Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What should be done with old news articles?
-
Hello,
We have a portal website that gives information about the industry we work in. This website includes various articles, tips, info, reviews and more about the industry.We also have a news section that was previously indexed in Google news but is not for the past few month.The site was hit by Panda over a year ago and one of the things we have been thinking of doing is removing pages that are irrelavant/do not provide added value to the site.Some of these pages are old news articles posted over 3-4 years ago and that have had hardly any traffic to.All the news articles on the site are under a /archive/ folder sorted by month and year, so for example a url for a news item from April 2010 would be /archive/042010/article-nameMy question is do you think removing such news articles would benefit the site helping it get out of Panda (many other things have been done in the site as well), if not what is the best suggested way to keep these articles on the site in a way which Google indexes them and treats them well.thx
-
Basically I don't see a reason to remove old news articles from a site, as it makes sense to still have an archive present. The only reason I could think of to remove them is if they are duplicate versions of texts that have originally been published somewhere else. Or if the quality is really crap...
-
if the articles are good - then there just might be value to the user . Depending on the niche / industry those old articles could be very important.
Google dosen't like those as you probably have a lot of impression but no clicks (so mainly no traffic) or maybe the "score" is bad (bounce rate - not Google analytics bounce rate, but Google's bounce rate - if they bounce to serps that is).
Since you got hit by panda, in my opinion, I see two options:
1. No index those old pages. The users can still get tho those by navigation, site search etc but google won't see them. Google is fine with having content (old, poor, thin etc) if it's not in the index. I work with a site that has several million pages and 80% is no index - everything is fine now (they also got hit by Panda).
2. Merge those pages into rich, cool, fresh topic pages (see new york time topic pages sample - search for it - I think there is also an seomoz post - a whiteboard friday about it). This is a good approach and if you manage to merge those old pages with some new content you will be fine. Topic pages are great as an anti panda tool !
If you merge the pages into topic pages do that based on a simple flow:
1. identify a group of pages that covers the same topic.
2. identify the page that has the highest authority of all.
3. Change this page into the topic page - keep the url.
4. Merge the other into this page (based on your new topic page structure and flow)
5. 301 redirect the others to this one
6. build a separat xml sitemaps with all those pages and load it up to WMT. Monitor it.
7. Build some links to some of those landing pages, get some minimum social signals to those - to a few (depending on the number). Build an index typoe of page with those topic pages or some of them (user friendly one/ ones) and use those as target to build some links to send the 'love'.
Hope it helps - just some ideas.
-
I do think that any site should remove pages that are not valuable to users.
I would look for the articles that have external links pointed at them and 301 those to something relevant. The rest, you could simply remove and let them return a 404 status. Just make sure all internal links pointing at them are gone. You don't want to lead people to a 404 page.
You could consider putting /archive/ in your robots.txt file if you think the pages have some value to users, but not to the engines. Or putting a no index tag on each page in that section.
If you want to keep the articles on the site, available to both google and users, you have to make sure they meet some of this basic criteria.
- Mostly Unique Content
- Moderate length.
- Good content to ad ratio.
- Content the focus on the page (top/center)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Old brand name being suffixed on Google SERP listings
At the end of some of our listings in Google search results pages, our old brand name is being suffixed even though it is not in our title tags. For context, we re-branded several months ago, and at that time also migrated to a new domain name. Our title tags have our current brand name suffixed, like "Shop Example Category | Example©". In the Google search results, but not in Bing nor Yahoo, about half of our pages have titles whcih instead look like this: "Shop Example Category | Example© - oldBrandName". The "dash" and the old brand name are not in our title tags, but they are being appended, even when our title tags are fairly long. For example, even with titles at 54 characters (421 pixels), the suffix is being appended. BUT, not with our longer title tags. We are actually OK with the brand name being appended if our title tags are on the shorter side, but would prefer that our current brand name be appended instead of the older one. I realize we could increase the length of all our title tags, and perhaps we may go that route. But, does anyone know where Google would be getting the old brand name to append onto the URLs? We've checked and it is not in our page source (the old brand name is used in our page source in some areas of text and some url paths, but not in any kind of meta tag). Per Google's guidance (https://www.searchenginejournal.com/google-do-not-put-organization-schema-markup-on-every-page/289981/) we only have schema for the "Organization" on our home page, and not on every page. So, assuming this advice is correct to not add schema to every page, how can we inform Google of our current brand name so that it stops appending our old brand name on pages?
