Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your business shine with Listings AI
      Moz Local

      Let your business shine with Listings AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Digital Marketing
    3. Web Design
    4. Page Size

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Page Size

    Web Design
    3
    3
    1042
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • vijayvasu
      vijayvasu last edited by

      Hello Mozers,

      What is the best page size ( or the max page size ie KB ) for a home page or a 2nd level page.

      Thank you - I appreciate you looking at this question.

      Vijay

      1 Reply Last reply Reply Quote 0
      • DougRoberts
        DougRoberts last edited by

        It can also depend on the user expectation, the type of content you're delivering and the nice/demographic you're targeting.

        If you're running a site to support education in Africa, you would probably want to make sure the site is optimised for lower band-width connections.

        If someone clicks on a link expecting a graphically rich, interactive site then they'll probably be prepared to wait a little longer. (Such as a high-quality images of the week page)

        Also, remember that this is going to vary from device to device. No mobile visitor is going to thank you for trying to download gigabytes of data on a page!

        As Matt says, keep an eye on your page load speed, look at where your visitors are abandoning your site to see if it's likely that page load times are an issue.

        Understand the who your page is aimed at and the technologies/platforms that they are using to consume your content.

        On the flip side, there's no point having a page that's quick to load if the content is so brief/thin that it wasn't worth clicking on the link!

        Key really is to make sure the content is worth the time and answers the visitors questions/satisfies their goals. When creating pages, think about the user intent and make sure you're designing for the visitor. Remember visitors are investing their time/attention in your site - make sure they get a return!

        If you can spend time testing your assumptions then that'll help you make changes based on real data rather than guesswork.

        Hope this helps.

        1 Reply Last reply Reply Quote 0
        • Matt-Williamson
          Matt-Williamson last edited by

          There is no set answer for this in relation to a specific size - Google released some statistics a while ago and the average page size was 320kb, I remember reading. What I would say though is that you need to concentrate on load times, so make your page as small as possible whilst serving the content how you want it to be, so it loads quickly. Check how quickly you pages load using Google Webmaster Tools as an indicator - though remember this is taking an average from a sample of visits.

          And here is a link to a YouMoz post that is very helpful in guiding you through optimizing your page speed - http://www.seomoz.org/blog/optimizing-page-speed-actionable-tips-for-seos-and-web-developers

          Hope this helps.

          1 Reply Last reply Reply Quote 0
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • Frankie-BTDublin

            Reason for robots.txt file blocking products on category pages?

            Hi I have a website with thosands of products. On the category pages, all the products are linked to with the code “?cgid” in the URL. But “?cgid” is also blocked in the robots.txt file for some reason. So I'm thinking it's stopping all my products getting crawled by Google. Am I right here? Is there any reason why a website would want to limit so many URL's? I'm only here a week and the sites getting great traffic, so don't want to go breaking it!!! Thanks

            Web Design | | Frankie-BTDublin
            0
          • Dan-Louis

            How to fix non-crawlable pages affected by CSS modals?

            I stumbled across something new when doing a site audit in SEMRUSH today ---> Modals. The case: Several pages could not be crawled because of (modal:) in the URL. What I know: "A modal is a dialog box/popup window that is displayed on top of the current page" based on CSS and JS. What I don't know: How to prevent crawlers from finding them.

            Web Design | | Dan-Louis
            0
          • Dino64

            2 Menu links to same page. Is this a problem?

            One of my clients wants to link to the same page from several places in the navigation menu. Does this create any crawl issues or indexing problems? It's the same page (same url) so there is no duplicate content problems. Since the page is promotional, the client wants the page accessible from different places in the nav bar. Thanks, Dino

            Web Design | | Dino64
            0
          • jmueller0823

            Multi-page articles, pagination, best practice...

            A couple months ago we mitigated a 12-year-old site -- about 2,000 pages -- to WordPress.
            The transition was smooth (301 redirects), we haven't lost much search juice. We have about 75 multi-page articles (posts); we're using a plugin (Organize Series) to manage the pagination. On the old site, all of the pages in the series had the same title. I've since heard this is not a good SEO practice (duplicate titles). The url's were the same too, with a 'number' (designating the page number) appended to the title text. Here's my question: 1. Is there a best practice for titles & url's of multi-page articles? Let's say we have an article named: 'This is an Article' ... What if I name the pages like this:
            -- This is an Article, Page 1
            -- This is an Article, Page 2
            -- This is an Article, Page 3 Is that a good idea? Or, should each page have a completely different title? Does it matter?
            ** I think for usability, the examples above are best; they give the reader context. What about url's ?  Are these a good idea? /this-is-an-article-01,  /this-is-an-article-02, and so on...
            Does it matter? 2. I've read that maybe multi-page articles are not such a good idea -- from usability and SEO standpoints. We tend to limit our articles to about 800 words per page.  So, is it better to publish 'long' articles instead of multi-page? Does it matter?  I think I'm seeing a trend on content sites toward long, one-page articles. 3. Any other gotchas we should be aware of, related to SEO/ multi-page? Long post... we've gone back-and-forth on this a couple times and need to get this settled.
            Thanks much! Jim

            Web Design | | jmueller0823
            0
          • Atlanta-SMO

            ECWID How to fix Duplicate page content and external link issue

            I am working on a site that has a HUGE number of duplicate pages due to ECWID ecommerce platform.  The site is built with Joomla!  How can I rectify this situation?  The pages also show up as "external " links on crawls...  Is it the ECWID platform?  I have never worked on a site that uses this. Here is an example of a page with the issue (there are 6280 issues) URL: http://www.metroboltmi.com/shop-spare-parts?Itemid=218&option=com_rokecwid&view=ecwid&ecwid_category_id=3560081

            Web Design | | Atlanta-SMO
            0
          • jaychow

            Does it do harm if you add a rel="canonical" tag on a page that doesn't need it?

            If a page is clearly unique and there is obviously no canonical tag needed, does it hurt anything if one has been added?

            Web Design | | jaychow
            0
          • bsofttech

            Landing pages vs internal pages.

            Hey everyone I have run into a problem and would greatly appreciate anyone that could weigh in on it. I have a web client that went to an outside vendor for marketing. The client asked me to help them target some keywords and since I am new to the SEO world I have proceeded by researching the best keywords for the client. I found 6 that see excellent monthly searches. I then registered the .com and or .net domain names that match these words. I then started building landing pages that make reference to the keyword and then have links to his site to get more info. My customer sent the first of these sites to the marketer and he says I am doing things all wrong. He says rather then having landing pages like this I should just point the domain names at internal pages to the website. He also says that I should not have different looks for the landing pages from the main site and that I should have the full site menu on each landing page. I wanted to here what everyone here has to say about the pros and cons of the way to do this cause the guy giving the advice to me has a lower ranking site then I do and I have only started working on getting my site ranked this year. He has atleast according to him been doing this forever. Thanks, Ron

            Web Design | | bsofttech
            0
          • Ryan-Bradley

            How to Add canonical tags on .ASPX pages?

            What is the proper way (or is it possible) to add canonical tags on website pages that end in .aspx? If you add a canonical tag to the Master Page it will put that exact canonical tag on every page, which is bad. Is there a different version of the tag to put on individual pages? And one to put on the home page without the Master Page error?

            Web Design | | Ryan-Bradley
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.