Myth or Fact: Social Media Dashboards Bad for SEO?

[406lucy]

I want to start using HootSuite to pre-schedule Facebook/Twitter updates, but am plagued by nagging concerns because I have heard  that  HootSuite may impact SEO in a negative way.

Is this truth or bull? If it i true, how so, specifically?  And can anything be done to mitigate the negative SEO factors?

Also, does anyone prefer another dashboard over HootSuite?

Thanks in advance for your inputs!

[406lucy]

@ThompsonPaul: I'd welcome additional input...here is the scenario:

We're a 2-man agency, so there really only needs to be one user for the dashboard. The goal is creating an active Facebook/Twitter presence with minimum time commitment, for 3 or 4 small  clients - these are local, independently owned businesses with small budgets.

My goal was is to re-purpose newsletter & blog content as pre-scheduled Facebook & Twitter updates in order to be able to "set it & forget it".

These clients don't necessarily view Social as a priority - but as we are creating blog/newsletter content for them anyway, I thought it would be good practice to re-use the content on other platforms, to keep Facebook / Twitter from being completely overlooked.

In terms of the degree of importance placed on analytics - I think if it could be demonstrated that Social is driving traffic to their websites, we would be able to persuade these clients to allocate more budget to social. Each of these clients does use GA.

[ThompsonPaul]

Most welcome, Lucy. I've also used a number of different dashboards - if you can describe the highest-priority things you want to be able to do with your dashboard, I may be able to make a suggestion or two.

eg how many and what types of accounts? Are Analytics and tracking important? Do multiple team members need to collaborate/manage the same accounts?

Paul

[406lucy]

@ThompsonPaul - Thanks very much for this well-crafted reply - greatly appreciated.

[ThompsonPaul]

There is only one way the use of Hootsuite could negatively affect SEO - if you choose the ow.li URL shortener as your default instead of the default ow.ly version (in the setup section).

The ow.li version is using 302 redirects instead of 301s which is a no-no for SEO.

Otherwise, since the dashboard is only posting contents to Twitter/Facebook and not your website, there's no possibility for harm.

HOWEVER!!! Using Hootsuite (or any 3rd-party tool) to post to Facebook can definitely cause user-engagement problems. Any update posted to Facebook using a 3rd-party tool (like a dashboard) automatically has a harder time earning views by your followers. Facebook's Edgerank algorithm is what determines how many of your followers might see your post, and posts by 3rd party tools always have a lower Edgerank.

So for all important Facebook posts, it is best to submit them using Facebook's own site or their mobile app rather than Hootsuite. (You can now pre-schedule posts from within Facebook itself, so this helps alleviate one of the reasons why most people used 3rd-party tools) In fact, I still believe it's better to make all Facebook updates directly.

Paul

[Michael-Goode]

Hi Lucy,

Like-wise as Robert, I myself have used hootsuite before for several social media complaints. Besides a huge outage at an important time, I didn't really mind using the service (took a small while getting used to it, that's all).

I suggest you read http://www.seomoz.org/blog/url-shortener-owl-li-indexed-in-google (was released today, excellent timing) as well, which actually talks about using one of the URL shorteners provided by Hootsuite.

Best of luck.

[RobertMackey]

Well to be honest lucy i havent at all, not to say hootsuite put me off but its the formula 1 of interfaces so i said to myself "this may not be for me" lets not try and over complicate things and just do it manually.

I might have a look at sproutsocial all right now that you mentioned it but i dont know how it can get any better with my 17" screen (clutter)

It may or may not, i,ll keep u posted

[406lucy]

Thanks for that input.

Have you used other dashboards with better interfaces? I am also looking into SproutSocial as an alternative & wonder if they have a better user experience.

[RobertMackey]

I have used hootsuite and all though it has some great features, its not something i enjoy using because of the cluttered interface.. The only good thing i can think of is that you dont have to login to multiple accounts and simple click between projects, ultra quick.

I'm thinking its bull, i have not heard anything at all concerning seo that may impact on social media projects at all