Intermediate & Advanced SEO | | seoelevated0 -
How old is 404 data from Google Search Console?
I was wondering how old the 404 data from Google Search Console actually is? Does anyone know over what kind of timespan their site 404s data is compiled over? How long do the 404s tend to take to disappear from the Google Search Console, once they are fixed?
Intermediate & Advanced SEO | | McTaggart0 -
Backlinks from old domain
Hi, We have gone through a change of company brand name including a new domain name.
Intermediate & Advanced SEO | | Agguk
We followed google recommendations at: https://support.google.com/webmasters/answer/83106?hl=en and it seems to have worked really well, the new domain has replaced the old in the google search results. My question: Still most of our backlinks, both anchor text and links use the old brand name and domain and it´s a slow process trying to update all references. Although they get redirected fine to the new domain (also following google recommendations), I wonder if the current scenario is doing any harm, SEO wise (other than the missed visual exposure of the new brand name) ? ...since the old brand name is not present at the new site I´m thinking of including "New brand name - previously old brand name" somewhere just to provide some sort of connection to all old backlinks, would that be unnecessary? I should mention that the old brand name actually includes our most important keyword but the new brand name does not. Thanks!0 -
Magento: Should we disable old URL's or delete the page altogether
Our developer tells us that we have a lot of 404 pages that are being included in our sitemap and the reason for this is because we have put 301 redirects on the old pages to new pages. We're using Magento and our current process is to simply disable, which then makes it a a 404. We then redirect this page using a 301 redirect to a new relevant page. The reason for redirecting these pages is because the old pages are still being indexed in Google. I understand 404 pages will eventually drop out of Google's index, but was wondering if we were somehow preventing them dropping out of the index by redirecting the URL's, causing the 404 pages to be added to the sitemap. My questions are: 1. Could we simply delete the entire unwanted page, so that it returns a 404 and drops out of Google's index altogether? 2. Because the 404 pages are in the sitemap, does this mean they will continue to be indexed by Google?
Intermediate & Advanced SEO | | andyheath0 -
Reverting back to old domain name.
I've recently been asked by a client if I can foresee any issues with reverting back to their original domain name. With the original domain name they had a pretty decent DA for their sector which they have now lost. Although I do appreciate that over time this might come back, the CEO is very keen to switch back to the old domain. They do currently have 301 redirects from the old domain to the new and have implemented rel canonical. As yet they have not notified Google of the change of address using Webmaster Tools. Can anyone forsee any issues with returning back to the old domain name? They have only been using the new domain name for a couple of months which currently has a DA for 1.
Intermediate & Advanced SEO | | Macrofireball0 -
Should I use **tags or h1/h2 tags for article titles on my homepage**
I recently had an seo consultant recommend using tags instead of h1/h2 tags for article titles on the homepage of my news website and category landing pages. I've only seen this done a handful of times on news/editorial websites. For example: http://www.muscleandfitness.com/ Can anyone weigh in on this?
Intermediate & Advanced SEO | | blankslatedumbo0 -
Is it a good idea to remove old blogs?
So I have a site right now that isn't ranking well, and we are trying everything to help it out. One of my areas of concern is we have A LOT of old blogs that were not well written and honestly are not overly relevant. None of them rank for anything, and could be causing a lot of duplicate content issues. Our newer blogs are doing better and written in a more Q&A type format and it seems to be doing better. So my thought is basically wipe out all the blogs from 2010-2012 -- probably 450+ blog posts. What do you guys think?
Intermediate & Advanced SEO | | netviper1 -
What do you do with outdated news and articles?
What do you guys do with your old content/news/articles? Do you just leave them on your site forever for historical reasons? It goes without saying that you wouldn't delete an article that has links pointing to it. But if there aren't any links, it doesn't rank and it doesn't receive traffic… do you just scrap it? How say you? Update: I would also like to throw in that I have a client who in 2006/2007 used content from another site. What would you do with that content after this amount of time? Bother with it?
Intermediate & Advanced SEO | | BeTheBoss0