / Black Hat SEO | | swzhai0 -
Do shady backlinks actually damage ranking?
That is, it looks like a whole bunch of sites got smacked around the penguin/panda updates, but is this by virtue of actually being hurt by google's algorithms, or by virtue of simply not being helped "as much"? That is, was it a matter of the sites just not having any 'quality' backlinks, having relied on things google no longer liked, which would result in not having as much to push them to the top? That is, they would have been in the same position had they not had those shoddy practices? Or was google actively punishing those sites? That is, are they worse off for having those shoddy practices? I guess the reason I ask is I'm somewhat terrified of going "out there" to get backlinks -- worst case scenario: would it just not do much to help, or would it actually hurt? Thanks!
White Hat / Black Hat SEO | | yoni450 -
Link Building using Badges
In light of penguin update, is link building using badges(like "I love SEOMOZ" badge) still considered a white hat tactic? I have read old posts on SEOMOZ blog about this topic and wondering if this method is still effective. Look forward to feedback from MOZers.
White Hat / Black Hat SEO | | Amjath0 -
Can you block backlinks from another domain
Wondering if this is somehow possible. A site got hacked and created a /data folder with hundreds of .php files that are web pages selling all sorts of stuff. We deleted the /data folder and blocked Google from indexing it. Just noticed in Webmaster Tools that the site has 35,000 backlinks from other sites that got hacked with the same way. Is there a way to block these sites? I am assuming there isn't, but wanted to see if anyone ran into the same problem. It is a wordpress site is that helps.
White Hat / Black Hat SEO | | phatride0 -
Why Do People Send In Fake Form Submissions?
I get a lot of form submissions through my website that are clearly not actual people (unless they are insane . . ). It fills out stuff nonsensically, has an email address, and usually some stupid snippet of text that makes no sense. Does anyone know why people do this? Clearly there can't be any SEO benefit to submitting to someones web form. I guess if I added a "captcha" option it would put a stop to this . .
White Hat / Black Hat SEO | | damon12120